VR/AR Meetup Frankfurt #1 cinematic VR Analytics

VR Meetup Frankfurt #1
Sat. 23rd of January 2016
Chuck Ian Gordon
VR Meetup Frankfurt #1
Sat. 23rd of January 2016
Chuck Ian Gordon

3futurez holodeck musical - © 2014 by GordonsArca.de - Blender Conference Oct.2014, Amsterdam 2
how to wake the superhero inside youhow to wake the superhero inside you
"It seems that I've been living two"It seems that I've been living two
lifes.lifes.
One life, I am an IT consultantOne life, I am an IT consultant
for a respectable softwarefor a respectable software
company.company.
I have a social security number,I have a social security number,
pay my taxes and I ...pay my taxes and I ...
... am sent by my wife to carry... am sent by my wife to carry
out the garbage.out the garbage.
The other life is lived in myThe other life is lived in my
Gordon Cave where I go by theGordon Cave where I go by the
alias Chuck Ian Gordon trying toalias Chuck Ian Gordon trying to
help mankind qualify for the 22ndhelp mankind qualify for the 22nd
century. "century. "

background check:background check:
 Science Fiction AuthorScience Fiction Author
 Cinematic VRCinematic VR
 Virtual Reality AnalyticsVirtual Reality Analytics
 Immersive Technology Alliance (ITA3D.com)Immersive Technology Alliance (ITA3D.com)
 ManagementManagement
 IT-avant-gardeIT-avant-garde
 Virtualization (VMware)Virtualization (VMware)
 Oracle, LinuxOracle, Linux

Virtual Reality Analytics
Keynote
by Joerg Osarek
IT-avant-gardist, Business-IT-Architect
Skilltower Institute
Business Intelligence Stream
at the DOAG Conference 2015
November 17th 2015, v1.L
Nuremberg, Germany
Virtual Reality Analytics
Keynote
by Joerg Osarek
IT-avant-gardist, Business-IT-Architect
Skilltower Institute
Business Intelligence Stream
at the DOAG Conference 2015
November 17th 2015, v1.L
Nuremberg, Germany

5© Skilltower Institute, 2016
Virtual Reality: The power of Immersion
VR / MR puts tough guys under a spell unlike any other medium
ranging from
delight to pure horror
Try it yourself after the keynote
or visit our VR Meetup in Frankfurt.

What is happening at VR / MR? - VR is not just headsets!
Display Technology
 2015: Samsung Gear, Oculus DK2,2015: Samsung Gear, Oculus DK2,
Mobile VR, Google Cardboard, +++Mobile VR, Google Cardboard, +++
 2016: Oculus Rift Consumer Version2016: Oculus Rift Consumer Version
Playstation VR (Morpheus)Playstation VR (Morpheus)
HTC Vive, FOVE (Eye Tracking)HTC Vive, FOVE (Eye Tracking)
Microsoft Hololens for DevelopersMicrosoft Hololens for Developers

Display Technology
FulldomesFulldomes
Leia HolodisplayLeia Holodisplay
Magic LeapMagic Leap

Display Technology Recording
FulldomesFulldomes
Google JumpGoogle Jump
+ Youtube VR+ Youtube VR
JauntVR NeoJauntVR Neo
Lightfield CamLightfield Cam
Lytro ImmergeLytro Immerge

Display Technology Recording
Interacting 2015: Samsung Gear, Oculus DK2,2015: Samsung Gear, Oculus DK2,
FulldomesFulldomes
Google JumpGoogle Jump
+ Youtube VR+ Youtube VR
JauntVR NeoJauntVR Neo
Lightfield CamLightfield Cam
LeapMotionLeapMotion
Fairy LightsFairy Lights
TouchableTouchable
HologramHologram
VR SculptingVR Sculpting
Google SoliGoogle Soli
Radar ChipRadar Chip
Disney DISHDisney DISH
ILM X-LabsILM X-Labs
Lytro ImmergeLytro Immerge

What is happening next?
* Article at theverge.com from Rich McCormick on June 30, 2015.* http://www.theverge.com/2015/6/30/8873819/mark-zuckerberg-facebook-sending-emotions-soon
 Mark Zuckerberg: „we'll be able to send emotions to each other soon“
… could look like this:

Quelle: Woman and pan: combined of two public domain images from www.pixabay.com

Quelle: Woman and pan: combined of two public domain images from www.pixabay.com , Quelle: Angry driver: Vladimir Mucibabic/123rf.com #4554701_l
LIKE ?

VR Analytics comes in two flavours
a) Visualization of analytics data in VR

VR Analytics comes in two flavours
a) Visualization of analytics data in VR
We don't cover this today.
b) Analyze VR experiences in your DWH

Let's Play

Level 1: Your Mission
BUILD ME THE PERFECT
VR ANALYTICS PLATFORM.
MUHAHAHA...

Level 3: Approaches for displaying VR in headsets
Hybrid Rendering
 Nozon.com Presenz
 some light field tech
Live 3D in Game engine
 (Unity3D, Cryengine
Unreal Engine 4, ...).
Pre-rendered
 YouTube VR or 360°
 VR Player apps, ...

measurement data, e.g.:measurement data, e.g.:
Position 5,3,1Position 5,3,1
Rotation 23°left, 18°upRotation 23°left, 18°up
Speed of movementSpeed of movement
(eye position, parallax)(eye position, parallax)
......
Mapping:Mapping:
Position in VRPosition in VR
Objects watchedObjects watched
InteractionsInteractions
……
Merging with otherMerging with other
Data WarehouseData Warehouse
ContentContent
Enriched AnalysisEnriched Analysis
determinedetermine
meaningmeaning
MeasureMeasure
AnalyzeAnalyze
←← (Interactive live return path) ←(Interactive live return path) ←
Level 4: How to build a semanticLevel 4: How to build a semantic
Meta Layer for VR Analytics?Meta Layer for VR Analytics?

Level 5: add more data sources like heart rate, voice, ...
SmartWatch:SmartWatch:
heart rateheart rate
voice and moodvoice and mood
analysisanalysis
facial expressionfacial expression
recognitionrecognition
NLP* eyeNLP* eye
movementsmovements
*NLP = Neuro Linguistic Programming:*NLP = Neuro Linguistic Programming:
an approach to communication, personal development, and psychotherapyan approach to communication, personal development, and psychotherapy
created by Richard Bandler and John Grinder in California, United States in the 1970s.created by Richard Bandler and John Grinder in California, United States in the 1970s.

Level 5: facial
expression analysis
Science Fiction?
Only for Headsets?
www.affectiva.comwww.affectiva.com
The video, that watches you.The video, that watches you.
analysis of facial expressions and your moodanalysis of facial expressions and your mood
with a simple webcam → Emotion Database with APIwith a simple webcam → Emotion Database with API

Mission accomplishedMission accomplished
 measurement data → semantic layer
 combination with
additional data
(heart rate, facial expressions,
eye movement)
 combination with
classic data warehouse
data streams
 enables (NLP)
conclusions
close to thought reading and
prediction of behaviour
YES. YES.
MUHAHAHA...

Level Up: Entering the USEMIR era
 Q-GRINS technologies introduce artificial intelligence (strong AI) and hyper
intelligence into our world. Corporations, organizations, countries, AIs and
HIs will be able to read our thoughts.
 Eventually we are confronted with U.SE.MIRU.SE.MIR –
UUbiquitiousbiquitious SESEnsiblensible MIMIxedxedRRealityeality
QuantumQuantum
TechTech
GeneticsGenetics RoboticsRobotics ITIT Nano-TechNano-Tech Space-TechSpace-Tech

I have an idea.
Let's provide them
with technology
to read our thougts.
Quelle: Wikimedia.org – Erstellt 1590 – Public Domain
Who ought to know what about us? - a comparable encounterWho ought to know what about us? - a comparable encounter

LEVEL UP!LEVEL UP! INSERT COINSINSERT COINS
TO CONTINUETO CONTINUE
With great power
comes great
responsibility
(Stan Lee)
It is up to you now.
Make your choice and
shape our future.

Insights into cinematic VR - © 2015 by www.GordonsArca.de 25
Chuck Ian Gordon
Immersed Europe
3rd/4th of September 2015
Murcia, Spain

YOUR MISSION:
MAKE THE GREATEST
CINEMATIC VR MOVIE
OF ALL TIMES
AND EARN LOTS OF MONEY

LevelsLevels

I want to make the greatestI want to make the greatest
VR movie of all times.VR movie of all times.
Please fund my project.Please fund my project.
Nobody did before.Nobody did before.
Very risky to flop.Very risky to flop.
ROI guarantee?!ROI guarantee?!

- screen version + VR version- screen version + VR version
= 1.5 x shooting/work/costs= 1.5 x shooting/work/costs
- budget splitting ratios change- budget splitting ratios change
- VR analytics revenue stream- VR analytics revenue stream
- crowd funding enrichment- crowd funding enrichment
(build fan base first)(build fan base first)
...sounds...sounds
reasonable...reasonable...
...Deal!...Deal!

Story check: Lacking:
importance, passion,
fun, tension, mythology
Movie: failed, VR: failed

Story check: story is:
great, important,
VR-responsible.
Movie: good, VR: good
recommended reading (not VR):recommended reading (not VR):
Christopher Vogler: The writer's journeyChristopher Vogler: The writer's journey

 VR is not just headsetsVR is not just headsets
 Tech+standards evolveTech+standards evolve
 focus on intermediatefocus on intermediate
resultsresults
recommended reading (standard pipeline, not VR):recommended reading (standard pipeline, not VR):
Renee Dunlop: Production Pipeline Fundamentals for Film and GamesRenee Dunlop: Production Pipeline Fundamentals for Film and Games

To get this resultTo get this result
you need to...you need to...

- Hide the crew physically or- Hide the crew physically or
- hide them digitally- hide them digitally
(track, match, blend)(track, match, blend)
- or create many things- or create many things
completely in 3Dcompletely in 3D
(actor scanning, rigging,(actor scanning, rigging,
mocap/animating)mocap/animating)
- Tip: use VR for preproduction- Tip: use VR for preproduction
recommended reading (not VR):recommended reading (not VR):
Steve Katz: Film Directing Shot by ShotSteve Katz: Film Directing Shot by Shot

Post ProductionPost Production
 User testing/VR Analytics (unpredictable behaviour)User testing/VR Analytics (unpredictable behaviour)
 spatial sound, air, temperature, ...spatial sound, air, temperature, ...
 (No) Avatar and Frames of reference (cockpits...)(No) Avatar and Frames of reference (cockpits...)
 moving cam, horizon, zooming, panning, trackingmoving cam, horizon, zooming, panning, tracking
 guiding the eye, cutting in VR, behind tree trunk, ...guiding the eye, cutting in VR, behind tree trunk, ...
 VR uncanny valley effectVR uncanny valley effect

YOU WIN!YOU WIN!
keep in mind...keep in mind...

YOU WIN!YOU WIN!
keep in mind...keep in mind...
standards are necessary andstandards are necessary and
evolve fast.evolve fast.
meanwhile focus onmeanwhile focus on
intermediate results to stayintermediate results to stay
open and flexible.open and flexible.
VR as part of completely newVR as part of completely new
mass market technology stackmass market technology stack
gives usgives us GREAT POWERGREAT POWER andand
GREAT RESPONSIBILITYGREAT RESPONSIBILITY..

Gordon's Arcade:Gordon's Arcade: we create amazing science fiction VR MOVIES.we create amazing science fiction VR MOVIES.
currently working on:currently working on:
Gordon's ArcadeGordon's Arcade
VR MVR Movieovie PProducersroducers ClubClub
 Early Insights and TrainingEarly Insights and Training
 Producing VR ShortsProducing VR Shorts
 Test and enhance the formulaTest and enhance the formula
Want to be part of it? Write toWant to be part of it? Write to
thethe book:book:
www.cinematic-vr-formula.comwww.cinematic-vr-formula.com

www.GordonsArca.de – Triftstr. 30, 61350 Bad Homburg, Germany – www.skilltower.comwww.GordonsArca.de – Triftstr. 30, 61350 Bad Homburg, Germany – www.skilltower.com
Your IT business scoutYour IT business scout
for game changing technologiesfor game changing technologies
We create amazingWe create amazing
science fiction VR moviesscience fiction VR movies

www.GordonsArca.dewww.GordonsArca.de andand www.3futurez.comwww.3futurez.com andand www.GameW0rldz.comwww.GameW0rldz.com
3futurez3futurezTMTM
, GameW0rldz, GameW0rldzTMTM
and Gordon's Arcadeand Gordon's ArcadeTMTM
and their logos are trademarks of Goand their logos are trademarks of Gordon's Arcaderdon's Arcade ;;
Titelschutz accord. to Titelschutzanzeiger 03.2012Titelschutz accord. to Titelschutzanzeiger 03.2012
Story:Story: © by Chuck Ian Gordon, Gordon's Arcade© by Chuck Ian Gordon, Gordon's Arcade
3D modeling:3D modeling:
Fabian Schempp, Chuck Ian Gordon, David McDermottFabian Schempp, Chuck Ian Gordon, David McDermott
Images:Images:
All postprocessing and all unmentioned work except public domain: © Chuck Ian GordonAll postprocessing and all unmentioned work except public domain: © Chuck Ian Gordon
Title image (Natasha Angel with 3 planets): © Chuck Ian Gordon,Title image (Natasha Angel with 3 planets): © Chuck Ian Gordon,
© Tobias Roetsch - www.gtgraphics.de, © #23733237 CHEN, PAO-CHIN – fotolia.com.© Tobias Roetsch - www.gtgraphics.de, © #23733237 CHEN, PAO-CHIN – fotolia.com.
Main Font proudly purchased from Kevin Christopher:Main Font proudly purchased from Kevin Christopher:
http://www.kcfonts.com/2011/12/my-girl-is-retro-font.htmlhttp://www.kcfonts.com/2011/12/my-girl-is-retro-font.html
All other trademarks used and not mentioned belong to their trademark holdersAll other trademarks used and not mentioned belong to their trademark holders
creditscredits

VR/AR Meetup Frankfurt #1 cinematic VR Analytics

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