Are you just getting started with email marketing and not sure how to plan and launch successful campaigns? Learn why email marketing is still the most effective online marketing channel and how to plan and send your first email marketing campaign.

1. How to launch
a successful
email marketing
campaign
Irek Klimczak
iklimczak@getresponse.com

2. Agenda
- approx 30 min.
- Q&A session at the end
- links to resources

3. Key
Benefits

5. - The preferred marketing medium

6. - The preferred marketing medium
- Targeted and personalized
communication

7. - The preferred marketing medium
- Targeted and personalized
communication
- Email is an owned medium

8. - The preferred marketing medium
- Targeted and personalized
communication
- Email is an owned medium
- Full control over the communication
process

9. - The preferred marketing medium
- Targeted and personalized
communication
- Email is an owned medium
- Full control over the communication
process
- Can be fully automated

10. - The preferred marketing medium
- Targeted and personalized
communication
- Email is an owned medium
- Full control over the communication
process
- Can be fully automated
- Easy to measure results

11. - The preferred marketing medium
- Targeted and personalized
communication
- Email is an owned medium
- Full control over the communication
process
- Can be fully automated
- Easy to measure results
- Excellent return on investment

12. Set smart
campaign goals

14. - Build a contact list of 1000

15. - Build a contact list of 1000
- Segment your list

16. - Build a contact list of 1000
- Segment your list
- Sell $200 worth of products through this
campaign

17. - Build a contact list of 1000
- Segment your list
- Sell $200 worth of products through this
campaign
- Make email your second best sales
channel

18. Determine the
call-to-actions
(CTAs)

23. Choose
an email segment

26. Prepare your email templates

29. Create a
marketing
automation
workflow

32. Test
and optimize

33. Q&A

36. Thank you
for listening!
Irek Klimczak
iklimczak@getresponse.com