The Internet of Things, or IoT, is a combination of physical devices embedded with electronics, software and other technology for data sharing. Some IoT devices interact with other devices, such as smartphones, while others connect directly to networks. IoT is poised to reinvent many industries, including retail, due to flexible and innovative applications. The IoT market is projected to reach $326 billion in retail revenue opportunity by 2018, according to SAP, so it’s time to take a hard look at the practical applications for your retail stores before you get left behind. How IoT Can Revolutionize Retail: IoT is already hard at work in the retail industry within merchandising, marketing and customer success. RFID sensors are relatively common and have a measurable impact, helping you keep a 99 percent accurate inventory, Smart shelves expand on this concept by letting you measure the results of retail execution through customer behavior, in addition to inventory management. Automated checkouts provide additional convenience to customers, and wearable devices let sales associates pull up important notifications and information. Beacons are another retail IoT technology getting a lot of attention. These small devices combine mobile data collection with hardware by interacting with nearby smartphones. When a customer comes near the beacon, it can send proximity-based information on products, brands, promotions and other helpful messages. Statistica reports beacon triggered sales at $4.1 billion, with rising projections. IoT brings benefits to many areas, from product promotion to customer loyalty. Beacons, and other proximity-based IoT tools, let you deliver highly targeted marketing messages to customers who are actively making purchasing decisions. Even customers don’t make a purchase provide valuable behavioral data for future marketing messages. With an integrated infrastructure, you can also create a seamless customer experience to help improve loyalty. Retail staff and management productivity also improves, thanks to less hands-on inventory management and merchandising. The enhanced retail execution of brands provides your company with actionable customer behavior and purchasing data. IoT makes many aspects of retail execution easier on both brands and retail stores. You spend less time wondering about inventory numbers, manually sending out promotional offers and coupons, and trying to bring your data together into a centralized location. IoT provides the integrated experience necessary for omni-channel retail while providing innovative options for retailers and brands looking for a competitive edge. Adoption is only going to increase with IoT, so now’s the time to get in on the ground floor.

1. IoTis
Reinventing
Retail

2. The Internet of Things (IoT)
is a combination of physical devices embedded
with electronics, software and other technology
for data sharing. Some IoT devices interact with
each other, while others connect directly to
networks.

3. The IoT market
is projected to reach
$326 billion in retail
revenue opportunity
by 2018*.
* According to SAP
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$
$

4. IoT Can
Revolutionize Retail
Through Technology

5. The use of IoT
within retail can
increase inventory
accuracy to 99%.

6. Smart shelves help measure
the results of retail execution
through customer behavior.
Automated checkouts and
wearable devices provide
additional convenience to
customers and pull up
important information for
sales teams.
$4 $25

7. Beacons are also
relevant, useful
technology.
These small devices
combine mobile data
collection with
hardware by
interacting with
nearby smartphones.

8. IoT and
Omnichannel
Retail Strategies

9. Full adoption of omnichannel can be a frustrating but IoT
helps you develop a full omnichannel presence
by decreasing the difficulty associated with integrating
your data and systems.

10.
Full adoption
of omnichannel can
be frustrating but IoT
helps you develop
the difficulty associated
with integrating your
data and systems.

11. IoT relies on greater access to smartphones and high-speed
mobile networks. As such, the prevalence of IoT increases
the number of opportunities to collect valuable data.
$4 $25 $1 $19

12. IoT’s Retail
Execution
Benefits

13. IoT brings benefits
to many areas, from
product promotion
to customer loyalty.
For example, you can
deliver highly targeted
marketing messages
to customers.
%

14. With an integrated infrastructure, you can also create
a seamless customer experience to help improve loyalty.

15. By taking advantage of IoT, you will spend less time
wondering about inventory numbers, manually
sending out promotional offers and coupons, and
trying to bring your data together into a centralized
location.

16. A Mobile Data Collection App For Retail Execution.
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