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S.W.O.T. Analysis
Target Market 18-24 year olds
 
College Tour
Ground Force
Ground Force
 
Giveaways
First-Down Line Sponsorship
Phase II
College Tour:   51 Colleges, 1.6 Million Students
Budget
Media Schedule Total Budget: $ 23,684,604 Includes $1 million for AIM revo Design
Online Advertising Budget:  $3,511,000
TV Advertising Budget: $8,936,000
College Tour Budget: $10,237,604
 
Target Market Focused
 
TV Advertising
TV Advertising
TV Advertising
TV Advertising
TV Advertising
Google AdWords Instant Message: AIM revo   Get Instant Messaging and the  New AIM revo Tool Bar - FREE www.aim.com/revo
Online Advertising
Online Advertising
Online Advertising
Home Page Skins
Simply Social Campaign
Simply Social Campaign ,[object Object],[object Object],[object Object]
Projections ,[object Object],[object Object],[object Object],[object Object]
 

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