You can't deny the importance of marketing these days, especially in the digital realm. Unfortunately, your business may have reached a bottleneck. Whether you lack the manpower, time or budget to implement effective marketing, you've reached a crossroads: Should you hire in-house talent or outsource the bulk of your marketing to an agency? Here, we list the pros and cons of each option.

1. MARKETING
SmackDOWN
ADVANTAGES
Industry
knowledge
In certain niches, hiring
someone who has specialized
knowledge could be to your
company's advantage. Finding
that person, on a budget,
might be the problem.
FASTER
COLLABORATION
Having someone just down the
hall to meet and collaborate
with has certain advantages to
scheduling meetings with the
agency and doing most
communication online.
ACCOUNTABILITY
You are able to supervise an
in-house marketing associate
and stay apprised of their
daily work.
COMPANY INSIGHT
An employee gains certain
insights into the company's
goals and culture that
someone coming from the
outside might miss.
$48,000
AN ARRAY
OF EXPERTISE
When you hire one employee,
you are likely going to get
someone who specializes in
one aspect of marketing. When
you hire a marketing agency,
you get a wide range of
expertise for about the same
cost as hiring a single
employee.
MARKETINgtRENDS
EXPERTISE
A marketing agency spends a
good deal of time tracking
trends and trying them out for
different clients. They bring that
knowledge to the table when
you hire them. A single new
employee will not have that
depth of knowledge.
CONCENTRATE ON
JOB DUTIES
Marketing can take up a lot of
time. In many smaller
companies, employees who
don't specialize in marketing
can be drawn into the
company's efforts. Hiring an
agency takes all that extra work
away, allowing your employees
to focus on what they do best.
FRESH IDEAS
One of the pitfalls of an
in-house marketing team is
groupthink. That is when
certain ideas begin to
dominate the group, to the
exclusion of others. This can
be highly detrimental in
marketing groups where fresh
new ideas are critical for
ongoing success.
ADVANTAGES
STARTING AT A YEARLY RATE OF
Average starting
salary for an entry-
level marketing
associate in 2016
was found at
simplyhired.com.
Yearly rate for hiring a marketing
agency is dependent upon the
agency and services rendered.
$55,000
AVERAGE YEARLY SALARY OF
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