Glassdoor Webinar with Recruiting Blogs on 12/1/15

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3 Hiring Hacks to Up Your
2016 Recruiting Game

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Webinar Tips for Attendees
• You can connect to audio using your
computer’s microphone and speakers.
• Or, you may select “Use Telephone”
after joining the Webinar.
• All lines will be muted to avoid
background noise.
• You can ask questions at any time by
typing them into the Questions Pane.

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#GDChat

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Featured Speaker
Mallory Brown
Associate Marketing Manager
Glassdoor
Twitter: @MalloryPorterB

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Agenda
• Analyze data and
establish benchmarks
• Adopt a marketer first-
mentality
• Optimize candidate
experience

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1. Analyze Data and Establish Benchmarks

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1. Analyze: Compare Your Plan Vs. Actual
• Did you hit major hiring
goals? Quarterly and
annually?
• What story does the data tell?
• What proof points will show
whether changes are working
as we move into 2016?

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• Tap into trends in traffic and ratings
• What devices are your candidates
using?
• How long do they stay?
• Where are they dropping off?
• What is your competition doing?
1. Analyze: Leverage Data

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1. Establish 2016 Benchmarks
“Measure what matters based on your company culture and processes.”
- Jennifer Jones Newbill, Dell
• Career site traffic and
engagement
• Brand awareness
• Time to hire
• Quality of candidates
(app to hire ratio can be
useful here)
• Source of hire
• Cost per hire
• # of interview touches
• candidate experience
feedback
• Referrals

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2. Adopt a Marketer-First Mentality

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2. Adopt a Marketer-First Mentality: SEO
• Use words
people search
for
• Be specific about
skills
• Use and
carefully title
images

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2. Adopt a Marketer-First Mentality:
Define Your Audience
• Define your diversity
efforts
• Target candidate
demographics
• Tap into the mindset
of current employees
• Tailor to your
audience

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• Encourage employees to
wear company gear and
interact on social
• Involve employees in the
hiring process
2. Adopt a Marketer-First Mentality:
Employee Brand Ambassadors

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Referral candidates are
5X more likely to get hired
than other candidates
Employee referrals
are the #1 SOURCE
for quality new hires
Source: Staffing.org
Source: ERE
2. Adopt a Marketer-First Mentality

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Encourage
Communicate the Importance
Incentive
Train
Make It Easy
1
2
3
4
5
2. Adopt a Marketer-First Mentality:
Employee Brand Ambassadors

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2. Adopt a Marketer-First Mentality:
Employee Brand Ambassadors

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• Encourage viral photos and
videos in all departments
• Show the real “you” on a
career blog or through social
posts
• Let employees be who they
are
2. Adopt a Marketer-First Mentality:
Employee Brand Ambassadors

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3. Optimize Candidate Experience

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3. Optimize Candidate Experience
• Career page
• Application process
• Interview process
• Follow up process
• Social presence

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3. Optimize Candidate Experience:
Treat Candidates Like Customers
• Get the inside scoop
from new hires
• Learn from and
respond to feedback
• Provide a human
touch

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3. Optimize Candidate Experience
Transparency
96% of job seekers say
that it’s important to work
for a company that embraces
transparency
Glassdoor Survey (October, 2014)

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Questions?