This document discusses the importance of mobile for content consumption and provides strategies for creating digital editions optimized for mobile. It notes that by 2020, 80% of adults will have smartphones and emails are mainly for older users now. Case studies show publishing content in app format led to significantly higher mobile readership rates compared to desktop-only editions. The document recommends using HTML-based apps instead of PDFs to create mobile editions that are responsive and optimize the reading experience across different devices.