Detailed Article: https://medium.com/@Gokulrangarajan/how-design-thinking-helped-us-grab-a-job-back-844a6934c454
Info-graphics : https://www.behance.net/gallery/28569737/Design-Thinking
This post is completely personally experience, which proved Design Thinking or the creative process that helps you design meaningful solutions in day to day life can make things wonderful in life.
Design thinking is a practical approach to solve a problem in a more creative, with the intent of an improved future result. In this scenarios, we had to tell our end user the interviewer about our problem as well as highlight the social issue in a more fun way as well as showcase Ananth's analyzing capacity, since it was achievable though data visualization it can be regarded it is a form of solution-based, or solution-focused thinking. This approach differs from the analytical scientific method, which begins with thoroughly defining all the parameters of the problem in order to create a solution. Design thinking identifies and investigates with both known and un-known aspects of the current situation.
I wish more people could adopt "Design Thinking" in day to day life time in offices, homes, society and make the world a better place to live
3. Meet Anantha Krishnan, a sales person from Dubai with excellence in Services and Sales.
A talented, dynamic, self-motivated & energetic young guy with a good skills & proper
ethics in Sales Industry. Now that he is Looking for a challenging job, he attends an
Interview with a leading Women’s Magazine in Dubai
But on the way to interview
Following are the Series of events which happened
Anantha’s Interview Day
With Womens MaGazine
11. Describe the plan of action or process on how do you
Increase Distribution sales of this magazine
INTERVIEWER
12. Though Multiple solution
was in his head but was
not conveyed by anantha
during interview hour.
he was completely left
blank since he was BOTH
Due to his long day
anxietyanxiety Stress
13. ............Anantha self-realized this incident which
Mind blocked him from Further answering and
This made him start a research on Recruitment
Process and problems faced by Young people
During interview hours
14. Anantha does a detailed analysis
As well as documentation on The
current day interview Facts scenarios
& problems, The insights collected
built him Confidence and reality
about interview
15. He calls up his ex-colleague & good
friend Gokul who is also a designer
& describes the Events happened
during interview & his Idea to mail
the interviewer on His analysis and
research along with the answers
16. Gokul introduces Design Thinking to
Anantha, The art of creativeFocused
Thinking & science of Using Empathy
towards concerned People to solve a
problem
Design
Thinking
17. Thus they brainstorm for more Ideas
On solving the Problem of “ Recovering
a bad interview by Strongly conving the
Interviewer on Anantha’s capabilities,
Skill as well As his long day Situation
18. Come to know that Data visualization
is the best Solution to illustrate their
Research & Analysis done based on
Interview Facts & Stats
19. To illustrate the incidents which
happened before Interview Info-
Graphically Telling the hurdles faced
by Anantha which lead the stress &
anxious situation
20. What he feels he could have answered
in Interview time, follows now
Describe the plan of action or process on how do you
Increase Distribution sales of this magazine
INTERVIEWER
21. Growth mARKETTING
Learn the target Women Audience, Make Quick
Analysis, Try to Get Data, Figure out some Common
Figure to target on, most of all setting a Right Goal
for the brand as well as identifying Target audience’s Goal
22. Ideate
Ask the right questions, come with random Sketch
plan, Brainstorm on Possible strategy Figuring out
the Platforms, Creative and Empathy Map
23. Email Marketing
Respecting the existing users is important part of the
Marketing Strategy, Special offers and Creative can
Be experimented with the old users, online surveys
Can also be addressed in Email Campaign
24. Sale and contests
Exiting Offers and sale will excite Loyal
Customer as well as motivate New
User on try outs, Contest and Gifts will
Spontaneously increase the sales
SALE
40%
25. Apart From the above plan, Ananth Immediately came up
With exclusive idea for the magazine
Cooking Contest &
other events for women
Road Shows & outdoor
events based on enpowerment
B2B Social Media
direct sales
$
27. An Interviewer on a average spends only 5-7 seconds on a CV & 88% rejection rate if it
contained a photo, On average, interviews last 40 minutes and this has more impact on
deceision making than CVs or online profiles,
36. 30 % of people trying to go to
interview in major cities face
problem to reach their job on
time, due to logistics and ques
37. People who did
not perfrom well
on interview due
to limited skill set
Due to bad travel
sleep,food and
psychological facts
on the current day
Due to un-forseen
plan changes, last
minute conditions
Due to anxiety
and fustration
on time course
48%
22%
11 %
09%
Reasons for bad interview performance
38. “If the interviewer
is reading this then
thats the success
of this campaign,
thats more than
getting a job”
iN infographics We mentioned
... and it was send to Interviewer as a mailer
39. within hours both of us get a positive
reponse from the Interviewer side
Hence, “Design thinking” or creative approach to
Solve a problem turned the tide to success in our lives