SlideShare a Scribd company logo
1 of 8
Download to read offline
4 WEEKS
TO BIGGER PROFITS
IN YOUR OPTICAL
DISPENSARY
An eBook by VisionWeb.com
Introduction
Creating a strong optical dispensary is a challenge that many practices face. There
are a wide range of skills and strategies involved in running a great dispensary - from
customer service to sales to inventory management. We hear from practices that say
they are always looking for ways to improve their dispensaries. That’s why we’ve
combined some of our greatest dispensary blog posts into a 4 week plan that will help
get your dispensary well on its way to raking in more money.
 
You’ll get our best advice on increasing sales, improving the patient experience,
combatting online retailers, and making the most of your optical business. Each week
you’ll also get a checklist to help you knock off the items you need to implement in order
to start bringing in bigger profits to your dispensary.
 
Let’s jump in!
Contents
Week 1: Increasing Sales
	 - Building an Attractive Frame Display
	- 6 Ideas for Switching Up Your Sales Strategy
	 - Keeping Up with Trends in Optical Dispensing
Week 2: Improving Patient Experience
	 - Understanding Why Your Patients Hate Buying New Frames
	 - Helping Your Patients Find the Perfect Frames
	 - Building Positive Relationships and Loyalty with Your Patients
Week 3: Beating Your Online Competition
	 - Why You’re Losing Customers to Online Retailers
	 - Put an End to Showrooming in Your Dispensary
	 - The Best Way to Fight Online Retailers
Week 4: Managing The Business Side
	 - 3 Ways Your Dispensary is Losing Money
	 - Tools You’ll Need for Smooth Sailing in Your Dispensary
	 - How to Calculate Two Important Benchmarks in Your Dispensary
Additional Resources
What Your Practice Will Learn In the Next 4 Weeks:
1
2
5
8
14
15
18
21
25
26
30
34
39
40
43
46
50
1Building an Attractive Frame
Display
6 Ideas for Switching Up Your
Sales Strategy
Keeping Up with Trends in
Optical Dispensing
Increasing Sales
It’s week one and time to get down to business. Hitting or surpassing your sales goals
helps your practice remain operational. So chances are if your dispensary sales are
suffering, your whole practice is suffering. Take this week to step back and focus on
what changes you can make in your optical shop that will keep you up-to-date with the
latest trends and help you meet those sales goals.
14 Weeks To Bigger Profits In Your Optical Dispensary
Week One
1Building an Attractive Frame
Display
6 Ideas for Switching Up Your
Sales Strategy
Keeping Up with Trends in
Optical Dispensing
Building an Attractive
Frame Display
Display merchandising is very important in attracting customers to your products, and
keeping your frame sales up. Effective frame displays engage your customers to make a
purchase and gives your practice some personality in décor! We know that not everyone
has an eye for design, and your practice might not have the budget to hire a professional
service to revamp your practice space. So today, we’ll give you some quick tips on visual
merchandising to boost your eyecare practice marketing. There are 3 big things to
consider when displaying your frames: organization, security, and overall appearance.
Organization
There are a couple of ways you can organize your frame selection. Common ways
include organizing by style, gender, age, and brands. A fun way to help your customers
pick out a style is by featuring a section of your display as “popular”, “trendy”, or “best-
selling”. Having an optician in your practice who has a love for fashion and enjoys
researching the latest trends will be a big help when selecting and organizing your
displays. A great resource to check out for frame fashion trends is the Eyecessorize
blog.
24 Weeks To Bigger Profits In Your Optical Dispensary
Week One
1Building an Attractive Frame
Display
6 Ideas for Switching Up Your
Sales Strategy
Keeping Up with Trends in
Optical Dispensing
Sunglasses can also be a featured item that you can organize in a way that draws
attention to the display. Most patients come in for eye glasses, but sunglasses aren’t
just side sales. Magic Design advises, “If you want to make a difference in your bottom
line sales of sunglasses, you must make a difference in the way you show your sunglass
merchandise.” For example, you could create a “sunglass boutique” area in one corner
of your dispensary. Find a unique way to make the “boutique” stand out by using
complementary floor treatment, or paint color on a wall to set a small area apart from the
rest of the dispensary.
Security
Name brand eyewear can get expensive and can be an easy target for shoplifters. When
displaying your eyewear, you also want to organize it in a way that prevents shoplifting.
Locked display cases look uninviting and might take your staff too much time locking
and unlocking the case whenever a patient wants to try something on. An alternative
is to simply put expensive eyewear closer to the front desk where your receptionist is
always stationed and can keep an eye on patients browsing through your inventory.
Additional security in your practice can be achieved by implementing security cameras.
Make sure that your cameras are placed in areas where visitors can’t easily hide their
face, like at the exit. A smart thief is going to have knowledge of the security set up in
your practice, and will be looking for ways to keep their face away from the camera.
Don’t make it easy!
34 Weeks To Bigger Profits In Your Optical Dispensary
Week One
1Building an Attractive Frame
Display
6 Ideas for Switching Up Your
Sales Strategy
Keeping Up with Trends in
Optical Dispensing
Overall Dispensary Appearance
While it is important to maintain appearance throughout your whole practice, it is
especially important in your dispensary. Your dispensary is where important sales
happen; it should be clean, professional, and designed to make customers want to
spend time in it. Take a step back and walk into your practice, or dispensary, as if you are
a first time patient. What do you see?
 
Is the entrance to your practice welcoming? Are the windows and mirrors clean? When
was the last time you repainted the walls? These are some of the things that can easily
go unnoticed on a day to day basis, but if ignored for too long can become noticeable
for patients. What’s the lighting like in your dispensary? A well-lit area is important for
displaying and trying on new frames!
 
Every office should have a toolbox with some basic tools to do general repairs. You
should also have a supply room stocked with a vacuum, broom, dustpan, sponge, rags,
and glass cleaner. Even if your office has a cleaning service, things do happen between
visits. Remember that you never get a second chance at a first impression.
44 Weeks To Bigger Profits In Your Optical Dispensary
4 Weeks to Bigger Profits in Your Dispensary

More Related Content

Recently uploaded

Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in LahoreBest Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
Deny Daniel
 
Call Girl in Bangalore 9632137771 {LowPrice} ❤️ (Navya) Bangalore Call Girls ...
Call Girl in Bangalore 9632137771 {LowPrice} ❤️ (Navya) Bangalore Call Girls ...Call Girl in Bangalore 9632137771 {LowPrice} ❤️ (Navya) Bangalore Call Girls ...
Call Girl in Bangalore 9632137771 {LowPrice} ❤️ (Navya) Bangalore Call Girls ...
mahaiklolahd
 
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetdehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
raisen Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
raisen Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetraisen Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
raisen Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
VIP Call Girls Noida Sia 9711199171 High Class Call Girl Near Me
VIP Call Girls Noida Sia 9711199171 High Class Call Girl Near MeVIP Call Girls Noida Sia 9711199171 High Class Call Girl Near Me
VIP Call Girls Noida Sia 9711199171 High Class Call Girl Near Me
mriyagarg453
 
Thoothukudi Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Thoothukudi Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetThoothukudi Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Thoothukudi Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
nagpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
nagpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetnagpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
nagpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
Patna Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Patna Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetPatna Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Patna Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
Nanded Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Nanded Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetNanded Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Nanded Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetSambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
bhopal Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
bhopal Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetbhopal Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
bhopal Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetdhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetTirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near MeRussian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
mriyagarg453
 
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetBareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 

Recently uploaded (20)

Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in LahoreBest Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
 
Call Girl in Bangalore 9632137771 {LowPrice} ❤️ (Navya) Bangalore Call Girls ...
Call Girl in Bangalore 9632137771 {LowPrice} ❤️ (Navya) Bangalore Call Girls ...Call Girl in Bangalore 9632137771 {LowPrice} ❤️ (Navya) Bangalore Call Girls ...
Call Girl in Bangalore 9632137771 {LowPrice} ❤️ (Navya) Bangalore Call Girls ...
 
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetdehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
raisen Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
raisen Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetraisen Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
raisen Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Dehradun Call Girls 8854095900 Call Girl in Dehradun Uttrakhand
Dehradun Call Girls 8854095900 Call Girl in Dehradun  UttrakhandDehradun Call Girls 8854095900 Call Girl in Dehradun  Uttrakhand
Dehradun Call Girls 8854095900 Call Girl in Dehradun Uttrakhand
 
VIP Call Girls Noida Sia 9711199171 High Class Call Girl Near Me
VIP Call Girls Noida Sia 9711199171 High Class Call Girl Near MeVIP Call Girls Noida Sia 9711199171 High Class Call Girl Near Me
VIP Call Girls Noida Sia 9711199171 High Class Call Girl Near Me
 
Independent Call Girls Hyderabad 💋 9352988975 💋 Genuine WhatsApp Number for R...
Independent Call Girls Hyderabad 💋 9352988975 💋 Genuine WhatsApp Number for R...Independent Call Girls Hyderabad 💋 9352988975 💋 Genuine WhatsApp Number for R...
Independent Call Girls Hyderabad 💋 9352988975 💋 Genuine WhatsApp Number for R...
 
Escorts Service Ahmedabad🌹6367187148 🌹 No Need For Advance Payments
Escorts Service Ahmedabad🌹6367187148 🌹 No Need For Advance PaymentsEscorts Service Ahmedabad🌹6367187148 🌹 No Need For Advance Payments
Escorts Service Ahmedabad🌹6367187148 🌹 No Need For Advance Payments
 
Call Now ☎ 9999965857 !! Call Girls in Hauz Khas Escort Service Delhi N.C.R.
Call Now ☎ 9999965857 !! Call Girls in Hauz Khas Escort Service Delhi N.C.R.Call Now ☎ 9999965857 !! Call Girls in Hauz Khas Escort Service Delhi N.C.R.
Call Now ☎ 9999965857 !! Call Girls in Hauz Khas Escort Service Delhi N.C.R.
 
Thoothukudi Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Thoothukudi Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetThoothukudi Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Thoothukudi Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
nagpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
nagpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetnagpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
nagpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Patna Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Patna Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetPatna Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Patna Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Nanded Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Nanded Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetNanded Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Nanded Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetSambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
bhopal Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
bhopal Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetbhopal Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
bhopal Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Kochi call girls Mallu escort girls available 7877702510
Kochi call girls Mallu escort girls available 7877702510Kochi call girls Mallu escort girls available 7877702510
Kochi call girls Mallu escort girls available 7877702510
 
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetdhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetTirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near MeRussian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
 
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetBareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

4 Weeks to Bigger Profits in Your Dispensary

  • 1. 4 WEEKS TO BIGGER PROFITS IN YOUR OPTICAL DISPENSARY An eBook by VisionWeb.com
  • 2. Introduction Creating a strong optical dispensary is a challenge that many practices face. There are a wide range of skills and strategies involved in running a great dispensary - from customer service to sales to inventory management. We hear from practices that say they are always looking for ways to improve their dispensaries. That’s why we’ve combined some of our greatest dispensary blog posts into a 4 week plan that will help get your dispensary well on its way to raking in more money.   You’ll get our best advice on increasing sales, improving the patient experience, combatting online retailers, and making the most of your optical business. Each week you’ll also get a checklist to help you knock off the items you need to implement in order to start bringing in bigger profits to your dispensary.   Let’s jump in!
  • 3. Contents Week 1: Increasing Sales - Building an Attractive Frame Display - 6 Ideas for Switching Up Your Sales Strategy - Keeping Up with Trends in Optical Dispensing Week 2: Improving Patient Experience - Understanding Why Your Patients Hate Buying New Frames - Helping Your Patients Find the Perfect Frames - Building Positive Relationships and Loyalty with Your Patients Week 3: Beating Your Online Competition - Why You’re Losing Customers to Online Retailers - Put an End to Showrooming in Your Dispensary - The Best Way to Fight Online Retailers Week 4: Managing The Business Side - 3 Ways Your Dispensary is Losing Money - Tools You’ll Need for Smooth Sailing in Your Dispensary - How to Calculate Two Important Benchmarks in Your Dispensary Additional Resources What Your Practice Will Learn In the Next 4 Weeks: 1 2 5 8 14 15 18 21 25 26 30 34 39 40 43 46 50
  • 4. 1Building an Attractive Frame Display 6 Ideas for Switching Up Your Sales Strategy Keeping Up with Trends in Optical Dispensing Increasing Sales It’s week one and time to get down to business. Hitting or surpassing your sales goals helps your practice remain operational. So chances are if your dispensary sales are suffering, your whole practice is suffering. Take this week to step back and focus on what changes you can make in your optical shop that will keep you up-to-date with the latest trends and help you meet those sales goals. 14 Weeks To Bigger Profits In Your Optical Dispensary
  • 5. Week One 1Building an Attractive Frame Display 6 Ideas for Switching Up Your Sales Strategy Keeping Up with Trends in Optical Dispensing Building an Attractive Frame Display Display merchandising is very important in attracting customers to your products, and keeping your frame sales up. Effective frame displays engage your customers to make a purchase and gives your practice some personality in décor! We know that not everyone has an eye for design, and your practice might not have the budget to hire a professional service to revamp your practice space. So today, we’ll give you some quick tips on visual merchandising to boost your eyecare practice marketing. There are 3 big things to consider when displaying your frames: organization, security, and overall appearance. Organization There are a couple of ways you can organize your frame selection. Common ways include organizing by style, gender, age, and brands. A fun way to help your customers pick out a style is by featuring a section of your display as “popular”, “trendy”, or “best- selling”. Having an optician in your practice who has a love for fashion and enjoys researching the latest trends will be a big help when selecting and organizing your displays. A great resource to check out for frame fashion trends is the Eyecessorize blog. 24 Weeks To Bigger Profits In Your Optical Dispensary
  • 6. Week One 1Building an Attractive Frame Display 6 Ideas for Switching Up Your Sales Strategy Keeping Up with Trends in Optical Dispensing Sunglasses can also be a featured item that you can organize in a way that draws attention to the display. Most patients come in for eye glasses, but sunglasses aren’t just side sales. Magic Design advises, “If you want to make a difference in your bottom line sales of sunglasses, you must make a difference in the way you show your sunglass merchandise.” For example, you could create a “sunglass boutique” area in one corner of your dispensary. Find a unique way to make the “boutique” stand out by using complementary floor treatment, or paint color on a wall to set a small area apart from the rest of the dispensary. Security Name brand eyewear can get expensive and can be an easy target for shoplifters. When displaying your eyewear, you also want to organize it in a way that prevents shoplifting. Locked display cases look uninviting and might take your staff too much time locking and unlocking the case whenever a patient wants to try something on. An alternative is to simply put expensive eyewear closer to the front desk where your receptionist is always stationed and can keep an eye on patients browsing through your inventory. Additional security in your practice can be achieved by implementing security cameras. Make sure that your cameras are placed in areas where visitors can’t easily hide their face, like at the exit. A smart thief is going to have knowledge of the security set up in your practice, and will be looking for ways to keep their face away from the camera. Don’t make it easy! 34 Weeks To Bigger Profits In Your Optical Dispensary
  • 7. Week One 1Building an Attractive Frame Display 6 Ideas for Switching Up Your Sales Strategy Keeping Up with Trends in Optical Dispensing Overall Dispensary Appearance While it is important to maintain appearance throughout your whole practice, it is especially important in your dispensary. Your dispensary is where important sales happen; it should be clean, professional, and designed to make customers want to spend time in it. Take a step back and walk into your practice, or dispensary, as if you are a first time patient. What do you see?   Is the entrance to your practice welcoming? Are the windows and mirrors clean? When was the last time you repainted the walls? These are some of the things that can easily go unnoticed on a day to day basis, but if ignored for too long can become noticeable for patients. What’s the lighting like in your dispensary? A well-lit area is important for displaying and trying on new frames!   Every office should have a toolbox with some basic tools to do general repairs. You should also have a supply room stocked with a vacuum, broom, dustpan, sponge, rags, and glass cleaner. Even if your office has a cleaning service, things do happen between visits. Remember that you never get a second chance at a first impression. 44 Weeks To Bigger Profits In Your Optical Dispensary