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Lean Scaling: 
From Lean Startup to Lean Enterprise 
ITAMAR GOLDMINZ • DIR, PRODUCT OPERATIONS • OPOWER • @GITAMAR • ORGHACKING.COM
INTRO 
Hi, I’m Itamar! 
Is transforming the way utilities relate to their customers. By 
combining data management, insightful analytics, and 
behavioral science, we position utilities as trusted energy 
advisors to the customers they serve. 
I architect human systems for a living. For more than a 
decade, I’ve been working with some amazing 
organizations, helping them grow, scale and mature. 
I blog at: http://www.orghacking.com
Agenda 
START WITH WHY 
SCALING DECISION MAKING 
SCALING KNOWLEDGE MGMT 
SCALING PROJECT MGMT 
SCALING PLANNING 
SCALING COLLABORATION
One obvious yet under-appreciated law of 
business physics is: 
The larger the company becomes, the more 
opportunities emerge to screw it up 
” 
BEN HOROWITZ , A16Z 
“
START WITH WHY 
Most people think scaling means: But it actually means:
Agenda 
START WITH WHY 
SCALING DECISION MAKING 
SCALING KNOWLEDGE MGMT 
SCALING PROJECT MGMT 
SCALING PLANNING 
SCALING COLLABORATION
SCALING DECISION MAKING 
Challenges Scaling Decision Making 
Image source: tlnt.com
SCALING DECISION MAKING 
Solution: Cross Functional Core Team 
• Stable, long-lasting, cross-functional teams that have full decision-making 
authority within a given domain (product/solution line) 
• Led by Product Management. Ops, Mkting, Eng represented 
• Members have a dual role 
• Operating rhythm and accountability
SCALING DECISION MAKING 
Nuts & Bolts
SCALING DECISION MAKING 
Nuts & Bolts
Agenda 
START WITH WHY 
SCALING DECISION MAKING 
SCALING KNOWLEDGE MGMT 
SCALING PROJECT MGMT 
SCALING PLANNING 
SCALING COLLABORATION
SCALING KNOWLEDGE MGMT 
Challenges Scaling Knowledge Management 
• Single source of truth?! 
• Typical out-of-the-box solutions are a mess 
?
SCALING KNOWLEDGE MGMT 
Solution: Curation 
• Treat your Wiki like a National Park 
• Implementation: 
• Content workflows 
• Page owners/editors 
• Don’t duplicate. Integrate!
SCALING KNOWLEDGE MGMT 
Nuts & Bolts
SCALING KNOWLEDGE MGMT 
Nuts & Bolts
SCALING KNOWLEDGE MGMT 
Nuts & Bolts
More on “Scaling Knowledge Management”: 
http://bit.ly/ 
rglassman!
Agenda 
START WITH WHY 
SCALING DECISION MAKING 
SCALING KNOWLEDGE MGMT 
SCALING PROJECT MGMT 
SCALING PLANNING 
SCALING COLLABORATION
SCALING PROJECT MGMT 
Challenges Scaling Project Management 
• TANSTAAFF 
• Managing your team’s scope is only your second 
biggest problem
SCALING PROJECT MGMT 
Solution: Risks as First Class Citizens 
• They are NOT just metadata connecting different pieces of scope 
• They need their own objects 
• They need their own workflow
SCALING PROJECT MGMT 
Nuts & Bolts
Agenda 
START WITH WHY 
SCALING DECISION MAKING 
SCALING KNOWLEDGE MGMT 
SCALING PROJECT MGMT 
SCALING PLANNING 
SCALING COLLABORATION
SCALING PLANNING 
Challenges Scaling Planning 
• Large product portfolio 
• 2-level requirements hierarchy just doesn’t cut it
SCALING PLANNING 
Solution: Expand Requirements Domain Model
SCALING PLANNING 
Solution: Expand Requirements Domain Model
SCALING PLANNING 
Solution: Expand Requirements Domain Model 
Decomposition
SCALING PLANNING 
Solution: Expand Requirements Domain Model 
Work state leader 
Image source: dev2ops.org
SCALING PLANNING 
Nuts & Bolts
Agenda 
START WITH WHY 
SCALING DECISION MAKING 
SCALING KNOWLEDGE MGMT 
SCALING PROJECT MGMT 
SCALING PLANNING 
SCALING COLLABORATION
SCALING COLLABORATION 
Challenges Scaling Collaboration 
• Meetings don’t scale well!
SCALING COLLABORATION 
Solution: 
4. No multi-tasking … no device usage unless necessary for 
meeting 
5. If you’re not getting anything out of the meeting, leave 
9. Don’t feel bad about calling people out on any of the above; it’s 
the right thing to do.
SCALING COLLABORATION 
Solution: 
• Roadmapping: Science-fair + Deep dives 
• Keep it at the proper resolution 
Image source: dailymail.co.uk
SCALING COLLABORATION 
Nuts & Bolts
SCALING COLLABORATION 
Nuts & Bolts
WRAP UP 
Most people think scaling means: But it actually means:
WRAP UP
Thank you! 
ITAMAR GOLMDINZ • DIR, PRODUCT OPERATIONS • OPOWER • @GITAMAR • ORGHACKING.COM

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Lean Scaling From Startup to Enterprise

  • 2. Lean Scaling: From Lean Startup to Lean Enterprise ITAMAR GOLDMINZ • DIR, PRODUCT OPERATIONS • OPOWER • @GITAMAR • ORGHACKING.COM
  • 3. INTRO Hi, I’m Itamar! Is transforming the way utilities relate to their customers. By combining data management, insightful analytics, and behavioral science, we position utilities as trusted energy advisors to the customers they serve. I architect human systems for a living. For more than a decade, I’ve been working with some amazing organizations, helping them grow, scale and mature. I blog at: http://www.orghacking.com
  • 4. Agenda START WITH WHY SCALING DECISION MAKING SCALING KNOWLEDGE MGMT SCALING PROJECT MGMT SCALING PLANNING SCALING COLLABORATION
  • 5. One obvious yet under-appreciated law of business physics is: The larger the company becomes, the more opportunities emerge to screw it up ” BEN HOROWITZ , A16Z “
  • 6. START WITH WHY Most people think scaling means: But it actually means:
  • 7. Agenda START WITH WHY SCALING DECISION MAKING SCALING KNOWLEDGE MGMT SCALING PROJECT MGMT SCALING PLANNING SCALING COLLABORATION
  • 8. SCALING DECISION MAKING Challenges Scaling Decision Making Image source: tlnt.com
  • 9. SCALING DECISION MAKING Solution: Cross Functional Core Team • Stable, long-lasting, cross-functional teams that have full decision-making authority within a given domain (product/solution line) • Led by Product Management. Ops, Mkting, Eng represented • Members have a dual role • Operating rhythm and accountability
  • 10. SCALING DECISION MAKING Nuts & Bolts
  • 11. SCALING DECISION MAKING Nuts & Bolts
  • 12. Agenda START WITH WHY SCALING DECISION MAKING SCALING KNOWLEDGE MGMT SCALING PROJECT MGMT SCALING PLANNING SCALING COLLABORATION
  • 13. SCALING KNOWLEDGE MGMT Challenges Scaling Knowledge Management • Single source of truth?! • Typical out-of-the-box solutions are a mess ?
  • 14. SCALING KNOWLEDGE MGMT Solution: Curation • Treat your Wiki like a National Park • Implementation: • Content workflows • Page owners/editors • Don’t duplicate. Integrate!
  • 15. SCALING KNOWLEDGE MGMT Nuts & Bolts
  • 16. SCALING KNOWLEDGE MGMT Nuts & Bolts
  • 17. SCALING KNOWLEDGE MGMT Nuts & Bolts
  • 18. More on “Scaling Knowledge Management”: http://bit.ly/ rglassman!
  • 19. Agenda START WITH WHY SCALING DECISION MAKING SCALING KNOWLEDGE MGMT SCALING PROJECT MGMT SCALING PLANNING SCALING COLLABORATION
  • 20. SCALING PROJECT MGMT Challenges Scaling Project Management • TANSTAAFF • Managing your team’s scope is only your second biggest problem
  • 21. SCALING PROJECT MGMT Solution: Risks as First Class Citizens • They are NOT just metadata connecting different pieces of scope • They need their own objects • They need their own workflow
  • 22. SCALING PROJECT MGMT Nuts & Bolts
  • 23. Agenda START WITH WHY SCALING DECISION MAKING SCALING KNOWLEDGE MGMT SCALING PROJECT MGMT SCALING PLANNING SCALING COLLABORATION
  • 24. SCALING PLANNING Challenges Scaling Planning • Large product portfolio • 2-level requirements hierarchy just doesn’t cut it
  • 25. SCALING PLANNING Solution: Expand Requirements Domain Model
  • 26. SCALING PLANNING Solution: Expand Requirements Domain Model
  • 27. SCALING PLANNING Solution: Expand Requirements Domain Model Decomposition
  • 28. SCALING PLANNING Solution: Expand Requirements Domain Model Work state leader Image source: dev2ops.org
  • 30. Agenda START WITH WHY SCALING DECISION MAKING SCALING KNOWLEDGE MGMT SCALING PROJECT MGMT SCALING PLANNING SCALING COLLABORATION
  • 31. SCALING COLLABORATION Challenges Scaling Collaboration • Meetings don’t scale well!
  • 32. SCALING COLLABORATION Solution: 4. No multi-tasking … no device usage unless necessary for meeting 5. If you’re not getting anything out of the meeting, leave 9. Don’t feel bad about calling people out on any of the above; it’s the right thing to do.
  • 33. SCALING COLLABORATION Solution: • Roadmapping: Science-fair + Deep dives • Keep it at the proper resolution Image source: dailymail.co.uk
  • 36. WRAP UP Most people think scaling means: But it actually means:
  • 38. Thank you! ITAMAR GOLMDINZ • DIR, PRODUCT OPERATIONS • OPOWER • @GITAMAR • ORGHACKING.COM