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Sökmotoroptimering,[object Object],(SEO),[object Object],Marie Grahn Josefsson ,[object Object],Daniel Palmqvist,[object Object],getupdated.se,[object Object]
Agenda,[object Object],[object Object]
 Kort om Getupdated
 Kort om sökmotorer och sökmarknadsföring
 Trender
 Sökmotoroptimering – En process i tre faser
 Analys
 Optimering
 Resultat
 Ett exempel
 SammanfattningSida 2,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Getupdatederbjuder allt inom internetmarknadsföring,[object Object],Getupdated har ett komplett utbud av tjänster omfattande sökmotoroptimering, sökordsannonsering, webbutveckling, affiliatemarknadsföring, medieplanering och webbanalys. ,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Vadärsökmarknadsföring?,[object Object],Sökordsannonsering (PPC):,[object Object],Köp synlighet i sökmotorerna genom att betala per klick.,[object Object],Sökmotoroptimering:,[object Object],Optimera din webbplats för att få en bra placering på den organiska delen i sökmotorerna.,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Sökmotorerna ökar!,[object Object],Frekvensen,[object Object],[object Object]
20 miljoner sökningar/dag på Google.se – en ökning med 25 % på ett år
Ökning från 25% till 30% på ett år i användandet av en sökmotor flera gånger dagligenLäs mer om internetmarknadsföring på getupdated.se,[object Object]
Sökmotorfördelning,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Trender: Ord/Fraser,[object Object],46% av sökningar 1 ord (Flyg),[object Object],42% tvåordskombinationer (Billiga flyg),[object Object],10% är treordskombinationer (Billiga flyg Stockholm),[object Object],Källa Google Sverige, December 2009,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Trender: Ord/Fraser,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Trender: Förstasidan,[object Object],Mer fokus på förstasidan – 2 av 3 som söker går inte vidare från förstasidan,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Trender: Utökad sökning,[object Object],Om inte önskvärt resultat hittas så förfinas sökningen,[object Object],60% av svenskarna använder utökade sökfunktioner,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Val,[object Object],Vad prioriteras oftast?,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Sökmotoroptimering,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Hur fungerar sökmotorer?,[object Object],[object Object]
Indexerar – Ordnar data
Besvarar sökfrågor – Visar dataLäs mer om internetmarknadsföring på getupdated.se,[object Object]
Varför sökmotoroptimering?,[object Object],[object Object]
Ökad trafik från sökmotorerna
Relevanta besök från sökmotorernaLäs mer om internetmarknadsföring på getupdated.se,[object Object]
SEO-processen,[object Object],1,[object Object],Analys,[object Object],3,[object Object],2,[object Object],Resultat,[object Object],Optimering,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Ett exempel,[object Object],Läs mer om internetmarknadsföring på getupdated.se,[object Object]
Ett exempel,[object Object],Stringens!,[object Object],Viktiga sidelement,[object Object],[object Object]

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Editor's Notes

  1. Samma webbplats publiceras på ett flertal olika domäner, http://www.publicinternetfairs.com/ och http://www.ycdbsoya.com/
  2. Samma webbplats publiceras på ett flertal olika domäner, http://www.publicinternetfairs.com/ och http://www.ycdbsoya.com/
  3. I stort sett enbart från pressreleaser på bolagsfakta, mynewsdesk, presskontakt och produktaktuellt