Creating an effective homepage for your online business is simple: Make sure you use these 7 important elements and... that's it!

1. HIRE ME!
7 Elements of a
Crazy Effective
Homepage{ }Crazy

2. You are smart.
Hard-working.
Creative.

3. You are tough enough to run your
own business.

4. But when it comes to your
homepage,
…you black out.
Freeze.
Become color blind.

5. You use thousands of colorful
images and buttons threatening your
visitors with an epileptic stroke.

6. You use red font on an orange
background.

7. You put all possible crap in never-
ending paragraphs in the main
section of your homepage refusing to
tell people what it is that you do
unless they scroll for 5 miles and use
a magnifying glass to read the fine
print in the footer afterwards.

8. And then you wonder why your
website isn’t getting you any clients!

9. This changes now.

10. You only need these 7
elements to make your
homepage crazy
effective

11. CALL TO ACTION
What would you like people who visit
your homepage do?

12. Didn‘t find something? It‘s probably here!
HIRE ME, PLEASE!

13. Didn‘t find something? It‘s probably here!
pretty please!
HIRE ME, PLEASE!

14. Didn‘t find something? It‘s probably here!
Ok... Maybe not that
straightforward.
{ }
pretty please!
HIRE ME, PLEASE!

15. Didn‘t find something? It‘s probably here!
GET IN TOUCH

16. Didn‘t find something? It‘s probably here!
That‘s better!
GET IN TOUCH
{ }

17. { }
GET IN TOUCH
FIND OUT MORE
BOOK A FREE SESSION
GRAB THIS FREE EBOOK
SIGN UP FOR FREE COURSE
#1: CALL TO ACTION
Examples:

18. WHO ARE YOU?
Your name / your company‘s name +
what you do

19. My name
This is what I do
GET IN TOUCH

20. My name
This is what I do
GET IN TOUCH
clear & specific

21. { }
Becky White
Wedding Photography
Mark Olson
B2B Blogger & Copywriter
Be clear and specific:
#2: Who are you? What do you do?

22. WHY SHOULD THEY CARE?
Tell them how you can make their life
better

23. You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do
GET IN TOUCH

24. You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do
GET IN TOUCH
irresistible!

25. { }
Grow your audience with smart content
marketing.
Tell them how you can help:
3: Why should they care?
Your Virtual Assistant: Do what you love. I’ll
take care of the rest.

26. YOUR PHOTO
Help them get to like you faster

27. You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do
GET IN TOUCH

28. You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do
GET IN TOUCH
very nice & likable person!

29. { }People relate to people. Show your
visitors that you are nice & likable
human being. This will help them get to
know, like and trust you faster.
Show your face!
#4: Your Photo

30. CLEAR NAVIGATION
Encourage them to learn more about
you & your work

31. You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do Learn more about me & my work!
GET IN TOUCH

32. You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do Learn more about me & my work!
GET IN TOUCH
clearly labeled
„doors“ to
more info

33. { }
ABOUT
SERVICES
PORTFOLIO
BLOG
COURSES
BOOKS
CONTACT
SEARCH
Clear & intuitive:
#5: Navigation

34. SOCIAL PROOF
Why should they trust you?

35. You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do Learn more about me & my work!
She‘s great! Loved it! She rocks!
GET IN TOUCH

36. You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do Learn more about me & my work!
She‘s great! Loved it! She rocks!
GET IN TOUCH
All these real (and partially famous)
people think I‘m awesome!

37. { }
TESTIMONIALS
CLIENT LOGOS
AWARDS
CERTIFICATIONS
„AS SEEN ON“
Anything that increases your credibility:
#6: Social Proof

38. SMART FOOTER
Things & links you want them to easily find

39. Sign up
You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do Learn more about me & my work!
She‘s great! Loved it! She rocks!
GET IN TOUCH

40. Sign up
You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do Learn more about me & my work!
She‘s great! Loved it! She rocks!
GET IN TOUCH
Lots of useful info available
from any page

41. { }
LOGO
PRIVACY POLICY
COPYRIGHT
NAVIGATION
SOCIAL ICONS
Things to put in your footer:
#7: Smart Footer
POSTAL ADDRESS
PHONE NUMBER
EMAIL SIGN-UP
SEARCH BOX
LATEST ARTICLES

42. Just these 7 elements alone will
make your homepage crazy
effective.

43. Want to add more things?
Here are a couple of ideas.

44. WHAT ELSE TO ADD?
Anything that will make them get to know, like
& trust you faster

45. { }
PERSONAL INTRODUCTION
SELECTED SERVICES
FREEBIES
BOOKS / COURSES
FEATURED POSTS / VIDEOS
Examples:
What else to add to your homepage?

46. Examples of Crazy Effective
Homepages

47. Here‘s a free thing
GET IT NOW
It will make your life much better
My company
This super famous guy
says I‘m great
As seen on...
More great testinomials from famous and credible folks
She‘s great! Loved it! She rocks!
Super famous websites

49. FREE THING YOU
NEED
Enter your email to get it now
Sign up
As seen on these famous websites
My company Learn more about me & my work!
He‘s great!
He rocks!
These famous people think I‘m awesome

51. She‘s great! Loved it! She rocks!
My name
This is what I do
Learn more about me & my work!
MAKE YOUR DREAM COME TRUE
For your dream to come true, you need to
solve your problems first.
This free thing will solve your problems
Learn more about me
My former clients think I‘m awesome!

53. 7 Elements of a Crazy Effective Homepage
Call to action
Who are you/what do you do?
Why should they care?
Your photo
Clear navigation
Social Proof
Smart footer

54. Sign up
You need me!
This is how I will solve all your
problems & make your dreams
come true.
My name
This is what I do Learn more about me & my work!
She‘s great! Loved it! She rocks!
GET IN TOUCH

55. Use these 7 elements on your
homepage to make it
effective, too!crazy

56. Hi. I‘m Gill Andrews, a content creator
& a web consultant.
I work with solopreneurs & small
businesses improving their websites to
drive more clients & sales.
This slide deck is a part of my
„Review your website like a pro“
series – a collection of free tools &
tutorials that will help you improve
your own website.
Review Your Website Like a Pro: Free Tools & Tutorials
Check it out!