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GOLDEN UNICON LLP
e- Designing Businesses
Advanced Digital Marketing
Introduction to Digital Marketing
 What is Digital Marketing
 Why use Digital Marketing
 Digital Marketing Strategies
What is Digital Marketing ?
Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional
marketing in that it uses channels and methods that enable an organisation to analyse marketing campaigns and
understand what is working and what isn’t – typically in real time.
Traditional Vs. Digital
Search Engine Optimization
 SEO depends on many factors and algorithms created by Search Engines
 – 200 + Factors used by Google to Rank a Page.
 82% of the Search Users click on Organic Links
 SEO increases the Leads and Brand Authority
 SEO takes a Good time and Effort.
How is Search Engine Optimisation (SEO) Done?
Pay Per Click Marketing
How to Do PPC ?
 PPC can be implemented using these programs
- Google AdWords
- Bing Ads
 18% users click on Paid Ads
 Very Fast and Effective Marketing
Social Media Marketing
 To Increase Brand Awareness and Business Leads
ARE YOU READY TO BOOST THE IMPACT OF
YOUR DIGITAL PRESENCE ?
info@goldenunicon.com
CONTACT
www.goldenunicon.com

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Digital marketing explainer - Online Marketing

  • 1. GOLDEN UNICON LLP e- Designing Businesses
  • 2. Advanced Digital Marketing Introduction to Digital Marketing  What is Digital Marketing  Why use Digital Marketing  Digital Marketing Strategies
  • 3. What is Digital Marketing ? Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.
  • 5.
  • 7.  SEO depends on many factors and algorithms created by Search Engines  – 200 + Factors used by Google to Rank a Page.  82% of the Search Users click on Organic Links  SEO increases the Leads and Brand Authority  SEO takes a Good time and Effort. How is Search Engine Optimisation (SEO) Done?
  • 8. Pay Per Click Marketing
  • 9. How to Do PPC ?  PPC can be implemented using these programs - Google AdWords - Bing Ads  18% users click on Paid Ads  Very Fast and Effective Marketing
  • 10. Social Media Marketing  To Increase Brand Awareness and Business Leads
  • 11. ARE YOU READY TO BOOST THE IMPACT OF YOUR DIGITAL PRESENCE ? info@goldenunicon.com CONTACT www.goldenunicon.com