Painting a Vision for Your Product

•

7 likes•5,750 views

Product without vision is dead. A lot has been said about the importance of vision setting, but not much has been shared about how to actually do it. Atlassian has been through several vision setting projects for individual products as well as for the whole company. Throughout these experiences, we've learned a lot about how to practically do this. This talk will share a highlights reel containing the top tips you can take back to your product teams and use for your next vision setting project.

Technology

SHERIF MANSOUR • PRODUCT GUY • @SHERIFMANSOUR
Painting a vision for
your product

Confluence 
Confluence Questions  
Team Calendars
Cross-product
Atlassian Platform

33
Team formation
Goal setting
Research
Problem definition
Concept exploration  
and narrowing
Vision production
Vision communication

44
Team formation
Goal setting
Research
Problem definition
Concept exploration  
and narrowing
Vision production
Vision communication
gv.com/sprint

66
Team formation
Goal setting
Research
Problem definition
Concept exploration  
and narrowing
Vision production
Vision communication
Ask a questionTIP 
#1

What are you trying to answer?
Within a timeframe
whatmight…?
#1 Ask a question
1Y 3Y 10Y
Realistic
Don’t bother

What might a unified Atlassian
product offering look like by
2018?
“
How might customers connect
with each other by 2020?
#1 Ask a question > Examples

#1 Ask a question › Benefits
Focus team
Inform testing (playback)
Deﬁne success

1010
Team formation
Goal setting
Research
Problem definition
Concept exploration  
and narrowing
Vision production
Vision communication
Definition of doneTIP 
#2

Deﬁne when the project is done.
Deﬁne when a concept is “good
enough”.
#2 Definition of done

51% aligned….
“
…directionally correct… received stakeholder approval
#2 Definition of done › Examples

What are we doing?
Why are we doing it?
How do we measure success?
Possible solutions
What we already know?
What we need to answer?

Our “wall of stress”. Vision  
video done deﬁnition:
* Story
* Content
* Visuals
* Animation

Story
Content
Visuals
Animation
Each act
and scene

#2 Definition of done › Why
Shared understanding  
(e.g. What’s the role of validation in vision projects?)
Level discussions appropriately
Know when to move on

1919
Team formation
Goal setting
Research
Problem definition
Concept exploration  
and narrowing
Vision production
Vision communication
Over-communicate
TIP 
#3

Communication of a vision
doesn’t mean it’s understood.
#3 Over-communicate

What  
I think
What I can put  
into words
What I say  
to people
#3 Over-communicate
What people actually understand
Source:Arcfly

#3 Over-communicate › How
Start with a communication plan
Brainstorm tactics  
(e.g blogging, video, emails, focus groups, “visual tours”, surveys…)
Tie back to measure of success 
What take-aways do you want people to have?
Talk to people

Test communication activities to
see if they’re successful.
#3 Over-communicate

#1 Ask a question 
What by when?
#2 Definition of done
When is the project done? When is a concept done?
#3 Over-communicate
Communication plan, tactics and measure of success
THANKS!
@SHERIFMANSOUR
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You’d never knowingly ship something to your customers that didn’t deliver value, would you? Would you still stand your ground if you were under pressure to get a team of developers working on something? You probably know that one of Atlassian’s most well-known values is “Don’t f*** the customer”, so learn what happened when a lean product team decided to tear up the roadmap because they were brave enough to admit they didn’t understand their customers well enough. Join Janel Blattler, as she shares how her team used research to unveil a new plan in just a few weeks. You’ll be able to practice some techniques and walk away with a bucket load of inspiration. Come along if you’d like to run research, but worry that you don’t have enough time or lack the skills to do so – you don’t need to be a researcher on your team. This session is for you if you’re looking for ways to drive customer empathy closer in the team, or you’d like to up your game and discover some new techniques for delivering lean research with actionable insights.

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Atlassian

When it comes to designing apps and new features, we just can't get enough of metrics. In an age where we can collect data from almost anything, how can we cut through the noise and focus on the right metrics to measure the success and failures of the apps that we’re building? Join Atlassian Product Manager Josephine Lee as she delves through what exactly makes a good metric. Throughout the talk, we’ll walk through real Atlassian examples of good and bad metrics. By exploring a framework for measurement, we’ll cover detailed features that showcase how best to measure and choose the right set of success, supportive, and counter metrics. You'll walk away with tips and learnings from Atlassian’s approach to measuring success, and learn how to use data and metrics to inspire action in your apps.

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Atlassian

Color-blind people are using your apps. 1 in 12 men is color blind. And for women, this is 1 in 200. Building apps that work well for color blind people is not difficult. Some simple techniques help us with the design of our interface. And some tools help us see what color blind people see. In this talk, Maarten Arts of Avisi will look at common varieties of color blindness. We will look at apps through the eyes of a color-blind person. And we will discover what color-blind people struggle with. Regardless of whether you're a designer or developer, this talk will equip you with the skills and the tools you need to make sure that your app works for color-blind people.

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The words we choose have the power to include or alienate our users. The reality is that for many, English is spoken as a second language. And unless you're going to localize your product for those major non-English speaking markets, you'll need to thoughtfully create content that is accessible to a larger audience. But how do we create products that maintain a sense of personality without isolating a wide audience of non-native speakers? Join Atlassian Content Designer, Roana Bilia, as she walks you through why thoughtful, inclusive content, is key to creating well-designed user experiences. You'll walk away with foundational principles for good UX copy when optimizing your product UI, a few quick wins that you as creators and developers can incorporate into your next products, as well as a set of mistakes to avoid that companies—including Atlassian—have made, which prioritized native speakers but isolated non-native speakers.

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Atlassian

We hear it all the time, and we get it. Diversity and inclusion are important! But isn't it an HR problem? HR may be able to help with diversity but inclusion or creating an inclusive environment is everyone's responsibility. So how do we create an inclusive environment that celebrates diversity and engages and supports everyone? Isabel Nyo will be sharing best practices and lessons she has learned along the way. She will also be sharing her experience as a minority, a female technical leader, in the technology industry.

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In September 2018, K15t took its mission to go self-managed to the next-level when the entire company worked together to decide on the Next Big Thing™ to build for Atlassian users and present it at Summit in Las Vegas. In this session, Anshuman Dash, an intern turned software engineer, turned product manager, shares his journey of professional self-discovery. In under five months, he joins a freshly assembled, self-managed team in building a new Atlassian Marketplace app. Dash will give a quick intro to what it means for a team to be self-managed. Then, he'll share his observations and experiences on the team, as well as the best-practices, patterns, and processes K15t has discovered along the way. Whether you are a new team with a kick-ass product idea or a big company figuring out ways to scale, this talk will provide you with practical tips and ideas your team can try out!

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Atlassian

Designing for the enterprise comes with a unique set of challenges; ensuring readability and accessibility at scale, meeting the needs of multi-layered organizations, and building a trust when your software - used by dozens of thousands of employees - is considered mission-critical. At Atlassian, we've spent countless hours digging deep into our enterprise customer's needs and we've gathered a vast repository of insights. In this talk, Pawel Wodkowski, a senior designer on Jira Server, will share all that we've learned from our research (while not being shy about busting some of those wild admin myths!). You'll get a crash course in what it means to design for scale the Atlassian way.

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MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

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