Learn how to create a stellar candidate experience from shoulder tap to first day.
Edward Dias, Director of Recruitment Intelligence and Innovation at L'Oreal
David Pumpelly, Director of Talent Solutions at Avature
Lisa Holden, Employer Communications Manager at Glassdoor
9. Business & Brand Impact
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10. What Is an Employer Brand?
Your Reputation
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11. What Is an Employer Brand?
Your Culture
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CEOs and HR leaders now recognize that culture
drives people’s behavior, innovation, and customer
service, and 82% of leaders believe company
culture gives them a competitive advantage.
(source: Deloitte 2015 Human Capital Trends)
12. What Is an Employer Brand?
Your Mission & Values
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Mission & values should:
•  Instill purpose
•  Inform behavior
•  Motivate through tough times
13. What Is an Employer Brand?
Your People
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Engage Brand
Ambassadors:
“When employees share
content, it receives higher
amplification rate than brand-
shared content“
15. Attract & Engage
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Answers to ‘Why’ People Stay Here
Financial Information
Answers to ‘Why’ People Want to Work Here
Employee Testimonials
Product / Services Information
Values 41.80%
36.60%
34.90%
30.80%
22.00%
23.70%
Source: TalentBoard 2015
What Candidates want to see on your Career Site:
16. Everyone Is Always Looking
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17. Passive & Active Candidates - Channels
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ActivePassive
•  Social media
•  SEO
•  Referral campaigns
•  Sourcing
•  Job search engine
•  Job boards
•  Google search
•  Glassdoor
•  LinkedIn
•  Talking to friends
20. Candidates as Customers
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of active job seekers are likely to apply to a
job if the employer actively manages its
employer brand (e.g. responds to reviews,
updates their profile, shares updates on the
culture and work environment).
69%
Source: Glassdoor U.S. Site Survey, January 2016
25. Giving Candidates a Smooth Experience
Make your company an attractive place to work. Candidates want:
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Applying to jobs quick and easy - applying through mobile.
Consistency in employer brand across your recruiting channels – via
live recruiters, careers page, job boards, social recruitment
channels, etc.
A fantastic apply experience - one-click apply through social profiles
36. First Day & Beyond
33% of new hires
actively start looking
for a new job
A poor onboarding
process can lead to:
66% of organizations
claimed a higher rate of
successful integration of
new hires into company
culture
54% of organizations
saw significant gains in
employee engagement
With a well
structured onboarding:
90% of new hires
decide whether to
stay at a company
-  For millennials, the %
is even higher
66% of new hires
stay longer than 3 years
37. First Day & Beyond
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A welcome
email
from the hiring
manager
Prescheduled
training and
orientation
meetings
Meet the team and
learn people's
faces before their
first day
Information on what
to wear, how to get
to work, where to
buy lunch
An invitation to
lunch with their
team
Learn about
company values,
Goals and
objectives
39. Key Takeaways
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4
2
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Understand global brand differences
Customize the application process
Tell your story
Take a long term view on talent