Insights which are feelings, life impacts, roles you can play in the markets of interest comes only though a local knowledge of the business landscape, consumers and legislative base. Let us be your LEGS EYES ARMS & EARS in any European country you might be interested!

1. THE MARKET RESEARCH
THAT LOOKS
AT THE DNA
OF LOCAL BUSINESS LANDSCAPE
Customised market 2012
research service proposal
sales@goldenbergresearch.com

2. Countries we work in
The big picture wins
over formality
Russia
Poland
Belarus
Czech Republic
Slovakia Established business network
Albania Associated research partners
Bosnia and Herzegovina
Bulgaria § 313+ million consumers
Macedonia § Combined GDP of US$4,098bn in current terms (2011)
Croatia § Combined GDP growth at a CAGR of 10.2% over the
Serbia period of 2006-2011
Slovenia § Changing consumer behavior
Romania § Challenging business environment
Moldova § Growing segmentation
Bulgaria § Profound experience in marketing, research,
Estonia consultancy, social media analytics and advisory services
Latvia § Wide and powerful business network within core
Lithuania
industries and public sector.
Turkey

3. Companies we work with
Advertising
We advice on innovation, strategy and the creative process and help agencies fully
understand their clients business models and competitors regionally.
If you wait until there Consumer goods
is another case study Our people are experts in a majority of consumer goods sectors thus we are able to
in your industry, you advice on effective decisions through insightful analysis of their markets, competitors,
will be too late channels and customers.
HORECA
We support innovation and the strategic planning process by helping operators
understand their value chain. We support innovation and the strategic planning
process.
Agriculture
Our clients include agricultural organisations, processors and traders of commodities
all over the World.
Industrial
We provide strategic and tactic insights for clients operating in industrial and
manufacturing sectors to help them develop successful strategies through a better
understanding of their markets, customers and competitors.
Retailing
Retailers (both in-store and online) and wholesalers cooperate with us to identify
future opportunities and to seize sustainable growth through understanding
competition and changing consumer landscape.
Trade associations
Thought the local presence we re able to deliver up to date business trends, provide
insights on local legislative and business environment as well as assist on the trade
contact establishment.

4. Market analysis
Local knowledge
Business network
In depth knowledge and
Desk Research reliable contacts
Forcing you to explain Publicly available data Store checks
something when you analysis and A first hand assessment of
interpretation marketing mix
don’t necessarily have
the right vocabulary Industry specialization
and tools to explain Trade Interviews
Dialogue with key players, global
your preference and regional research inputs Extensive discussions and data collection
automatically shifts from local industry players
you towards the most
conservative and the
least sophisticated Company analysis
choice. Global and local company strategy,
data and accounts Data validation
Cross-referencing of data
Regional Insight
Market Analysis
Data substantiated market trends and
opportunities assessed
Opportunity
Informed Partner
sourcing
Identification
Business Recommendations
Decisions
Presentation
Market entry
of results
facilitation

5. Work principles
Our professionals are devoted demonstrate a cutting edge
performance and client support based on innovative and
effective consulting business practice
Determination wins
over chance 1. Focus on the client, continuous communication and feedback, through a
Given the chance, we rigorous project kick-off, we ensure we build upon our client’s existing
know how to knowledge base and hypotheses.
demonstrate our 2. We provide valuable advise to address specific needs of the client
expertise and
3. Our results and processes are completely transparent
professionalism; but
we do not idly wait for 4. We always answer the “so what?” question
such an 5. It's best to do one thing really, really well.
opportunity, because 6. Unbiased examination of the competitive environment
the best chances are 7. World-class primary and secondary research skills
created by our own 8. There's always more information out there.
determination to 9. The need for information crosses all borders.
succeed
10. Collective knowledge wins against ad-hoc work
11. Good is an enemy of great

6. Business scope
Multiple Country Insights for market comparison and evaluation
We provide intelligence for strategic decisions to enter the market with the
Let us be your highest business potential
LEGS Market Overview
Market overview gives a general picture on a specific industry and allows
EYES the client to get first insights within the market, its main actors, financial
ARMS & information and other issues relevant to the company’s business to
EARS in the region optimize their sales strategies
In-depth Research
The projects range from market sizing, market share depiction, market
player analysis, customer research, channel analysis, supply chain analysis
market risks and opportunities to tailor-made requests
Competitive Intelligence
Competitor comparison and bench-marking is a method to depict the
strength and weakness of companies who want to better understand their
competitors in target or home markets.
Sourcing Partner Identification
Sourcing partner identification supports companies with spotting of the
right partners for production and/ or purchasing within a specific country or
region. Arranging meetings with potential trading partners. Trade show
representation.