Dell
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Talks about Dells Competitors, target market, trends in the laptop industry, Ads which feature the trends and meet the needs of the prospective / future target market.
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Dell
- 1. MARKETING PRESENTATION DELL Presented By: - Geeta Sakhuja, Kuldeep Kaur Lotay & Rajwinder Singh
- 2. Purpose
- 3. Our Competitors • Acer • HP • Toshiba • Sony • Samsung • Lenovo • Apple • IBM
- 4. What is our Competition up to? Ultrabooks: A new breed of remarkably thin laptops with powerful processors that deliver fast performance and long battery life (1.1) More than 75 ultrabooks are in the works for 2012, including new models from HP, Lenovo, Samsung, Toshiba, Acer, Asus (1.2)
- 5. What is the Competition up to? • Earlier this week at the Taipei tech fest, Acer previewed several Windows 8 systems, including a pair of tablets(2.1) • More vendors are expected to announce Windows 8 systems as Computex continues through the week.(2.2)
- 6. Our Target Market Current Market Dell currently has a number of computers that target 2 particular markets. 1. Large- to Mid-Size Business • – 30 to 55 years • Generation Y • – Males & Females • – Upper-Middle to Upper Class
- 7. Our Target Market 2. Consumers, Students, Small Home Office • – 18 to 35 year old • – Males & Females • --Generation X & Y • – Middle Class • -Enjoys gaming • -Recreational tool
- 8. New Trends in the Industry • Cloud Computing. • Media Center Connectivity(3.2) • Air Drop(3.4) • Hot Spot providing • HD Retina Display(4.2) • Multitasking Desktops(3.1) • Gaming Graphics(4.3) • Tablets and ultra books(4.1)
- 9. Our Prospective Target Market Our team • Fast growing third world countries will refocus China, India, Russia, Brazil, Mexico the etc. (5.4) advertising • Uprising middle class and upper middle class (5.3) and • Growing local business (5.5) marketing to • International companies moving target these abroad (5.5) •Governments from other particular countries markets:
- 10. Boost your productivity and performance Power your business anywhere Empower and Manage your growth. Comes with the new HD retina Display and cloud computing capacities!
- 11. 5500 Rs/- Add to the excitement with Dells new XPS 13 Ultrabook. The Dell XPS 13 Ultrabook Supports: 4GB DDR3 RAM and Intel Core i3/i5/i7 Processor + Intel HD Graphics.
- 12. Bibliography Saltzman, Marc. “4 new tech trends garnering big buzz at Las Vegas show” Toronto Star [Toronto, On] 12 Jan 2012: B.1 McDougall, Paul “Windows 8 Tablets Revealed At Computex” Informationweek - Online (Jun 4, 2012). Harris, Misty “Laptop sales top desktops” Leader Post [Regina, Sask] 26 June 2008: A.12. Ojeda-Zapata, Julio; Moylan, Martin J; James Romenesko, Saint Paul Pioneer Press “7 high-tech trends you'll be hearing lots more about” Edmonton Journal [Edmonton, Alta] 08 Jan 1998: E8. Bryan, Jay “Universe's centre is shifting” The Gazette [Montreal, Que] 24 Apr 2012: B.1
Editor's Notes
- Bloomberg is reporting that several companies will use next week's Computex show in Taipei to reveal their Windows 8 tablets. According to the site's sources, we'll see an