The document discusses communication technology and theories about how people interact with media. By 2026, physical mail and newspapers will likely become irrelevant as cell phones continue to rapidly evolve and become even more integral to people's lives. Various theories help explain how technology will change social behaviors and interactions, such as people learning from others (social learning theory) and fulfilling personal needs through media (uses and gratifications theory). As innovations continue over the coming years, people will adapt to new technologies as older ways become obsolete.
4. Media System Dependency Theory
• The Media System Dependency Theory is a theory which attempts to
explore and describe the role of media in society’s by studying
dependency relations.
• The Degree of Dependence is directly proportional to
• Individuals
• Social Stability
• Active audiences
5. Innovation of Technology
• Cell phones are the most used technology and also the fastest
evolving technology.
• By the year 2026, the use of physical mail and reading news papers
will be irrelevant.
• Despite the on going use of news papers and physical mail now,
technology and its innovation by the year 2026 technology will
become more available to people and they will have all they desire at
an easy and accessible rate.
6. Uses and Gratifications Theory
• The Uses and Gratification Theory is the theory which explains how
people use media for their need and gratification meaning this theory
states what people do with media rather than what media does to
people.
• The Five Categories associated
• Cognitive needs
• Affective needs
• Personal Integrative needs
• Social Integrative needs
• Tension free needs
• According to uses and gratification theory, it is not so people make use of the
media for their specific needs. This theory can be said to have a user/audience-
centered approach .
7. Social Learning Theory
• The Social Learning Theory states that people learn from observing others’ behavior, attitudes and
outcomes of those behaviors.
• As I stated the definition for the Social Learning Theory it just goes to prove the accuracy of it because as
humans we tend to mimic what we see and learn from personal experiences.
• After evaluating the meaning of the Social Learning Theory it also became obvious that future technology
and innovations will be present because the universe is constantly evolving and being introduced to new
and enhanced technology.
• Albert Bandura made this statement about the Social Learning Theory
• "Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on
the effects of their own actions to inform them what to do. Fortunately, most human behavior is
learned observationally through modeling: from observing others one forms an idea of how new
behaviors are performed, and on later occasions this coded information serves as a guide for action."
8. Social Cognitive Theory
• The Social Cognitive Theory states that we develop a whole range of
behavior including thoughts and feelings.
• We have a lot of cognitive control over our behavior and an example
is just because we have had experiences of violence does not mean
we have to reproduce such behavior.
• To better explain the how the future may look in 2026 A.D., goes to
support the claim of the Social Cognitive Theory and how we are all
affected by experiences and with the future approaching, innovators
will enhance whatever they either desire to have or what they simply
feel needs improvement.
9. Future innovations and possible impact
• With the many inventions over the last 50 years, it is evident that
people will become accustomed to the old ways and will create new
avenues.
• Examples to further support my claims will be the enhancements of
Vehicles, Technology meaning cell phones and Education and its
value increasing as we are exposed to new knowledge.
• All examples are great platforms to base my claims using simple
Theories of the past and predictions for the future.
10. Works Cited
• Cherry, Kendra. "Social Learning Theory. Retrieved from
http://psychology.about.com/od/developmentalpsychology/a/soc
iallearning.htm N.p., 24 Nov. 2014. Web. (Refers to Albert
Banduras statement of The Social Learning Theory).
• "Uses and Gratification Theory." Communication Theory RSS. N.p.,
n.d. Web. 15 Apr. 2016. Retrieved from
http://communicationtheory.org/uses-and-gratification-theory/
• McCleod, Saul. "Bandura - Social Learning Theory." N.p., 2011. Web.
2016. Retrieved from http://www.simplypsychology.org/bandura.htm
