Lean UX: Design Method Hack Or Viable UX Methodology?

1. Wayne Neale
Lean UX: Design Method Hack Or
Viable UX Methodology?

2. What is Lean UX
Inspired by Lean Startup and Agile development theories,
it’s the practice of brining the true nature of our work to
light faster, with less emphasis on deliverables and
greater focus on the actual experience being designed
— Josh Seiden & Jeff Gothelf
@ClaireMurray

3. Agile UX vs Lean
UX

5. The Agile
ManifestoIndividuals and interactions over Processes and
tools
Working software over Comprehensive
documentation
Customer collaboration over Contract negotiation
Responding to change over Following a plan
That is, while there is value in the items on the right,

6. Lean Startup

7. Lean Startup
Principles• Entrepreneurs are everywhere
• Entrepreneurship is management
• Validated learning
• Build – Measure – Learn
• Innovation Accounting

8. MVP

9. Validated Learning
Everything is an experiment

10. Validated Learning
@LeanUX

11. What did we learn? Pivot or
Persevere

12. Premise – New reality
• Value was placed on the deliverable
• Designers are given requirements and are
expected to produce deliverables
• Lean UX reframes the way we do our work
• The ultimate goal is not to produce a deliverable
but to change something in the world
• So we can’t do the “figure it all out ahead of
time” process that we’ve typically done
Why Lean UX?

13. Principles of Lean UX
• Design with whole teams (small, dedicated, co-
located)
• Get out of the building
• Externalize your ideas early and often
• Shared understanding
• Building and validating hypotheses
• Manage towards outcomes
• Remove waste
• Small batch size
• Problem-focused teams

14. DEV
The Role of UX Changes
UX DEV
UX
Project Time
WorkEffort
Lean UX
Waterfall UX
WorkEffort

15. Lean UX
A fool with a tool is still a fool, he is!

16. Wayne Neale, Ph.D.
wayne@kydak.com
480-522-8848