Social Media & Event Marketing
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Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
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Social Media & Event Marketing
- 1. Social Media & The Future Of Event Marketing Prepared by: Gemma Craven October 30, 2013
- 2. Social Media & the Future of Event Marketing • Social media today • Why social media and events? • The four stages of an event • How do I plan for social media?
- 3. Why Social Media & Event Marketing?
- 4. Why Is Social Media Important? 1. The way we obtain information has changed 2. Search is now key in our online discovery process 3. Social networks are our connection point 4. Mobile and mobility are more important than ever before
- 5. Some Vital Social Twitter Statistics 1 in every 13 people on Earth is on Facebook Almost 1 million accounts are added to Twitter every day Over 6 billion hours of video are watched each month on YouTube
- 7. Events Give A Moment In Time
- 8. Core Components of Social At An Event
- 10. Choose A Social Tool For Event Planning
- 11. Involve the Crowd In Your Agenda • Crowdsourcing can drawi in an audience to an event by asking them to help shape the agenda • Ask your audience to participate in something linked to the reason they are at the event • Make it simple • Crowdsource in plenty of time to action the crowd’s decision
- 12. Social Media Connects You To Recommendations • Tools and services like Yelp or Angie’s List can help connect with others who have had similar experiences, used suppliers, locations and more
- 14. Pre-Event: Drive Agenda & Attendee Excitement • • • • Establish a social presence to enable promotion of the event Publish any speakers details Set up calendar of content and start to tease this on social channels Create an event hashtag for use throughout the event
- 15. Short Form Video Is Quick & Effective 15
- 16. Find & Engage With Influencers
- 17. Engage With Attendees During The Event
- 18. During Event: Amplify Speakers & Content • Stoke conversations around important influencers at event • Use social channels to release exclusive content to attendees • Use real time tools (Twitter) to track, participate in and showcase trends to other attendees • Encourage attendees to create content throughout the event
- 19. Create Displays Using Social Media
- 20. Think About What Your Attendees Are Doing • Ensure you are not asking your attendees to do something that does not align with what they are doing at the event • Build around core elements of your session with social media activations • Be sure to do a thorough scout of your venue with your social media plan in hand • Engage a conversation manager to help manage this @gemsie
- 22. Create a Social Hub To Extend Content 22
- 24. Allow Attendees To Make Lasting Connections • Social channels enable attendees to make lasting connections after the event and continue discussions • Provide recaps and useful assets for sharing (images, playlist, video) • Track trends and reach to understand full volume of conversations at event • Social feedback is vital for understanding future event themes
- 25. How Can I Plan For Social Media At My Event?
- 26. Plan Your Approach Define Listen Know Social Insight Search & Behavior Insight Create Community Management Drive Learn Social Advertising Social Experienc e Content Activation Performance Measurement Content Syndication Digital Media Relations Optimization Influencer Management
- 27. Look To Large Scale Sporting Events To Learn
- 28. Thank You – Let’s Connect! Gemma Craven Email: Twitter: Linkedin: gemma.craven@ogilvy.com @gemsie linkedin.com/gemsiecraven
Editor's Notes
- Real Time Marketing: Social conversation at events is now about embracing the importance of Real Time Marketing. How events today are a spark for social memes and discussion that brands, companies and individuals must participate in and how that will evolve into the future Crowd Fueled Agenda: How event marketers can use the power of the crowd in social media to shape the flow and agenda and how this is Social Media as The 'Glue': How social media is the tool that is connecting event attendees pre, during and post events. Who is doing it right, tips on how to do it now and how it will continue to evolve in the future of event marketing.
- - that's almost an hour for every person on Earth
- Organizing an event 1. Collaborate to organize 2. Collect RSVP’s 3. Involve attendees 4. Find suppliers
- Organizing an event 1. Collaborate to organize 2. Collect RSVP’s 3. Involve attendees 4. Find suppliers