Intelligence tools are advancing at a rapid pace and firms are looking to the next opportunity to gain advantage — moving beyond business intelligence to competitive intelligence. The BI market is expected to grow more than 60% and BI spending is expected to top $20B by 2018. So what solution should you invest in? This infographic shows how business are using the GoodData to rush ahead of the competition to gain true advantage. Our infinitely open, scalable and flexible analytics platform is built to meet business users' desire for self-service discovery and analysis, and support IT’s need for data governance, security and oversight.

1. The Race for Intelligence
Advancing from BI to CI
Intelligence tools are advancing at a rapid pace
and firms are looking to the next opportunity to gain advantage—
moving beyond business intelligence to competitive intelligence.
2013
$13.9B
$20.8B
2014 2015 2016 2017 2018
BI spending is
expected to top
$20B by 2018
The BI market is
forecast to grow more
than 60% as companies
race to acquire new ways
to detect trends and
patterns currently
hidden within vast
volumes of data.
MarketsandMarkets BI Market Worldwide Trends, Forecasts and Analysis
What solution should you invest in?
Revolutionary cloud-based BI from GoodData is helping businesses worldwide rush ahead of the competition to gain true advantage
via our infinitely open, scalable and flexible analytics platform. Built to meet business users' desire for self-service discovery and analysis,
GoodData BI solutions support IT’s need for data governance, security and oversight.

2. What’s The Rush?
When you make them wait for data,
you’re holding up insight.
Employees and customers who have access to reliable reporting,
confidence in their data, and can generate their own reports and
analysis make decisions based on their own speed and need.
53%
Simple
BI Requests:
50%
take one week or longer
Complex
BI Requests:
take more than a month 65%
“ The real benefit has been getting access
to data in real time. Without GoodData,
we wouldn’t have the same level of
insight or responsiveness.”
“ Custom reports would take 6 hours
to create using spreadsheets. Now
(customers) get information from
their own dashboard.”
“ It’d take 2-3 weeks to deploy a report.
Now clients create their own reports.
My staff is able to focus on uncovering
insights.”
of today’s companies
want to enable better
informed decisions,
- Global Data and Analytics Survey 2014, Forrester - 2013 BI Benchmarks Survey, Forrester

3. What Do You Need to Pull Ahead?
Companies wishing to fuel BI insight to
gain advantage want:
REAL-TIME FASTER
STREAMLINED
reporting systems access to data custom reports
“Previously my team was spending 70% of its time on customizing reports.
Now it's less than 10%.”
Help Yourself to
Real-Time Data
“Previously, IT would have to scramble to gather
all the data. Now the executive team simply
accesses the dashboards and the information
is right there, the way they want it.”
See Inside Your Business Increase Productivity
“Now everyone has a much better understanding
of what we are measuring, and how our
company is performing.”
“With GoodData, our adoption rate has
jumped 50% in less than two months,
and we expect to be at 90&
adoption shortly.”
Produce custom reports and
dashboards without IT.
Reliable, consolidated data creates
visibility & insight.
Make better-informed decisions &
respond faster.

4. Where Do You Start?
To move from BI to competitive
intelligence, start in the cloud.
GoodData’s cloud-based, scalable BI platform helps IT
reduce maintenance and security costs and free up workloads.
Less time spent responding
to requests means more time
for innovation. IT admins can
now become data scientists
focused on developing ways
to generate new revenue.
One such team used
GoodData to increase
productivity, discovering:
60%
more time to drive
business value.
DISCOVER SAAS BUSINESS
INTELLIGENCE & ANALYTICS
from GoodData
Strategically allocate more resources toward initiatives
that uncover new insights and inspire innovation.