1. Horticulture Producers
Cooperative Marketing &
Processing Society
Group 3

2. Background
• Was formed with a view to provide a fair price to the producer through
1959 direct procurement and make them available to consumers directly
• Farmers who are members of HOPCOMS
37000+
• Retail outlets selling F&V to urban consumers of 5 districts in Karnataka
600+
• Sales Revenue for FY2011
57 Cr • 1.147 Crores Gross Profit ~ <2%

3. Business Model

4. Traditional Channels
Farmer Farmer
Buying Pre Harvest Contract
Agent (Post Contractor Farming
Consolidator SM/Export
Produce) (Dallal)
Firms
Mandi Super/
End
Agent Hyper
Consumer
Markets
Retailer End
Consumer
End
Consumer

5. The HOPCOMS Channel
Sell
Produce
Farmer Consumer
Avail
Services

6. Benefits to Farmers
• On the spot cash • Storage facilities
payment
Remunerative Correct
prices (MSP) weights
Canteen Subsidised
facilities inputs
• Direct purchase • Place to sell
from the directly
farmers

7. Benefits to Consumers
Supplies to
Correct
Marriages/
Weighment
Functions

8. Process
Source: Interaction with HOPCOMS PRO

9. Interesting Facts
Investment and • Minimal Investment
Infrastructure • No borrowed funds
• Natl Horticulture Board grant 28.1 Lakh and loan 1.08
Funding lakh(repayed)
• NCDC sanctioned 448 Lakhs as loans(215 lakh repayed)
Driage and • Was initially 4-5% of total procurement
Wastage • Has reduced to 1.08% of total procurement
Environental • Wholesale packing – No use of plastics throughout
Sustainability • Spoilt vegetables processed as bio-gas

10. HOPCOMS on the Web
Source:
http://www.hopcoms.kar.nic
.in

11. Clicks…

12. References
Sri.V.Karthik , Public Relations Officer, HOPCOMS (+91
9710556967)
Sri.S.Shanmukhappa , Managing
Director, HOPCOMS, Lalbagh, Bangalore (+91 80
26572832)
An “Other” Revolution? Marketing cooperatives in a
new retail context: A case study of HOPCOMS in
India, August 2007, Deepti Kolady, Cornell University