In these slides you'll find a range of statistics uncovered by big data, as well as insight into how these have impacted our ability to accurately predict human behaviour through social analytics. Watch out for 5 video sneak-peeks from the course content of the online MIT Big Data and Social Analytics certificate course, in which Alex "Sandy" Pentland, one of the world's leading data scientists, offers his insight into social physics. -------------------------------------------------------------------------------------------------- Sources: 1.1) http://www.sintef.no/en/news/big-data--for-better-or-worse/ 1.2) http://retail-vision.co.uk/the-future-of-big-data-in-the-uk-infographic/ 2.1) http://www.cisco.com/c/en/us/solutions/internet-of-things/iot-products.html 2.2) https://populationpyramid.net/world/2020/ 3) http://www.baselinemag.com/analytics-big-data/slideshows/surprising-statistics-about-big-data.html 4) http://wikibon.org/blog/big-data-statistics/ 5) http://www.gartner.com/newsroom/id/2848718 6) http://www.baselinemag.com/analytics-big-data/slideshows/surprising-statistics-about-big-data.html 7) http://www.whizpr.be/upload/medialab/21/company/Media_Presentation_2012_DigiUniverseFINAL1.pdf 8) http://www.businessinsider.com/big-data-tackles-energy-waste-from-big-buildings-2015-5 9) http://www.emc.com/leadership/digital-universe/2014iview/executive-summary.htm 10) http://www.internetlivestats.com/google-search-statistics/ 11) http://www.emc.com/leadership/digital-universe/2014iview/it-imperatives.htm 12) http://elearninginfographics.com/top-elearning-stats-and-facts-for-2015-infographic/ 13) http://businessintelligence.com/bi-insights/top-10-most-funded-big-data-startups-2/ 14.1) http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ 14.2) http://www.internetlivestats.com/ 14.3 http://www.lithium.com/company/news-room/press-releases/2013/consumers-will-punish-brands-that-fail-to-respond-on-twitter-quickly 15) http://www.technologyreview.com/news/514346/the-data-made-me-do-it/

1. SHOCKING STATS UNCOVERED BY
BIG DATA15

3. SHOCKING STAT #1
of all currently available data in the world
was generated in the past 2 years.
90%

4. AND THIS
IMPACTS
SOCIAL
PHYSICS
SHOCKING STAT #1

5. ...statistics meets big data
to understand people.
- ALEX “SANDY” PENTLAND
SOCIAL PHYSICS
SHOCKING STAT #1

6. WHAT IT MEANS:
Widely available and increasingly accurate
data takes us closer to discovering why
people do what they do - as well as how,
where and with who else they do it.
SHOCKING STAT #1

7. In 2015, the amount of data produced every
two days equalled the amount produced in
all of history prior to 2003.
SHOCKING STAT #1

8. SHOCKING STAT #2
smart-connected devices in the world
within the next 5 years.
50 BILLION+

9. With the estimated 2020 population at
around 7.7 billion, that’s an average of
6.49 devices per person on the planet
- all developed to collect, analyze and
share data.
SHOCKING STAT #2

10. HOW DOES
THIS IMPACT OUR
UNDERSTANDING
OF PEOPLE?
SHOCKING STAT #2

11. SHOCKING STAT #3
of all data will exist in or pass through
the cloud by 2020.
33.3%

12. SHOCKING STAT #3
As well as increased convenience, this poses
an obvious threat to invasion of privacy.
of all data will exist in or pass through
the cloud by 2020.
33.3%

13. SHOCKING STAT #4
Through improved integration of big data,
it’s estimated that healthcare could save as
much as $300 billion a year. This is equal to
reducing costs by $1000 per person per year.
$300 BILLION

14. SHOCKING STAT #5
The percentage of organizations that
have either already invested in big data,
or plan to invest by the end of this year.
73%

15. “Understanding these human-machine systems is
what’s going to make our future social systems
stable and safe. We are getting beyond complexity,
data science and web science, because we are
including people as a key part of these systems.
That’s the promise of Big Data - to really understand
the systems that make our technological society. As
you begin to understand them, then you can build
systems that are better.”
- ALEX “SANDY” PENTLAND, FOUNDING
FACULTY DIRECTOR OF MIT CONNECTION SCIENCE
RESEARCH INITIATIVE
SHOCKING STAT #5

16. SHOCKING STAT #6
It doesn’t sound like a huge number, until you
put it in context. By 2020, this is the amount
of new information that will be created every
second for every human on the planet.
1.7 MEGABYTES

17. (1.7 x 7.7 billion) x (60 seconds in a minute)
x (60 minutes in an hour) x (24 hours in a day)
= 1,130,976 billion megabytes of total
new information.
SHOCKING STAT #6

18. In relative terms, consider that a standard
CD holds 700 MB of data. So that’s over
1.6 trillion CDs worth of data, per day.
That’s enough stacked CDs to reach the
moon and back, twice, and almost back
to the moon.
SHOCKING STAT #6

19. WHAT DO WE
DO WITH THE
DATA?
SHOCKING STAT #6

20. SHOCKING STAT #7
The amount of wasted energy that smart
use of big data is helping cities eliminate.
$200 BILLION

21. FirstFuel, a Massachusetts-based analytic
software company, optimized the energy
usage of the Ronald Reagan Building in
Washington DC through a combination of
key information (building address, 1 year
of electric meter data, and 1 year of natural
gas data), sophisticated weather data, GIS
mapping, and semantic public web search.
SHOCKING STAT #7

22. THEY SAVED
$800,000 IN
THE FIRST YEAR.
SHOCKING STAT #7

23. SHOCKING STAT #8
A zettabyte equals roughly a billion terabytes,
and the digital universe is estimated to grow
from 4.4 zettabytes in 2013 to 44
zettabytes by 2020.
44 ZETTABYTES

24. SHOCKING STAT #9
On average, Google alone processes over
40,000 search queries every second.
That’s over 3.5 billion searches per day
and 1.2 trillion searches annually.
12 TRILLION

25. The large amount of data available to be
gathered from people’s searches has even
made its way into popular culture,
appearing as a prominent theme in the
latest season of House of Cards, which
premiered on Netflix in March 2016.
SHOCKING STAT #9

26. Information about user behavior will
be increasingly accurate and widespread
- as long as you’ve got the tools to
organize and analyze it.
SHOCKING STAT #9

27. SHOCKING STAT #10
of the data in the digital universe was
generated by users in 2010 alone. That’s
900 exabytes of information waiting to be
analyzed, interpreted and utilized.
70%

28. SHOCKING STAT #11
It is estimated that revenues in the
worldwide mobile learning market
will reach $14.5 billion by 2019.
$14.5 BILLION

29. Forward-thinking entrepreneurs are capitalizing
on this soaring interest. Sal Khan, an MIT
alumni and business professional, founded
Khan Academy with a mission to offer free
world-class education for anyone, anywhere.
SHOCKING STAT #11

30. SHOCKING STAT #12
The amount of combined funding acquired by
the 4 most-funded big data startups - Cloudera,
Palantir Technologies, Domo, and MongoDB -
as of halfway through 2015.
$2.5 BILLION+

31. With the number of big data startups rising
year-on-year, the demand for relevant skills
continues to grow. Knowledge of big data’s
effect on industries (finance, for example)
is essential for both those looking to join the
disruption, and those looking to oppose it.
SHOCKING STAT #12

32. SHOCKING STAT #13
The combined number of active users on
Facebook, Twitter and Instagram alone.
$2 BILLION+

33. EVERY SECOND…
SHOCKING STAT #13
Facebook adds 6 new profiles.

34. EVERY SECOND…
SHOCKING STAT #13
7,000 Tweets get sent.

35. EVERY SECOND…
SHOCKING STAT #13
Over 480 photos are posted
to Instagram.

36. Consider that a portion of these interactions
will be with brands, and each interaction
provides valuable data for predicting
human behavior.
SHOCKING STAT #13

37. SHOCKING STAT #14
72% of people who complain to a brand
via Twitter expect a response within an
hour, and the timeliness of that response
will influence their future interactions with
the brand.
72%

38. SHOCKING STAT #15
Currently, less than 0.5% of all available
data is analyzed and used. Imagine
the potential.
LESS THAN 0.5%

39. TURN
DATA INTO
INTELLIGENCE

40. MIT SCHOOL OF ARCHITECTURE AND PLANNING
BIG DATA AND
SOCIAL ANALYTICS
ONLINE SHORT COURSE
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