Your brand speaks for your company and its products and/or services. In today’s online-focused world, it is important that your brand has a definitive, consistent, and responsive presence. Whether you are looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We will cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy. This one-day workshop will help you teach participants: - Define terms related to social media branding - Create a strategy for your social media brand - Describe various social media platforms and identify what platforms fit your brand - Communicate effectively over social media - Deal with negative feedback and criticism - Create a social media playbook to guide brand ambassadors - Evaluate your brand strength and revise your strategy We also bring this training in-company - Tele +1246 271 7438

1. How to Create Your Social Media Kit in PowerPoint

2. The Key Components of Your Social Media Kit
• Name your business and the social media service(s) you offer
• Training
• Content Management
• Social Media Marketing
• Social Media Reporting and Analytics
• Contact information
• Show your website/blog
• Key social media pages
• Tele, email
• Remember not to be too wordy
https://www.rebelmouse.com/globalexpertsystems/

3. Remember to Use Icons & Logos to Tell Your Story

4. Clients want to hear your success stories
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Client 1 Client 2 Client 3 Client 4
Social Media Follower – 000’s
Facebook Klout Linkedin

5. Not everyone is Rihanna – be specific to your
industry
• All your clients cannot manage four billion
views on YouTube like Rihanna
• There is enough social media business for
everyone
• Choose your clients based on their needs
and your company’s capability
• Do not oversell – lots of major corporations
have already pulled back on their social
media marketing
BTW we use and love Hootsuite

6. Share Your Client List With Pride

7. TRAINER MEDIA KIT
Ian W. Walcott – Skinner : www.globalexpertsystems.org
SOCIALMEDIAKLOUT
Trainer | Writer | Social Media Content Manager | Cultural Activist | Lecturer
Klout Score
55-60
/GlobalExpertSystems/
Manages 17000 active
business client members
/global.expert.systems
Content was viewed
4332 times in 2013
Academic
Presence
Partial client list for Sales & Social Media Training, Coaching, Content Management:
Ansa Mcal, CIBC First Caribbean, Atlantis Submarine, LIME, BLP, SFA Communications, BIMAP, ORBIT Solutions, Guardian Life
University of the West Indies, Consolidated Finance, Cooling Solutions Inc.
N.B. Some clients are confidential
Contact us:
+ 1 246 271 7438
+ 1 868 689 3738
info@globalexpertsystems.org
@Glob_Expert_Sys

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