Toronto Best Places to Work Roadshow | Earl's Kitchen + Bar
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Mo Jessa, president of Earls Kitchen + Bar, outlines challenges of declining employee engagement and guest counts. To address this, Earls implemented a 3-pronged approach involving marketing, products, and people. Specifically, Earls operationalized its culture, mobilized leadership, frequently measured engagement, promoted its employer brand, and sourced hospitality leaders. This led to increased retention, alignment with culture and strategies, and reduced hiring and legal costs. Earls continues its growth strategy across North America.
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Toronto Best Places to Work Roadshow | Earl's Kitchen + Bar
- 1. Mo Jessa President Earls Kitchen + Bar Mobilizing Leadership + Engagement
- 3. 3 About Us • Family-run business • Launched by father and son, Leroy Earl “Bus” Fuller and Stanley Earl Fuller • One of North America’s most successful independent restaurant groups
- 4. Low Engagement The Challenge: Engagement Continued to Decline 0 10 20 30 40 50 60 70 80 90 2008 2009 2010 2011 2012 2013 2014 2015 Engagement 0 500 1000 1500 2000 2500 3000 3500 4000 4500 2008 2009 2010 2011 2012 2013 2014 2015 Participation
- 5. #TalentConnect 15,000 16,000 17,000 18,000 19,000 20,000 21,000 22,000 P1 P3 P5 P7 P9 P11 P13 P2 P4 P6 P8 P10 P12 P1 P3 P5 P7 P9 P11 P13 P2 P4 P6 P8 P10 P12 P1 P3 P5 P7 P9 P11 P13 Average Guest Count Per Corporate Store FY2012 FY2013 FY2014 FY2015 FY2016 The Challenge: Guest Count Declines
- 6. The 3-Prong Approach MarketingProducts PeopleThe Earls Experience
- 7. How We Did It 1 2 3 4 5 Operationalize the Earls Experience Mobilize Our Leadership Commitments Measure Engagement Frequently Promote Employer Brand Source Hospitality Leaders
- 8. 1 Operationalize The Earls Experience Tabletop DisplayCreative Posters Intranet
- 9. Creative Video Series 2 Mobilize The Leadership Experience
- 10. Measure Engagement Frequently 3 Measure Engagement Frequently
- 12. #TalentConnect We believe in People living large purposeful lives filled with fun
- 14. 5 Source Hospitality Leaders
- 15. The Results Reduced hiring costs by $1M Reduced legal costs by 90% Achieved 85% satisfaction with training + development programs Achieved +20K of social media advocacy from partners Increased retention from 28% to 43% Achieved 87% alignment towards our culture & strategies
- 16. Our Recommendations Align your company on its mission, vision and values Invest in leadership development at all levels of your company Be clear about accountabilities and responsibilities. Measure people against them. Lead with Employee Advocacy vs. Employee Branding
- 17. Where Are We Going?
- 18. Improving Financial Performance ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ Edmonton BC Calgary Regina Winnipeg Toronto Bellevue Denver Boston DC Miami Chicago The Earls Family… Whitehorse Fort MacGrand Prairie Medicine Hat Lethbridge Red Deer Banff Saskatoon ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ ✪ And we are growing… ✪ Orlando Dallas ✪ Jersey✪ Vegas!✪ Burlington✪ GTA ✪ Vancouver ✪ ✪ ✪ Houston ✪ Aventura✪ Philly ✪ Growing to 77stores!
- 19. Guest Count Forecast 15,000 16,000 17,000 18,000 19,000 20,000 21,000 22,000 23,000 P1 P3 P5 P7 P9 P11 P13 P2 P4 P6 P8 P10 P12 P1 P3 P5 P7 P9 P11 P13 P2 P4 P6 P8 P10 P12 P1 P3 P5 P7 P9 P11 P13 FY2012 FY2013 FY2014 FY2015 FY2016(P) Average Guest Count Per Corporate Store
- 20. Summary 1 2 3 4 5 Operationalize the Earls Experience Mobilize Our Leadership Commitments Measure Engagement Frequently Source Hospitality Leaders Promote Employer Brand
- 22. The Earls Experience Earls Kitchen + Bar