Creative Change Management and Design Thinking proposed by Art&Management, based in Sophia Antipolis, France

1. +
Integration of the Human
Factor within the
Organizational Processes
Art & Management© - Feb.2014
Creative Change
Management

2. + Ghita BENKIRANE’s Profile
Art & Management© - Feb.2014
 Experience in Quality Management and Organizational
Management since 1991
 Creation and management of AFNOR subsidiary in
Morocco
 Executive M.Sc. HEC – Oxford Business School : CCC
– Consulting & Coaching for Change
 M.Sc. Thesis : « Accompanying positive organizational change with
the Aesthetic of Management concept”
 Creative School - University of Polytchnique Mons,
Belgium
 International Expert for ISO, EU, UNIDO
 Art&Management – Creative Change Management
 Artist: photography, writing and painting

3. +
Complexity
Uncertainty
Globalization
Change
Current
situation
Art & Management© - Feb.2014
Innovation
Cohesion
Performance
Competition

4. +
The concept :
The Aesthetics of Management
Art & Management© - Feb.2014
Getting towards
Beautiful
Organizations
Making
Sense/
Vision
Arts &
Senses
‘Emotional
Intelligence’
HARMONY
Management
‘Intellectual
Intelligence’
Re-introducing the
Human Factor within
Management Systems

5. +
Our Competences
Creativity and Senses
for Management
Change
Management
Creativity and
Innovation
International et
Multiculturality
 Socio-organisational
diagnosis
 Strategy and
performance monitoring
(BSC)
 Executive Coaching
 Team Cohesion
 Creativity and Innovation
Coaching
 Innovation projects
monitoring
 Re-building the people
Creative Potential
 International
Development
 Multi-culturality coaching
 BtoB Meetings
 International Seminars
and Trainings
Art&CreateArt&Change Art&International
Art & Management© - Feb.2014

6. +
Our methodology : Accompanying socio-
organisational change
Socio-Organisational
Diagnosis
Change
coaching
Organizational
Processes
Processes Audit
Key Indicators
Process Pilots
New organization /
process
deployment
Human Factor
Individual
interviews
Creative
Workshops
Team Alignment
Constructive and
participative
approach
Art & Management© - Feb.2014
Performance
Creative
Leadership
Consistency in
organiational
Processes

7. +
Art & Management© - Feb.2014

8. +
Creativity in Management ?
Some Projects Defining and sharing
the strategy
Accompanying in Change
Management projects
Innovative Pedagogy
Executive coaching
Innovation projects
Team cohesion
Art & Management© - Feb.2014

9. +
Your added value
 Consideration of the human factor within
the organization
 Optimization / re-engineering of the
processes
 Reconnection to the individuals
Creativity – Creative Leadership
 Rebuilding Team Cohesion
 Shared constructive Project
 Project designed considering the
particular resources and objectives to be
achieved
 External Eye for a good tempo in
Creative Change Management
Art & Management© - Feb.2014

10. +
Our Clients
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11. + Achievements
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CLIENT PROJECT
Amadeus Coaching of the reorganization of the Training Department
Bayer
CropScience
Individual coaching for career development
Team cohesion workshops for the Regulatory Tox teams
Boulanger Training in Managerial Art with a museum visit
ISO Workshops and seminars, Africa, Asia, Central America
Pôle PASS Organization of congresses and BtoB meetings in Morocco and
Tunisia
Sophia Vision Training in creativity - CCI et Aéroports de la Côte d’Azur
Telecom Valley Moderator for a creativity working group
Total Maroc
IANOR (Algéria)
Consulting and Coaching : ISO 9001 Certification and BSC – Balanced
ScoreCard (UE-MEDA)

12. +
Testimonials…
 Ghita BENKIRANE, MD of Art&Management, accompanied me to catalyse the necessary changes
I need with my colleagues, within a complex and fast-growing environment. Her ability to analyse
had been critical for me to help me in evaluating the situation quickly. Her listening abilities,
empathy and dynamism made this coaching a success.
 Corinne Hérouet, Regulatory Toxicology, Bayer Science SAS (2012)
 The artistic approach helped me to have another vision of the everyday life. The methodology
helped me in making quick progress in my job and analyses. The main values are highlighted and
you are projected into a positive situation. Your self-esteem is improving and you want to go
further.
 Hervé Gavelle, IT Manager, V. Mane &Fils (2013)
 The methodology used by Art&Management in Group Executive Coaching helped me to answer
questions such as ‘How to manage differently?’ and to my personal development. Ghita with here
competences and experience, brought me the concept of ‘Aesthetics of Management’ to awake my
5 senses as well as giving me time within our complex environment. The use of artistic tools is an
original and powerful manner to be reconnected to the ‘Human Factor’, and to be more creative in
my Management position.
 Olivier Rabourdin, Business Development Manager, THALES UNDERWATER SYSTEMS (2013)
Art & Management© - Feb.2014

13. +
Quotes
 Einstein :
 The true sign of intelligence is not knowledge but imagination
 Imagination is more important than knowledge.
 No problem can be solved from the same level of consciousness that
created it.
 The intuitive mind is a sacred gift and the rational mind is a faithful
servant. We have created a society that honours the servant and has
forgotten the gift.
 Creativity is intelligence having fun.
 The really valuable thing is intuition.
 Picasso :
 I paint objects as I think them, not as I see them.
 The chief enemy of creativity is ‘good’ sense.
 Everything you can imagine is real.
 Every child is an artist. The problem is how to remain an artist once we
grow up.
Art & Management© - Feb.2014

14. +
Have a look at our video:
Video Art&Management
Art & Management© - Feb.2014

15. +
Thank you for your interest
Ghita BENKIRANE
Ghita.benkirane@art-and-management.com
www.art-and-management.com
04 93 74 84 40
Art & Management© - Feb.2014