This document describes the Friendly Roads project in Georgia, which aims to make roads safer. It notes that road accidents are a major cause of death globally and in Georgia. The project uses a mobile phone app and web platform to allow citizens to report hazardous road infrastructure and traffic accidents. These reports are mapped and analyzed to identify "black spots" to prioritize for improvement. The goal is to involve citizens and local decision-makers to jointly resolve local traffic safety issues through a data-driven approach. Since launching, the Friendly Roads project has eliminated 15 black spots and created the first online platform for citizen-reported road hazard data in Georgia.

1. Innovative project Friendly Roads
თბილისი
2014
©SafeDrive

2. Why do we need friendly roads?Why do we need friendly roads?
More than 1 million road traffic casualties each year
Eighth leading cause of death globally
Leading cause of death for people between 15 and 29
years of age
Causes a loss of up to 3% of GDP
More than 1 million road traffic casualties each year
Eighth leading cause of death globally
Leading cause of death for people between 15 and 29
years of age
Causes a loss of up to 3% of GDP

3. Accidents and Fatality Rates in GeorgiaAccidents and Fatality Rates in Georgia
People per 10,000 vehicles during 2004-2012People per 10,000 vehicles during 2004-2012

4. ConsequencesConsequences
 The road death rate of 13.4 per 100,000 people (2012)
is at least 4 times higher than that of global leaders
 Road traffic injuries are one of the top 10 causes of
death - 605 deaths in 2012
 The socio-economic cost of road crashes is estimated to
be between 1%-1.5% of GNP
 The road death rate of 13.4 per 100,000 people (2012)
is at least 4 times higher than that of global leaders
 Road traffic injuries are one of the top 10 causes of
death - 605 deaths in 2012
 The socio-economic cost of road crashes is estimated to
be between 1%-1.5% of GNP

5. KeyKey
causescauses
Hazardous road infrastructure (“black spots”)
Lack of education on safe driving behavior
Lack of structured data collection on:
Local traffic hazards (black spots)
Seasonal effects
Accidents
Causes:
Speeding
Alcohol consumption
Insufficient street lighting
Etc.
Best practices
Hazardous road infrastructure (“black spots”)
Lack of education on safe driving behavior
Lack of structured data collection on:
Local traffic hazards (black spots)
Seasonal effects
Accidents
Causes:
Speeding
Alcohol consumption
Insufficient street lighting
Etc.
Best practices

6. DECADE GLOBAL PLANDECADE GLOBAL PLAN
Five pillars for a Safe Systems approach
Road Safety
Management
Safer User
behaviour
Safer Roads
& Mobility
Safer Vehicles Post-crash
response

7. Decade Global Plan: Safer Roads & MobilityDecade Global Plan: Safer Roads & Mobility
Pillar 2 – IndicatorsPillar 2 – Indicators
 Number of countries with a target to
eliminate high risk roads by 2020
 Number of countries with systematic
safety audit/safety assessment policies
in place
 Number of countries with a defined
allocation of funding for infrastructure
safety
 Number of countries implementing
sustainable mobility programs
International Road Assessment
Programme estimates that 1 million
death and serious injuries per year can
be prevented if 10% of all high risk
roads are fixed
 Number of countries with a target to
eliminate high risk roads by 2020
 Number of countries with systematic
safety audit/safety assessment policies
in place
 Number of countries with a defined
allocation of funding for infrastructure
safety
 Number of countries implementing
sustainable mobility programs
International Road Assessment
Programme estimates that 1 million
death and serious injuries per year can
be prevented if 10% of all high risk
roads are fixed

8. ““Megobruli Gzebi” (Friendly Roads)Megobruli Gzebi” (Friendly Roads)
A mobile phone and web platform engaging citizens to:A mobile phone and web platform engaging citizens to:
Report hazardous traffic infrastructure and accidents in their area (e.g.
potholes, insufficient street lighting, a lack of speed bumps close to a school
etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email,
Twitter and Facebook;
Sign up for SMS and email alerts notifying them about hazardous traffic
infrastructure in their area;
Connect with local decision makers to jointly analyse and resolve local traffic
hazards.
A mobile phone and web platform engaging citizens to:A mobile phone and web platform engaging citizens to:
Report hazardous traffic infrastructure and accidents in their area (e.g.
potholes, insufficient street lighting, a lack of speed bumps close to a school
etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email,
Twitter and Facebook;
Sign up for SMS and email alerts notifying them about hazardous traffic
infrastructure in their area;
Connect with local decision makers to jointly analyse and resolve local traffic
hazards.

9. How does it work?How does it work?
Citizens report using SMS, web form, friendly roads
smartphone app, email, Twitter or Facebook
All reports are automatically analyzed and aggregated
All reports are displayed on the friendly roads web
platform:
Interactive map
Intuitive data visualizations
Photos and videos submitted by citizens
Citizens report using SMS, web form, friendly roads
smartphone app, email, Twitter or Facebook
All reports are automatically analyzed and aggregated
All reports are displayed on the friendly roads web
platform:
Interactive map
Intuitive data visualizations
Photos and videos submitted by citizens

10. How is the data being used?How is the data being used?
Resolution of local hazards – involving decision makers
and participating citizens
Analytical reports
Advocating safer roads with donors, local authorities
and citizens
Resolution of local hazards – involving decision makers
and participating citizens
Analytical reports
Advocating safer roads with donors, local authorities
and citizens

11. Friendly RoadsFriendly Roads web & mobile phone toolweb & mobile phone tool
megobruligzebi.gemegobruligzebi.ge

13. Friendly roads online map
170 Reports from local communities

14. Our Partners

15. Meeting with students, local communities,
academia and government officials

16. Extensive media coverage road of
the project
• Video place

17. Results of the project Friendly Roads
15 Black Spot eliminated
 Online web portal
www.megobruligzebi.ge created
 First Georgian guide published.

19. Together we make our roads safe!