You’ve built a beautiful eCommerce store to sell your awesome products. Phew, hard part over you think, now all I have to do is sit back and watch the sales roll in. But nobody is visiting your site. And when they do get there, they leave without buying anything. Here at GetApp we’ve put together 10 tips to help you promote your eCommerce store to get those visitors through your (virtual) doors and racing to the checkout.

1. 10 tips to promote
your eCommerce Store

2. Introduction
You’ve built a beautiful eCommerce store to sell your awesome
products. “Phew, hard part over, now all I have to do is sit back and
watch the sales roll in”.
But nobody is visiting your site...
Here at GetApp we’ve put together 10 tips to help you promote
your eCommerce store to get those visitors through your (virtual)
doors and racing to the checkout!

3. Focus on site design
✓ Fast
✓ Attractive
✓ Clear & easy to use
“All the advertising in the world
won’t mean anything if your
website is terrible.”
Matt Behnke
Founder and CEO
Optimize for mobile use with responsive
design.

4. Compelling content to drive SEO
✓ Unique
✓ Industry relevant
✓ Rich (videos, pictures)
✓ Liked, Shared
“Answer the questions that users are
asking in their search bars [...] rather
than trying to game the system”
Garrett Perks
Founder
Building traffic and sales now require compelling content.

5. Long-tail for long-term success
✓ Long-tail keywords
✓ Focus on specific brands & items
✓ Prioritize (competition, CPC rates, …)
✓ Tools like SEMRush and Moz
Using long-tail keywords is a useful way to
increase organic visits to your online store.

6. Advertising can pay off
✓ Boost direct traffic for brand new sites
✓ Learn the language of your customers
✓ Offer promotion and tweak as needed
“If you’re just getting started and need that initial boost in traffic,
be sure to take out some ads. Then build in the rest over time”
Matt Behnke, Founder and CEO

7. You’ve implemented all these
tips to gain traffic…
Now it’s time to be social!

8. Be social
✓ Incentivize visitors to like, follow and share
✓ Analyze your audience to personalize content
✓ Use contests and promotions
Once you have visitors, ensure that you get them to
buy something by incentivizing them to follow you
on social media.

9. Don’t neglect Pinterest & Instagram
Build up your influence by featuring quality content
and engaging with users.
✓ Useful during launch phase
✓ Avoid blatant self-promotion
✓ Use visual power

10. Tap into the reach of influencers
✓ Loyal fanbase that can help you
✓ Consider them as experts with their own
channels
✓ Give them samples and make them feel special
Reach out to influencers that have the kind of
audience that you’re trying to reach.

11. Embrace email
✓ Targeted & relevant newsletter = powerful
✓ Special campaigns, e.g.
○ cart abandonment
○ holiday
○ re-engagement
“Have a number of email campaigns set up to build trust and interact with
potential customers during every step of the buying cycle.”
Liz Froment

12. Want to know if you’ve been
doing well?
Analyze your performances
and adjust your strategy!

13. Perform analysis
✓ Analytics tools
○ Google Analytics
○ Unbounce (landing pages)
○ AdWords (remarketing campaigns)
“Analyze performance by page and identify
product pages that just aren’t performing”
Tyler Blackwell

14. Retarget your users
✓ Remarketing
✓ Reinforce awareness & familiarity
✓ Balance - Don’t overdo it
“When [customers] leave your site, remarketing can get them back to
your website and give them another opportunity to buy”
David Wright, CMO of W3 Group Marketing

15. What have you done to successfully promote
your eCommerce store and attract visitors?
Share your top tips in the comments !

16. Shopify
eCommerce apps are here to help
Want more? check out our Top rated eCommerce apps!
BigCommerceInfusionsoft Netsuite eCommerce

17. Thank you!
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18. Original article
“10 tips to promote your
eCommerce store”