Are teens fleeing Facebook? Does it matter? Here's the most important trend in youth & social media.

1. The most important trend in
Youth & Social Media

2. For teens,
Facebook is potatoes
(or rice, for us Asians)

3. You’ll have it on the plate,
but it’s not the reason you ordered the meal

4. CLICK
HERE
GET MORE INSIGHTS ON
THE SOCIAL CUSTOMER
Silly Social Tools
Meet the
Social
Customer
10 insights into her world
(c) flickr clickflashphotos
Anthropology
of Everyday
the
how social tools shape identity,
influence and interaction
by Graham D Brown
mobileYouth.org

5. This is the wrong question to ask

6. http://www.flickr.com/photos/23832731@N02/8060589248/
Stop obsessing about SIZE!
flickr: M.CC.L

7. If all you care about is numbers,
forget about Tumblr & Pinterest,
you need to get on MySpace!

8. you need to get on MySpace!
?? ?

9. Youth are looking for space
where they can be themselves
without being by themselves
this has always been the case

10. As major social media outlets become more inclusive,
Hi, mom!
You don’t have to blow me kisses
on my FB wall, thank you
discrete social spaces become scarce

11. As major social media outlets become more inclusive,
discrete social spaces become scarce
The most important trend in youth & social media:
leading to

12. The most important trend in youth & social media:
Online existence on public social media
facebook, twitter, etc

13. The most important trend in youth & social media:
Online existence on public social media
polished & filled with lies
become mere resumé

14. The most important trend in youth & social media:
Online existence on public social media
become mere resumé
Anonymity is now
a prerequisite for honesty

15. CLICK
HERE
GET MORE INSIGHTS ON
THE SOCIAL CUSTOMER
Silly Social Tools
Meet the
Social
Customer
10 insights into her world
(c) flickr clickflashphotos
Anthropology
of Everyday
the
how social tools shape identity,
influence and interaction
by Graham D Brown
mobileYouth.org

16. Implication #1
If your goal is eyeballs,
you won’t see their hearts
You won’t even notice the places where youth are sharing
the things that REALLY matter to them.
And if you do, you’re forced to treat these places as
anomalies & distractions.

17. Implication #2
You build relationships with people
not their resumés
Time to get brutally honest with yourself:
What are you really achieving on public social media?

18. Implication #3
Don’t be a bully
The whole reason youth use Discrete Social Media
like Whisper App is to get away from prying eyes
parents, creepy adults & school bullies

19. Implication #3
Don’t be a bully
The whole reason youth use Discrete Social Media
like Whisper App is to get away from prying eyes
Respect the fact that you’re not invited

20. Bottom line:
Brands are attention whores
and that’s okay!

21. Bottom line:
Brands are attention whores
but it’s deluded to think youth want what brands want

22. Youth don’t want fame
They want the acceptance & understanding
of like-minded peers

23. Youth don’t want fame
They want the acceptance & understanding
of like-minded peers
If you can’t provide that,
then get out of the way

24. We describe in detail
what youth & today’s customers
want from brands
in THE SOCIAL CUSTOMER MANUAL
CLICK THE BOOK TO GET IT
@theghani

25. CLICK
HERE
GET MORE INSIGHTS ON
THE SOCIAL CUSTOMER
Silly Social Tools
Meet the
Social
Customer
10 insights into her world
(c) flickr clickflashphotos
Anthropology
of Everyday
the
how social tools shape identity,
influence and interaction
by Graham D Brown
mobileYouth.org
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