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Promoting policy uptake for OER and MOOCs 
Gráinne Conole 
Abstract 
This chapter will provide a review of the policy perspectives on Open 
Educational Resources (OER) and Massive Open Online Courses (MOOCs). It 
draws in particular on the findings from two EU-funded projects: OPAL and 
POERUP. The OPAL initiative focused on identifying the practices around OER in 
terms of how they were created and repurposed. POERUP explored the ways in 
which Governments stimulated the uptake of OER and MOOCs. The aim was to 
enable OER and MOOC stakeholders to make more informed strategic decisions 
to promote the use of OER and MOOCs. It also draws on the findings of the 
OpenCred project, which focused on accreditation of informal and non-formal 
learning. The chapter will conclude by discussing the policy implications of OER 
and MOOCs. 
Introduction 
Digital technologies continue to develop at a pace. Smart phones and tables mean 
that learning anywhere and anytime is now a reality, learning analytics provide 
rich data on learning behaviours which can be used by teachers to help learners 
or by learners themselves to improve their learning strategies. Digital 
technologies offer a wealth of ways in which learners can interactive with 
multimedia and to communicate and collaborate with tutors and peers. The pace 
of change is evident through looking at the annual New Media Consortium 
Horizon reports1 and the Innovating Pedagogy reports.2 The latest edition of the 
Innovating Pedagogy report lists the following ten innovations that are likely to 
have a significant impact on education in the next few years: 
 Massive open social learning 
 Learning design informed by analytics 
 The flipped classroom 
 Bring your own devices 
 Learning to learn 
 Dynamic assessment 
 Event-based learning 
 Learning through storytelling 
 Threshold concepts 
 Bricolage 
Figure 1 shows the key digital technologies of significance over the last thirty 
years or so, starting with the emergence of tools to create rich multimedia in the 
late eighties through to learning analytics tools in recent years. Open Educational 
1 http://redarchive.nmc.org/horizon-project/horizon-reports 
2 http://www.open.ac.uk/blogs/innovating/
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Resources (OER) emerged around 2001 and Massive Open Online Courses 
(MOOCs) in 2008. 
Figure 1: A timeline of key digital technologies 
OER and MOOCs are challenging traditional formal educational institutions, 
enabling learners to learn through free resources and courses. As a result new 
business models are emerging and we are seeing a disaggregation of education. 
In the future learners may choose not to do a three-year degree, but rather pick 
and choose learning opportunities to meet their needs. For example, they may 
pay for high-quality learning resources, or for a learning pathway through 
materials, or pay for some form of support through peers or a subject-expert 
tutor. Finally they may choose to pay for accreditation for their learning. 
The emergence of OER 
It is now over ten years since the emergence of the OER movement, promoted by 
organisations such as UNESCO and the Hewlett Foundation, who argued that 
education is a fundamental human right and therefore educational resources 
should be freely available. There are now hundreds of high-quality OER 
repositories worldwide. 
The Hewlett foundation define OER3 as: 
3 Definition on the Hewlett Website, http://www.hewlett.org/Programs/Education/OER/
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Teaching, learning, and research resources that reside in the public domain or have 
been released under an intellectual property license that permits their free use or re-purposing 
by others. 
Whilst OECD define them as: 
Digitised materials offered freely and openly for educators, students and self- learners 
to use and reuse for teaching, learning and research (OECD, 2007, p. 133). 
The Cape Town Open Education Declaration4 argues that the OER movement is 
based on: 
The belief that everyone should have the freedom to use, customize, improve and 
redistribute educational resources without constraint. 
It focuses on three suggested strategies to removing barriers to the use of OER: 
teacher and learner engagement with OER, a general policy to publish openly and 
commitment to open approaches at institutional and government levels. 
Conole (2013) provides an overview of the emergence of the OER movement, 
along with a list of some of the key OER initiatives. There are a number of 
perceived benefits of OER. Firstly, they are free, providing learners who can’t 
afford formal education with access to learning materials. Secondly, they can be 
adapted and repurposed by teachers for use in a different learning context. 
Thirdly, they provide examples of good practice, which provide inspiration for 
teachers’ design practices. 
The emergence of MOOCs 
The first MOOC, Connectivism and Connective Knowledge (CCK08), was 
launched in 2008. It was based on the principles of Connectivism developed by 
Siemens (2005). In particular participants were encouraged to harness the 
affordances of social and participatory media to support their learning. There 
was no right learning pathway; each participant created his or her own 
Personalised Learning Environment (PLE) (Atwell 2007). They communicated 
with peers through a variety of channels (blogs, wikis, social networking sites, 
email, Twitter etc.). Fini published an evaluation of the MOOC (Fini 2009). He 
concluded that the course attracted adult lifelong learners who were not 
interested in course completion. Time constraints, language barriers and ICT 
skills were listed as factors that influenced which tools learners used. 
CCK08 is an example of a type of MOOC that has been called a cMOOC. The 
emphasis is on learning in a social context, harnessing the power of social media. 
Cormier (one of the founders of the CCK08 MOOC) has produced a video, which 
describes cMOOCs. In 2011, a second type of MOOC emerged, xMOOCs, through 
organisations like Udacity,5 EdX6 and Coursera.7 These courses were didactic in 
4 http://www.capetowndeclaration.org/ 
5 https://www.udacity.com/ 
6 https://www.edx.org/
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nature, consisting primarily of multimedia, videos and e-assessment elements. 
The focus was more on the individual. 
However, given the variety of MOOCs now being offered this categorization of 
xMOOCs and cMOOCs is too simplistic. Conole has developed a new classification 
schema for MOOCs based on twelve dimensions (Conole 2014). The first three 
are to do with the context of the MOOC (how open it is, how diverse the learners 
are and how massive it is). The remaining nine dimensions are to do with the 
pedagogical approach adopted (the use of multimedia, how reflection, 
communication and collaboration are fostered, the nature of the learning 
pathway provided, what quality assurances processes are applied, whether there 
are any certification mechanisms, links to formal educational offerings and the 
degree of learner autonomy). The classification schema can be used to describe 
MOOCs and also to design and evaluate them. 
The list of MOOCs is growing,8 as are the publications associated with them, 
these include descriptions of MOOCs and their evaluation.9 EFQUEL (the 
European Foundation for Quality in E-Learning) have produced an excellent 
series of MOOCs focusing on quality and MOOC development and use.10 There 
are advocates and proponents of MOOCs. The advocates argue that the benefits 
of MOOCs include the fact that they are free and that they enable participants to 
be part of a global community of peers, providing them with experience of 
learning online and at scale. It is also argued that because they are free, they are 
socially inclusive, provide access to learning for those who cannot afford formal 
fee-based education. The proponents argue that the drop out rates are high 
(early MOOCs typically had drop out rate of 95 – 98 %) and that it is more about 
‘learning income than learning outcomes’ and hence primarily a marketing 
exercise.11 
OER and MOOC initiatives – the OPAL and POERUP projects 
When OER emerged, there was a naïve assumption that just making resources 
freely available would result in teachers and learners using and repurposing. 
Despite this evaluation of the use of OER repositories and participation in 
MOOCs indicates that these resources are not being extensively used and that 
there are high dropout rates (McAndrew 2006). Conole (2013) states the 
following with respect to this: 
The OER movement has been successful in promoting the idea that knowledge 
is a public good, expanding the aspirations of organisations and individuals to 
7 https://www.coursera.org/ 
8 See for example http://ww.mooc-list.com/ 
9 See for example the ICDE’s list of MOOC reports 
(http://www.icde.org/en/icde_news/Recent+reports+and+papers+on+MOOCs+and+Online+ed 
ucation.b7C_wRfSYa.ips), the MOOCs research reports site 
(http://www.moocresearch.com/reports) and the MOOCs for development site 
(http://www.moocs4d.org/media.html) 
10 http://mooc.efquel.org/ 
11 For an online debate on the pros and cons of MOOCs see http://alternative-educate. 
blogspot.co.uk/2012/12/audio-ascilite-2012-great-debate-moocs.html
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publish OER. However as yet the potential of OER to transform practice has 
not being realised, there is a need for innovative forms of support on the 
creation and evaluation of OER, as well as an evolving empirical evidence-base 
about the effectiveness of OER. 
Indeed more broadly there are still challenges with persuading teachers to use 
digital technologies. A recent Pearson’s report12 on faculty attitude to IT states: 
Few faculty members (7 percent) strongly agree that online courses can achieve 
student learning outcomes that are at least equivalent to those of in-person 
courses. 
In terms of MOOCs the report states that: 
62 percent of faculty members strongly agree that institutions should start 
MOOCs only with faculty approval; nearly as many (59 percent) strongly agree 
that MOOCs should be evaluated by accrediting agencies. 
It is worth concluding this section by locating OER and MOOCs in the wider 
context of openness. This consists of a full spectrum of open practices across 
learning, teaching and research activities, from open access, through digital 
scholarship (Weller 2011) and adopting open approaches to learning and 
teaching through OER and MOOCs. Iliyoshi and Kumar provide an overview of 
the open educational movement (Iiyoshi and Kumar 2008). The discuss the 
notion of ‘openness’ and what it might mean in an educational context, in terms 
of open content, technology and knowledge. They argue that this is beginning to 
change the way resources are used, shared and improved. They suggest that the 
central tenet of open education is that ‘education can be improved by making 
educational assets visible and accessible and by harnessing the collective 
wisdom of a community of practice and reflection’. 
The importance of open practices for learning and teaching is evident through 
the European ‘Opening up education’ initiative,13 which states the following: 
The main goal of this initiative is to stimulate ways of learning and teaching 
through ICT and digital content, mainly through the development and 
availability of OER. 
The website goes on to list the following as key benefits: 
 It will enable students to build knowledge from open and free sources 
other than their teachers and institutions, and with different methods; 
 It will facilitate everyone to engage in learning/study groups, thus 
creating learning communities beyond their classrooms; 
 It will make personalisation and customisation of education a much easier 
task; 
12 https://commission.fiu.edu/helpful-documents/online-education/12-ihe-survey-faculty-attitudes- 
on-technology-2013.pdf 
13 http://www.openeducationeuropa.eu/en/initiative
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 To will enable teachers to create communities of practice to exchange 
teaching materials and best practices. 
 It will provide access to a wider range of educational resources across 
borders and languages. 
The OPAL initiative 
The OPAL initiative aimed to address the issue of the lack of uptake and use of 
OER.14 Over 100 case studies of OER repositories were examined. From this a set 
of OER practices15 were identified, in terms of how OER were being created, used 
and repurposed. From these an OPAL metromap16 was developed, which enabled 
OER stakeholders (policy makers, managers, practitioners and learner) to create 
a vision and implementation map for OER. Figure 1 shows the metromap, for 
each stakeholder there are a number of relevant ‘metro stops’. 
Figure 2: The OPAL metromap 
These are: 
 Vision for OEP: what is the vision for the creation, use and repurposing of 
OER? What institutional targets need to be set in relation to OER? 
 Strategies and policies: what strategies and policies are in place or need 
to be developed to achieve the vision? 
14 http://www.oer-quality.org/ 
15 Open Educational Practices are defined as “practices which support the (re)use and production 
of OER through institutional policies, promote innovative pedagogical models, and respect and 
empower learners as co-producers on their lifelong learning path" (Ehlers, 2011). Initially eight 
were identified: strategies and policies, Quality Assurance models, partnership models, tools and tool 
practices, barriers and success factors, innovations, skills development and support, and business 
models/sustainability strategies. 
16 http://www.oer-quality.org/publications/guide/roadmap/
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 Business models: what business models will be needed? 
 Partnerships: what partnerships with other organisations might be 
useful? 
 Relevance: what is the relevance to individuals and institutions? 
 Copyright framework: what copyright framework needs to be developed? 
 Motivation framework: how can learners and teachers be motivated to 
use OER? 
 Alignment with practices: how do we ensure that OER activities align with 
existing learning and teaching practices? 
 Mindsets and attitudes: what are the current attitudes of learners and 
teachers towards the use of OER and how can these be changed to have a 
more favourable perspective on the use of OER? 
 Sharing and exchanging: what mechanisms need to be in place to enabling 
the sharing of good practice? 
 Process for creating: how can the processes of creating OER be enabled? 
 Using OER: how can OER use be encouraged? 
 Repurposing OER: how can teachers be facilitated to repurposing OER for 
use in different learning contexts? 
 Sharing OER: how can OER be shared and discussed? 
 Quality mechanisms: what quality mechanisms are needed for OER? 
 Skills of teachers: what are the current skills levels of teachers around 
OER? 
 Digital literacy: what kinds of digital literacies do learners and teachers 
need to make effective use of OER? 
 Support mechanisms for teachers: what support mechanisms are needed 
for teachers? 
The OPAL website states the following in relation to this: 
The OEP Guidelines enable learners, educational practitioners, leaders of 
organisations, and policy makers to plot their trajectory on the path to open 
educational practices. This begins with assessing your current position, through 
the creation of a vision for openness and a strategy for open practices, and 
finally to implementing and promoting open educational practices. 
The OPAL initiative made significant progress in identifying OER practices and 
barriers to uptake of OER. The metromap provides useful guidelines to enable 
stakeholders to create both a vision for OER and associated practice and a 
roadmap for implementation. 
The POERUP project 
The POERUP project17 built on the findings of OPAL. POERUP collated an 
inventory of over 500 OER initiatives worldwide. 33 country reports were also 
collated, which described the following: the educational context (across schools, 
the tertiary sector, adult learning and the VET sector), the level of Internet and e- 
17 http://www.poerup.info/
learning maturity, and the types of OER initiatives. The following countries were 
included: 
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 The European Union: Belgium, France, Hungary, Italy, Netherlands, 
Poland and United Kingdom 
 Outside the EU: Australia, Canada, New Zealand and United States. 
In additional a series of mini-studies were derived: 
 Southern Europe: Greece, Portugal and Spain 
 North/East Europe: Denmark, Finland, Norway, Romania and Sweden 
 The rest of the world: Argentina, Kuwait, Mexico, Oman, Qatar, South 
Africa and Thailand. 
The key conclusions from the country reports were that many countries seem to 
be doing little around OER, however there is a lot under the radar, such as open 
access approaches, the development and use of teacher repositories and specific 
schools’ ICT initiatives. There is considerable variability in OER activity, which is 
specifically related to the level of OER policy (and funding) available in each 
country. The UK for example has a sizeable amount of OER initiatives and 
activities, partly because of significant funding from the Joint Information 
Systems Committee (JISC) and the Higher Education Academy (HEA). Very few 
countries (or institutions) have explicit OER policies. In some countries (for 
example Portugal) almost every university has an open access policy, although 
this may not necessarily specifically mention OER. Where there were national 
policies these were often limited in scope and largely concerned with publically 
funded research in HE. 
Seven in-depth case studies of OER communities were carried out using Social 
Networking Analysis (SNA), to ascertain the nature of the communities, the types 
of interactions, and the factors that influenced the sustainability of the 
communities (Schreurs, Beemt et al. 2014). This included the Dutch wikiwijs 
community, ALISON in Ireland, the OERu consortium and the MOOC consortium 
FutureLearn. 
Wikiwijs18 is an open educational resources (OER) platform for teachers 
launched by the Dutch Ministry of Education to 'stimulate development and use 
of OER', 'improve access to both open and 'closed' digital learning materials', 
'support teachers in arranging their own learning materials and 
professionalization', and to 'increase teacher involvement in development and 
use of OER.' Wikiwijs builds on the wiki philosophy of Wikipedia but customizes 
an existing OER platform, Connexions, to host and distribute its content. Wikiwijs 
is focused on all levels of education, from primary to higher education. All 
content on Wikiwijs is available under CC BY. 
18 http://www.wikiwijsleermiddelenplein.nl/
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The Irish ALISON website19 states that it offers over 600 free online courses. 
Four stakeholders are identified: students, teachers, employers and publishers. 
The benefits for students are listed as providing them with a means to gain 
verification and certification, and the opportunity to take a free aptitude test. 
The benefits for teachers are listed as mechanisms to support the management 
of large groups and automatic testing. The benefits for employers are listed as 
mechanisms to upskill employees and a means of verifying candidates’ 
knowledge. Finally, the benefits for publishers are listed as a means of reaching 
millions of learners and a mechanism for earning advertising revenue. 
The OERu20 is an international consortium of institutions, learners can choose to 
learn through OER and/or MOOCs and then approach one of the partners for 
recognition of their learning and accreditation via that institution. There are now 
37 members of the consortium and a range of courses offered via the website. 
The website states that all their courses are taught online, based on open 
educational resources, and designed for independent learning. They claim that 
the partner institutions offer qualifications through the OERu network, which 
are equivalent to those offered on-campus. Some of the benefits listed are that 
learners can ‘try before they buy’ as all OERu materials are free, and that 
learners can customize their learning via micro courses. Three ways of engaging 
with an OERu course are listed: self-directed interest, certification for active 
participation, and learning for credit. 
The FutureLearn consortium21 is the latest MOOC consortium, initiated by the 
Open University UK, it now has 37 partners. FutureLearn was launched in 
December 2012. A key aspiration behind the initiative is inspiring learning for 
life and providing a means for globally connecting learners with experts. The 
platform offers a diverse range of courses. The pedagogy associated with 
FutureLearn courses is based on high-quality ‘bit size’ chunks of learning and it 
is about learning through storytelling. Courses contain a mixture of text, audio, 
video and activities. Participants can pay to get a certificate of participation. The 
platform has a rich set of learning analytic tools, to help course designers 
improve and refine their MOOCs. 
The FutureLearn website lists the following as key principles: open approaches 
and practices, listening to learners (and clearly analysis of the learning analytics 
data is key to this), telling stories, provoking conversation, creating connections, 
keeping it simple, learning from others, celebrating progress, and embracing 
FutureLearners. 
Analysis of these communities gives a picture of the OER and MOOC landscape, 
the focus of different initiatives and any associated business models and the 
mechanisms that are needed to make them sustainable. 
19 http://alison.com/ 
20 http://oeru.org/ 
21 https://www.futurelearn.com/
MOOC evaluation 
The University of Leicester is a FutureLearn partner, the Institute of Learning 
Innovation undertook an evaluation of the first two Leicester MOOCs delivered 
on the platform. The courses were: ‘England in the time of King Richard III’22 and 
‘Forensic Science and Criminal Justice’.23 Each course was six weeks in duration, 
with three hours of learning per week. The courses adopted the bite-site 
chunking of learning through a variety of text, audio, video and activities. 
Participants could pay £25 for a certificate of participation. The methodology 
consisted of interviews with stakeholders (course designers, tutors, learners and 
the Director of Education at Leicester who was the lead on Leicester’s MOOC 
developments). An online survey was also sent to MOOC participants. In addition 
the courses and the associated learning analytics data were analysed. The 
number registered for each MOOC and the drop out rates were also collected. 
The aims of the evaluation included: 
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 The rationale for joining 
 The patterns of interaction in the MOOCs 
 The perceptions of the MOOCs by both course developers and 
participants 
 The time needed for development 
 The time participants spend on different components of the MOOCs 
 The reasons for participating 
 The reasons for drop out. 
Table 1 shows a breakdown of the activities associated with the Richard the III 
MOOC. 96.5 % of participants liked or strongly liked reading articles. 94.1 % 
liked or strongly liked watching videos. 91.6 % liked or strongly liked following 
links to related content and 89.7 % liked or strongly liked doing the online 
quizzes and getting feedback. Lower percentages were evident for reading the 
comments posted by other participants (58.7 %) and discussing things online 
with others (27.5 %). 
22 https://www.futurelearn.com/courses/england-of-richard-third 
23 https://www.futurelearn.com/courses/forensic-crim-justice
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Table 1: Breakdown of activities on the Richard the III MOOC 
Figure 2 shows a breakdown of the age of participants. A significant percentage 
were older learners. This can be attributed to the fact that the course was 
primarily advertised to OU alumni. 52 % had prior experiences of MOOCs, and 
most had some level of higher education qualifications. These findings mirror 
those from evaluations of other MOOCs. The Richard the III MOOC was capped at 
10, 066 participants. Most visited the site at least a few times each week and 
posted an average of 8 posts each week. 87 % had little or no contact with tutors 
and 47 % were still active in the final week. 
Figure 3 Survey findings for the Richard the III MOOC 
Overall the participants were positive about their experience of participating in 
the MOOC (Figure 3). 97 % stated that the structure of the MOOC was clear. 91.5 
% found the MOOC engaging and interesting, 91 % stated that it was a positive
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experience. They indicated that the course was about right in terms of level of 
difficulty, time and length. The top three reasons stated for participation were: 
learning new things (85 %), trying a MOOC (53 %) and experiencing online 
learning (46 %). Three common words used to describe the MOOC were: 
interesting, enjoyable and informative. 
A number of themes emerged from the interviews with stakeholders. Firstly, that 
participation was very much a marketing exercise and there was an aspiration 
that MOOC participants might sign up for fee-paying Leicester courses as a result 
of participating in the MOOC. Course designers noted the value of using videos 
and bite-size chunks of learning, and saw these as pedagogical innovations, that 
they planned to incorporate into their campus-based courses. The value of 
learning analytics was also mentioned and in particular that the data indicated 
that videos should be no more than 10 minutes in length. The importance of 
working with experience learning technologist in the course design was also 
noted, combining subject expert knowledge with general knowledge about good 
pedagogy and learning design. A key concern mentioned by both course 
designers was the issue of designing for an unknown audience, and in particular 
not knowing the level of prior experience in the subject matter of the 
participants. However as noted earlier this did not appear to be an issue as the 
majority of participants stated that the level of the materials was about right. The 
platform was considered good from the learner perspective but not from the 
developers’ perspective, this has been fed back to the FutureLearn platform 
developers to help improve the system. The course designers were disappointed 
with the lack of discussion on the courses. The course designer for Richard the III 
provided weekly email summaries, whereas the forensic science course had a 
dedicated course tutor to address participants’ comments. In general the 
stakeholders felt the MOOCs were good for raising the profile of Leicester 
courses and for showcasing examples of good practice.24 
24 See http://e4innovation.com/?p=800 for a list of good practice guidelines for MOOCs
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Figure 4: Overall experience of participating in the MOOC 
These findings map well from evaluations of other MOOCs. Selwyn and Buffin 
(2014) did a meta analysis of MOOC initiatives. They focused on stakeholder 
perceptions of the MOOC experience and how these discourses framed some of 
the wider concerns around higher education, in terms of access to education, the 
relationship between different stakeholders and the nature of knowledge. They 
listed the following distinct discursive themes: 
 Size and scale in terms of the number of students, course and countries 
and the scale of the investment. 
 Higher Education marketplace in terms of competition between 
universities for students and for credentialisation of degrees. 
 The general sense of transformation in terms of non-specific descriptions 
of characteristics of disruption. 
 The business and economics aspects in terms of emerging business 
models and methods of monetization and profit making. 
 The pedagogical approaches in terms of teaching and instructional design. 
 How free the MOOCs were 
 The nature of the subject content and knowledge and the subject areas 
offered. 
 The nature of the students taking the MOOCs. 
 The perceptions of the teachers, tutors and others involved in designing 
and delivering the MOOCs. 
 The nature of assessment provided. 
 The ways in which technologies were used.
Policy recommendations 
Bliss (2014) argues that effective OER policy is critical for the entire open 
education movement. Policies exist at a number of levels: international, national, 
regional, local and institutional. He cites the OER impact map25 produced by the 
OER research hub. He cites Vance Randall he argues that policy is nearly always 
created to solve a particular problem or set of problems. He goes on to articulate 
the nature of policy at different levels. At the international level it is about 
raising awareness of OER and ensuring sustainability. At the national level OER 
may help solve the sustainable OER development problem by requiring open 
licensing on materials produced with public funds. Finally, at the institutional 
level it is about ensuring the mainstreaming of OER. 
POERUP concluded with the following recommendations for policy to promote 
the uptake of OER and MOOCs: 
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 Communication and awareness raising 
 Funding 
 Copyright and licensing 
 Reducing regulatory barriers 
 Quality 
 Teacher training and continuous professional development 
 Certification and accreditation 
 Infrastructure 
 Further research 
In terms of communication and awareness raising POERUP concluded that there 
was still a need to raise awareness of existing resources and, in some countries, 
to clarify what OER are and what their benefits are. There also needs to be 
continued support for existing programmes. To this I would add the need for 
Continuing Professional Development to help practitioners find resources and 
enable them to repurpose them for a new learning context. A study by Conole et 
al. (Conole, McAndrew et al. 2010) explored how OER could be repurposed for 
supporting collaborative learning. They concluded that using OER was hard for a 
number of reasons. In particular, the practitioner needs to unpack the implicit 
design of the OER and then find a way of repurposing it for a new learning 
context. 
Funding costs and ensuring sustainability are still key issues. More needs to be 
done to ensure the outputs of publically funded research in this area are 
continued to be used. We also need a better understanding of the cost basis of 
university teaching and in particular the costs associated with producing OER 
and delivering MOOCs. 
Not surprisingly copyright and licensing issues were still evident. There needs to 
be mechanisms in place to educate practitioners on IPR issues and to harness the 
25 http://oermap.org/policy-map/
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knowledge of information specialist on copyright and IPR, such as library 
professionals. 
In terms of reducing regulatory barriers, the POERUP project cited ‘Bologna 2’26 
and in particular that the focus should be on the competences learner gained 
rather than the duration of study. They also recommended the standardization of 
undergraduate syllabi across Europe. 
There were a number of key issues around the quality of OER and MOOCs. Ways 
of improving the visibility of OER included encouraging practitioners to include 
OER on approved course reading lists. It was also stated that it was important 
that OER and MOOCs met appropriate accessibility issues. Mechanisms for 
improving the quality of OER and MOOCs included the suggestion that peer 
review mechanisms are put in place, perhaps through an OER/MOOC evaluation 
and adoption panel. It was suggested that an in-depth country cost-benefits 
analysis should be undertaken to assess the potential savings that might be 
achieved through implementing an OER strategy. POERUP also recommended 
establishing a European quality assurance standard for OER content. Finally 
there is a need to consider the implications of OER and MOOCs on quality 
assurance and recognition. 
Teacher training and CPD was highlighted as a key way of increasing the impact 
and uptake of OER and MOOCs. The POERUP project stated that very few CPD 
programmes cover teaching online and even less on how to use OER and MOOCs. 
Suggestions to address this included: establishing (and adequately fund) a 
professional development programme to help teachers and administrators 
understand the benefits and uses of OER/MOOCs and open licensing. This would 
support teacher / trainer / lecturer CPD on the creation, use and re-use of OER, 
with coverage of distance learning, MOOCs and other forms of open educational 
practice, and also IPR issues, and establishing incentive schemes for teachers 
engaged in online professional development of their pedagogic skills including 
online learning. 
In terms of certification and accreditation the project recommended the 
establishment of transnational accrediting agencies and mutual recognition of 
accreditation across Europe. Also to ensure that there are appropriate 
mechanisms for APL (Accreditation of Prior Learning), including the ability to 
accredit knowledge and competences developed through online study and 
informal learning. 
Finally the infrastructure of the design and delivery of OER and MOOCs needs to 
be improved, to make it seamless across Europe and easy to use. 
The project concluded with a number of recommendations for further research. 
Firstly, this includes focusing on sustainable business models for OER and 
innovation. Secondly, encourage research into the verifiable benefits of OER, 
26 The Bologna process is a series of agreements between European countries to ensure 
comparability in the standards and quality of Higher Education qualifications – see 
http://en.wikipedia.org/wiki/Bologna_Process
with greater efforts to integrate such analyses with its ongoing research on 
distance learning, on-campus online learning, and pedagogy. Thirdly, future 
research in the K-12 sector should explicitly embrace Repositories, Federations, 
Portals and Tools and should consider off-campus learning (both institutional – 
virtual schools – and self-directed or home-tutor led). Fourthly, it is important to 
support educational institutions in developing new business and educational 
models around OER and MOOC. Finally, the project recommended the 
establishment of large-scale research and policy experimentations to test 
innovative pedagogical approaches, curriculum development and skills 
assessment. 
Accreditation of informal and non-formal learning 
Clearly OER and MOOCs offer opportunities for learners to learn for free and 
potentially enable individuals who cannot afford formal education to learn. A 
number of accreditation models have emerged for the accreditation of informal 
and non-formal learning through OER and MOOCs; such as badges for skills and 
competencies, certificates of participation and completion, and formal 
recognition of learning, through organisations like the OER University.27 
Figure 4 illustrates the relationship between formal and informal learning. There 
are two axes: learning individually or socially, and learning informally or 
formally. Traditional campus-based course and Distance Learning courses, sit in 
the top left hand side, mapping to learning individually in a formal learning 
context. Added a social element shifts this to the top right hand side, examples 
include blended courses and Distance Learning courses with an addition of social 
media. Learning individual and informally can be achieved through OER and 
xMOOCs, as shown in the bottom left hand side of the diagram. Added a social 
dimensions shifts this to the bottom right hand side, examples include learning 
through OER and social media, and cMOOCs. Transition from an informal to a 
formal learning context can be achieved in a number of ways: through traditional 
Accreditation of Prior Learning (APEL), via e-portfolios that evidence how the 
learner has achieved the learning outcomes, through organisations like the 
OERu, and through badges for accreditation. 
16 
27 http://oeru.org/
17 
Figure 5: The formal/informal learning landscape 
The OpenCred project28 investigated mechanisms for the accreditation of OER 
and MOOCs. The purpose was to gain an understanding of the landscape of 
accreditation of informal and non-formal learning and to inform a broader 
project on opening up education, OpenEdu,29 which is investigating the 
challenges and opportunities in the recognition of learning achievements via 
open learning with the aim of supporting policy development at a European 
level. The study started with a desk research phase, which sought to identify the 
ways in which the main open education collaborative networks, consortia and 
platforms in Europe offer recognition for open learning. The concept of 
recognition was broken down into different levels of formality, with reference to 
some key recent discussion documents in the literature, and descriptors were 
given for each level in the resulting hierarchy. Various European open education 
initiatives were then described in terms of this hierarchy of levels of formality of 
recognition. The researchers also carried out four in-depth case studies to 
investigate the experiences of a small number of participants in open education 
in Europe from different perspectives. Six interviews were held: two with 
teachers based in higher education education/research institutions, two with 
MOOC learners, and two with employers/employer bodies that are beginning to 
recognise non-formal, open learning. The findings revealed that the following 
aspects of open learning had a significant impact on recognition of open learning: 
robustness of assessment, affordability for the learner, and eligibility for 
assessment and recognition. 
Related initiatives 
OER and MOOC activities continue at a pace and there continues to be significant 
investment to investigate how OER and MOOCs can be developed and used. In 
28 See http://is.jrc.ec.europa.eu/pages/OpenCred/ISUNITWEBSITE-IPTS-JRC-EC.htm for a 
summary of the project 
29 http://is.jrc.ec.europa.eu/pages/EAP/OpenEdu.html
addition to the projects described in this chapter, it is worth highlighting some 
related research. The VMPass project is developing an accreditation framework 
for OER and MOOC. This is being achieved through a ‘learning passport, which 
has three sections to be completed: a section from the OER/MOOC provider, a 
sector to be completed by the learner, and a section from the accrediting 
organisation or body. 
The European Mutiple MOOC aggregator project, EMMA,30 aims to showcase 
excellence in innovative teaching methodologies and learning approaches 
through the large-scale piloting of MOOCs on different subjects. EMMA provides 
a system for the delivery of free, open, online courses in multiple languages from 
different European universities to help preserve Europe’s rich cultural, 
educational and linguistic heritage and to promote real cross-cultural and multi-lingual 
18 
learning. EMMA operates in two main modes; as an aggregator and 
hosting system of courses produced by European universities; and as a system 
that enables learners to construct their own courses using units from MOOCs as 
building blocks. The EMMA team are taking a deliberate multi-lingual, multi-cultural 
approach to learning by offering inbuilt translation and transcription 
services for courses hosted on the platform. 
The eMundus project31 focuses on the state of the art of MOOCs. It ims to 
strengthen cooperation and awareness among European Higher Education 
Institutions and their strategic counterparts worldwide by exploring the 
potential of Massive Online Open Courses (MOOCs) and Virtual Mobility (VM) to 
support long term, balanced, inter-cultural academic partnership. 
A recently project (OpenEdOz)32, funded by the Australian Office of Learning and 
Technology is developing a national policy for fostering the uptake of open 
resources and courses. It has two main activities: i) curriculum design case 
studies to answer the question of how student learning outcomes can be 
enhanced with OEP and ii) a National Policy Roadmap for fostering relevant 
uptake of open resources and courses. The project is due for completion in 
September 2015. 
Conclusion 
The chapter has provided an overview of OER and MOOC initiatives and 
developments, with a particular focus on the policy lens for uptake. It has drawn 
on a number of key research projects exploring this issue. The chapter concludes 
with a set of policy recommendations derived from the POERUP project. 
As stated at the start of this chapter, OER and MOOCs are challenging traditional 
educational institutions and their associated business models. OER and MOOCs 
are an example of what Christensen terms ‘disruptive innovation’ (Christensen 
1997). A disruptive innovation is an innovation that helps create a new 
market and value network, and eventually disrupts an existing market and value 
30 http://project.europeanmoocs.eu 
31 http://wikieducator.org/Emundus/Home 
32 http://openedoz.com
network (over a few years or decades), displacing an earlier technology. It is 
about change, about something new, about the unexpected and about changing 
mindsets. OER and MOOCs are disruptive in that they are challenging traditional 
educational institutions, to rethink their business models and to rethink the 
ways in which they design and deliver courses. It is unclear what the future of 
OER and MOOCs will be, and whether or not they will have a fundamental impact 
on the educational landscape. But if they make traditional institutions rethink 
their values and distinctiveness and what is the learner experience of attending 
one institution over another then that is for the good. My feeling is that there will 
be a spectrum of educational offerings from entirely free resources and courses, 
through to the Oxbridge model of the one to one tutorial. This spectrum will offer 
learners a variety of possibilities to engage with learning, matched to their 
individual preferences and needs. 
19 
References 
Atwell, G. (2007). "Personal Learning Environments: the future of learning?" 
eLearning papers 2(1). 
Bliss, T. J. (2014). "Musings on OER policy." aperta educationem 
http://tjbliss.org/musings-on-oer-policy/. 
Christensen, C. (1997). The innovator's dilemma: When new technologies cause 
great firms to fail. Harvard, Harvard University Press. 
Conole, G. (2013). Open Educational Resource. Designing for learning in an open 
world. New York, Springer: 225-242. 
Conole, G. (2014). "A new classification schema for MOOCs." INNOQUAL 2(3). 
Conole, G., P. McAndrew, et al. (2010). The role of CSCL pedagogical patterns as 
mediating artefacts for repurposing Open Educational Resources’. in F. 
Pozzi and D. Persico (Eds), Techniques for Fostering Collaboration in 
Online Learning Communities: Theoretical and Practical. 
Fini, A. (2009). "The technological dimension of a Massive Open Online Course: 
The case of the CCK08 course tools." IRRODL 10(5). 
Iiyoshi, T. and M. S. V. Kumar (2008). Opening Up Education: The Collective 
Advancement of Education through Open Technology, Open Content, and 
Open Knowledge, The MIT Press %@ 0262033712. 
McAndrew, P. (2006). Motivations for Openlearn: the Open University’s Open 
Content Initiative, Openlearning workshop paper. THe OECD experts 
meeting on Open Educatinal Resouces. Barcelona. 
Schreurs, B., V. d. Beemt, et al. (2014). "An investigation into social learning 
activities by practitioners in open educational practices." IRRODL 15(4). 
Selwyn, N. and S. Buffin (2014). MOOC research initiative - final report. 
Siemens, G. (2005). "Connectivism: A learning theory for the digital age." 
International journal of instructional technology and distance learning 
2(1): 3–10. 
Weller, M. (2011). The digital scholar - how technology is changing academic 
practice. London, Bloomsbury Academic.

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Promoting policy uptake for OER and MOOCs

  • 1. 1 Promoting policy uptake for OER and MOOCs Gráinne Conole Abstract This chapter will provide a review of the policy perspectives on Open Educational Resources (OER) and Massive Open Online Courses (MOOCs). It draws in particular on the findings from two EU-funded projects: OPAL and POERUP. The OPAL initiative focused on identifying the practices around OER in terms of how they were created and repurposed. POERUP explored the ways in which Governments stimulated the uptake of OER and MOOCs. The aim was to enable OER and MOOC stakeholders to make more informed strategic decisions to promote the use of OER and MOOCs. It also draws on the findings of the OpenCred project, which focused on accreditation of informal and non-formal learning. The chapter will conclude by discussing the policy implications of OER and MOOCs. Introduction Digital technologies continue to develop at a pace. Smart phones and tables mean that learning anywhere and anytime is now a reality, learning analytics provide rich data on learning behaviours which can be used by teachers to help learners or by learners themselves to improve their learning strategies. Digital technologies offer a wealth of ways in which learners can interactive with multimedia and to communicate and collaborate with tutors and peers. The pace of change is evident through looking at the annual New Media Consortium Horizon reports1 and the Innovating Pedagogy reports.2 The latest edition of the Innovating Pedagogy report lists the following ten innovations that are likely to have a significant impact on education in the next few years:  Massive open social learning  Learning design informed by analytics  The flipped classroom  Bring your own devices  Learning to learn  Dynamic assessment  Event-based learning  Learning through storytelling  Threshold concepts  Bricolage Figure 1 shows the key digital technologies of significance over the last thirty years or so, starting with the emergence of tools to create rich multimedia in the late eighties through to learning analytics tools in recent years. Open Educational 1 http://redarchive.nmc.org/horizon-project/horizon-reports 2 http://www.open.ac.uk/blogs/innovating/
  • 2. 2 Resources (OER) emerged around 2001 and Massive Open Online Courses (MOOCs) in 2008. Figure 1: A timeline of key digital technologies OER and MOOCs are challenging traditional formal educational institutions, enabling learners to learn through free resources and courses. As a result new business models are emerging and we are seeing a disaggregation of education. In the future learners may choose not to do a three-year degree, but rather pick and choose learning opportunities to meet their needs. For example, they may pay for high-quality learning resources, or for a learning pathway through materials, or pay for some form of support through peers or a subject-expert tutor. Finally they may choose to pay for accreditation for their learning. The emergence of OER It is now over ten years since the emergence of the OER movement, promoted by organisations such as UNESCO and the Hewlett Foundation, who argued that education is a fundamental human right and therefore educational resources should be freely available. There are now hundreds of high-quality OER repositories worldwide. The Hewlett foundation define OER3 as: 3 Definition on the Hewlett Website, http://www.hewlett.org/Programs/Education/OER/
  • 3. 3 Teaching, learning, and research resources that reside in the public domain or have been released under an intellectual property license that permits their free use or re-purposing by others. Whilst OECD define them as: Digitised materials offered freely and openly for educators, students and self- learners to use and reuse for teaching, learning and research (OECD, 2007, p. 133). The Cape Town Open Education Declaration4 argues that the OER movement is based on: The belief that everyone should have the freedom to use, customize, improve and redistribute educational resources without constraint. It focuses on three suggested strategies to removing barriers to the use of OER: teacher and learner engagement with OER, a general policy to publish openly and commitment to open approaches at institutional and government levels. Conole (2013) provides an overview of the emergence of the OER movement, along with a list of some of the key OER initiatives. There are a number of perceived benefits of OER. Firstly, they are free, providing learners who can’t afford formal education with access to learning materials. Secondly, they can be adapted and repurposed by teachers for use in a different learning context. Thirdly, they provide examples of good practice, which provide inspiration for teachers’ design practices. The emergence of MOOCs The first MOOC, Connectivism and Connective Knowledge (CCK08), was launched in 2008. It was based on the principles of Connectivism developed by Siemens (2005). In particular participants were encouraged to harness the affordances of social and participatory media to support their learning. There was no right learning pathway; each participant created his or her own Personalised Learning Environment (PLE) (Atwell 2007). They communicated with peers through a variety of channels (blogs, wikis, social networking sites, email, Twitter etc.). Fini published an evaluation of the MOOC (Fini 2009). He concluded that the course attracted adult lifelong learners who were not interested in course completion. Time constraints, language barriers and ICT skills were listed as factors that influenced which tools learners used. CCK08 is an example of a type of MOOC that has been called a cMOOC. The emphasis is on learning in a social context, harnessing the power of social media. Cormier (one of the founders of the CCK08 MOOC) has produced a video, which describes cMOOCs. In 2011, a second type of MOOC emerged, xMOOCs, through organisations like Udacity,5 EdX6 and Coursera.7 These courses were didactic in 4 http://www.capetowndeclaration.org/ 5 https://www.udacity.com/ 6 https://www.edx.org/
  • 4. 4 nature, consisting primarily of multimedia, videos and e-assessment elements. The focus was more on the individual. However, given the variety of MOOCs now being offered this categorization of xMOOCs and cMOOCs is too simplistic. Conole has developed a new classification schema for MOOCs based on twelve dimensions (Conole 2014). The first three are to do with the context of the MOOC (how open it is, how diverse the learners are and how massive it is). The remaining nine dimensions are to do with the pedagogical approach adopted (the use of multimedia, how reflection, communication and collaboration are fostered, the nature of the learning pathway provided, what quality assurances processes are applied, whether there are any certification mechanisms, links to formal educational offerings and the degree of learner autonomy). The classification schema can be used to describe MOOCs and also to design and evaluate them. The list of MOOCs is growing,8 as are the publications associated with them, these include descriptions of MOOCs and their evaluation.9 EFQUEL (the European Foundation for Quality in E-Learning) have produced an excellent series of MOOCs focusing on quality and MOOC development and use.10 There are advocates and proponents of MOOCs. The advocates argue that the benefits of MOOCs include the fact that they are free and that they enable participants to be part of a global community of peers, providing them with experience of learning online and at scale. It is also argued that because they are free, they are socially inclusive, provide access to learning for those who cannot afford formal fee-based education. The proponents argue that the drop out rates are high (early MOOCs typically had drop out rate of 95 – 98 %) and that it is more about ‘learning income than learning outcomes’ and hence primarily a marketing exercise.11 OER and MOOC initiatives – the OPAL and POERUP projects When OER emerged, there was a naïve assumption that just making resources freely available would result in teachers and learners using and repurposing. Despite this evaluation of the use of OER repositories and participation in MOOCs indicates that these resources are not being extensively used and that there are high dropout rates (McAndrew 2006). Conole (2013) states the following with respect to this: The OER movement has been successful in promoting the idea that knowledge is a public good, expanding the aspirations of organisations and individuals to 7 https://www.coursera.org/ 8 See for example http://ww.mooc-list.com/ 9 See for example the ICDE’s list of MOOC reports (http://www.icde.org/en/icde_news/Recent+reports+and+papers+on+MOOCs+and+Online+ed ucation.b7C_wRfSYa.ips), the MOOCs research reports site (http://www.moocresearch.com/reports) and the MOOCs for development site (http://www.moocs4d.org/media.html) 10 http://mooc.efquel.org/ 11 For an online debate on the pros and cons of MOOCs see http://alternative-educate. blogspot.co.uk/2012/12/audio-ascilite-2012-great-debate-moocs.html
  • 5. 5 publish OER. However as yet the potential of OER to transform practice has not being realised, there is a need for innovative forms of support on the creation and evaluation of OER, as well as an evolving empirical evidence-base about the effectiveness of OER. Indeed more broadly there are still challenges with persuading teachers to use digital technologies. A recent Pearson’s report12 on faculty attitude to IT states: Few faculty members (7 percent) strongly agree that online courses can achieve student learning outcomes that are at least equivalent to those of in-person courses. In terms of MOOCs the report states that: 62 percent of faculty members strongly agree that institutions should start MOOCs only with faculty approval; nearly as many (59 percent) strongly agree that MOOCs should be evaluated by accrediting agencies. It is worth concluding this section by locating OER and MOOCs in the wider context of openness. This consists of a full spectrum of open practices across learning, teaching and research activities, from open access, through digital scholarship (Weller 2011) and adopting open approaches to learning and teaching through OER and MOOCs. Iliyoshi and Kumar provide an overview of the open educational movement (Iiyoshi and Kumar 2008). The discuss the notion of ‘openness’ and what it might mean in an educational context, in terms of open content, technology and knowledge. They argue that this is beginning to change the way resources are used, shared and improved. They suggest that the central tenet of open education is that ‘education can be improved by making educational assets visible and accessible and by harnessing the collective wisdom of a community of practice and reflection’. The importance of open practices for learning and teaching is evident through the European ‘Opening up education’ initiative,13 which states the following: The main goal of this initiative is to stimulate ways of learning and teaching through ICT and digital content, mainly through the development and availability of OER. The website goes on to list the following as key benefits:  It will enable students to build knowledge from open and free sources other than their teachers and institutions, and with different methods;  It will facilitate everyone to engage in learning/study groups, thus creating learning communities beyond their classrooms;  It will make personalisation and customisation of education a much easier task; 12 https://commission.fiu.edu/helpful-documents/online-education/12-ihe-survey-faculty-attitudes- on-technology-2013.pdf 13 http://www.openeducationeuropa.eu/en/initiative
  • 6. 6  To will enable teachers to create communities of practice to exchange teaching materials and best practices.  It will provide access to a wider range of educational resources across borders and languages. The OPAL initiative The OPAL initiative aimed to address the issue of the lack of uptake and use of OER.14 Over 100 case studies of OER repositories were examined. From this a set of OER practices15 were identified, in terms of how OER were being created, used and repurposed. From these an OPAL metromap16 was developed, which enabled OER stakeholders (policy makers, managers, practitioners and learner) to create a vision and implementation map for OER. Figure 1 shows the metromap, for each stakeholder there are a number of relevant ‘metro stops’. Figure 2: The OPAL metromap These are:  Vision for OEP: what is the vision for the creation, use and repurposing of OER? What institutional targets need to be set in relation to OER?  Strategies and policies: what strategies and policies are in place or need to be developed to achieve the vision? 14 http://www.oer-quality.org/ 15 Open Educational Practices are defined as “practices which support the (re)use and production of OER through institutional policies, promote innovative pedagogical models, and respect and empower learners as co-producers on their lifelong learning path" (Ehlers, 2011). Initially eight were identified: strategies and policies, Quality Assurance models, partnership models, tools and tool practices, barriers and success factors, innovations, skills development and support, and business models/sustainability strategies. 16 http://www.oer-quality.org/publications/guide/roadmap/
  • 7. 7  Business models: what business models will be needed?  Partnerships: what partnerships with other organisations might be useful?  Relevance: what is the relevance to individuals and institutions?  Copyright framework: what copyright framework needs to be developed?  Motivation framework: how can learners and teachers be motivated to use OER?  Alignment with practices: how do we ensure that OER activities align with existing learning and teaching practices?  Mindsets and attitudes: what are the current attitudes of learners and teachers towards the use of OER and how can these be changed to have a more favourable perspective on the use of OER?  Sharing and exchanging: what mechanisms need to be in place to enabling the sharing of good practice?  Process for creating: how can the processes of creating OER be enabled?  Using OER: how can OER use be encouraged?  Repurposing OER: how can teachers be facilitated to repurposing OER for use in different learning contexts?  Sharing OER: how can OER be shared and discussed?  Quality mechanisms: what quality mechanisms are needed for OER?  Skills of teachers: what are the current skills levels of teachers around OER?  Digital literacy: what kinds of digital literacies do learners and teachers need to make effective use of OER?  Support mechanisms for teachers: what support mechanisms are needed for teachers? The OPAL website states the following in relation to this: The OEP Guidelines enable learners, educational practitioners, leaders of organisations, and policy makers to plot their trajectory on the path to open educational practices. This begins with assessing your current position, through the creation of a vision for openness and a strategy for open practices, and finally to implementing and promoting open educational practices. The OPAL initiative made significant progress in identifying OER practices and barriers to uptake of OER. The metromap provides useful guidelines to enable stakeholders to create both a vision for OER and associated practice and a roadmap for implementation. The POERUP project The POERUP project17 built on the findings of OPAL. POERUP collated an inventory of over 500 OER initiatives worldwide. 33 country reports were also collated, which described the following: the educational context (across schools, the tertiary sector, adult learning and the VET sector), the level of Internet and e- 17 http://www.poerup.info/
  • 8. learning maturity, and the types of OER initiatives. The following countries were included: 8  The European Union: Belgium, France, Hungary, Italy, Netherlands, Poland and United Kingdom  Outside the EU: Australia, Canada, New Zealand and United States. In additional a series of mini-studies were derived:  Southern Europe: Greece, Portugal and Spain  North/East Europe: Denmark, Finland, Norway, Romania and Sweden  The rest of the world: Argentina, Kuwait, Mexico, Oman, Qatar, South Africa and Thailand. The key conclusions from the country reports were that many countries seem to be doing little around OER, however there is a lot under the radar, such as open access approaches, the development and use of teacher repositories and specific schools’ ICT initiatives. There is considerable variability in OER activity, which is specifically related to the level of OER policy (and funding) available in each country. The UK for example has a sizeable amount of OER initiatives and activities, partly because of significant funding from the Joint Information Systems Committee (JISC) and the Higher Education Academy (HEA). Very few countries (or institutions) have explicit OER policies. In some countries (for example Portugal) almost every university has an open access policy, although this may not necessarily specifically mention OER. Where there were national policies these were often limited in scope and largely concerned with publically funded research in HE. Seven in-depth case studies of OER communities were carried out using Social Networking Analysis (SNA), to ascertain the nature of the communities, the types of interactions, and the factors that influenced the sustainability of the communities (Schreurs, Beemt et al. 2014). This included the Dutch wikiwijs community, ALISON in Ireland, the OERu consortium and the MOOC consortium FutureLearn. Wikiwijs18 is an open educational resources (OER) platform for teachers launched by the Dutch Ministry of Education to 'stimulate development and use of OER', 'improve access to both open and 'closed' digital learning materials', 'support teachers in arranging their own learning materials and professionalization', and to 'increase teacher involvement in development and use of OER.' Wikiwijs builds on the wiki philosophy of Wikipedia but customizes an existing OER platform, Connexions, to host and distribute its content. Wikiwijs is focused on all levels of education, from primary to higher education. All content on Wikiwijs is available under CC BY. 18 http://www.wikiwijsleermiddelenplein.nl/
  • 9. 9 The Irish ALISON website19 states that it offers over 600 free online courses. Four stakeholders are identified: students, teachers, employers and publishers. The benefits for students are listed as providing them with a means to gain verification and certification, and the opportunity to take a free aptitude test. The benefits for teachers are listed as mechanisms to support the management of large groups and automatic testing. The benefits for employers are listed as mechanisms to upskill employees and a means of verifying candidates’ knowledge. Finally, the benefits for publishers are listed as a means of reaching millions of learners and a mechanism for earning advertising revenue. The OERu20 is an international consortium of institutions, learners can choose to learn through OER and/or MOOCs and then approach one of the partners for recognition of their learning and accreditation via that institution. There are now 37 members of the consortium and a range of courses offered via the website. The website states that all their courses are taught online, based on open educational resources, and designed for independent learning. They claim that the partner institutions offer qualifications through the OERu network, which are equivalent to those offered on-campus. Some of the benefits listed are that learners can ‘try before they buy’ as all OERu materials are free, and that learners can customize their learning via micro courses. Three ways of engaging with an OERu course are listed: self-directed interest, certification for active participation, and learning for credit. The FutureLearn consortium21 is the latest MOOC consortium, initiated by the Open University UK, it now has 37 partners. FutureLearn was launched in December 2012. A key aspiration behind the initiative is inspiring learning for life and providing a means for globally connecting learners with experts. The platform offers a diverse range of courses. The pedagogy associated with FutureLearn courses is based on high-quality ‘bit size’ chunks of learning and it is about learning through storytelling. Courses contain a mixture of text, audio, video and activities. Participants can pay to get a certificate of participation. The platform has a rich set of learning analytic tools, to help course designers improve and refine their MOOCs. The FutureLearn website lists the following as key principles: open approaches and practices, listening to learners (and clearly analysis of the learning analytics data is key to this), telling stories, provoking conversation, creating connections, keeping it simple, learning from others, celebrating progress, and embracing FutureLearners. Analysis of these communities gives a picture of the OER and MOOC landscape, the focus of different initiatives and any associated business models and the mechanisms that are needed to make them sustainable. 19 http://alison.com/ 20 http://oeru.org/ 21 https://www.futurelearn.com/
  • 10. MOOC evaluation The University of Leicester is a FutureLearn partner, the Institute of Learning Innovation undertook an evaluation of the first two Leicester MOOCs delivered on the platform. The courses were: ‘England in the time of King Richard III’22 and ‘Forensic Science and Criminal Justice’.23 Each course was six weeks in duration, with three hours of learning per week. The courses adopted the bite-site chunking of learning through a variety of text, audio, video and activities. Participants could pay £25 for a certificate of participation. The methodology consisted of interviews with stakeholders (course designers, tutors, learners and the Director of Education at Leicester who was the lead on Leicester’s MOOC developments). An online survey was also sent to MOOC participants. In addition the courses and the associated learning analytics data were analysed. The number registered for each MOOC and the drop out rates were also collected. The aims of the evaluation included: 10  The rationale for joining  The patterns of interaction in the MOOCs  The perceptions of the MOOCs by both course developers and participants  The time needed for development  The time participants spend on different components of the MOOCs  The reasons for participating  The reasons for drop out. Table 1 shows a breakdown of the activities associated with the Richard the III MOOC. 96.5 % of participants liked or strongly liked reading articles. 94.1 % liked or strongly liked watching videos. 91.6 % liked or strongly liked following links to related content and 89.7 % liked or strongly liked doing the online quizzes and getting feedback. Lower percentages were evident for reading the comments posted by other participants (58.7 %) and discussing things online with others (27.5 %). 22 https://www.futurelearn.com/courses/england-of-richard-third 23 https://www.futurelearn.com/courses/forensic-crim-justice
  • 11. 11 Table 1: Breakdown of activities on the Richard the III MOOC Figure 2 shows a breakdown of the age of participants. A significant percentage were older learners. This can be attributed to the fact that the course was primarily advertised to OU alumni. 52 % had prior experiences of MOOCs, and most had some level of higher education qualifications. These findings mirror those from evaluations of other MOOCs. The Richard the III MOOC was capped at 10, 066 participants. Most visited the site at least a few times each week and posted an average of 8 posts each week. 87 % had little or no contact with tutors and 47 % were still active in the final week. Figure 3 Survey findings for the Richard the III MOOC Overall the participants were positive about their experience of participating in the MOOC (Figure 3). 97 % stated that the structure of the MOOC was clear. 91.5 % found the MOOC engaging and interesting, 91 % stated that it was a positive
  • 12. 12 experience. They indicated that the course was about right in terms of level of difficulty, time and length. The top three reasons stated for participation were: learning new things (85 %), trying a MOOC (53 %) and experiencing online learning (46 %). Three common words used to describe the MOOC were: interesting, enjoyable and informative. A number of themes emerged from the interviews with stakeholders. Firstly, that participation was very much a marketing exercise and there was an aspiration that MOOC participants might sign up for fee-paying Leicester courses as a result of participating in the MOOC. Course designers noted the value of using videos and bite-size chunks of learning, and saw these as pedagogical innovations, that they planned to incorporate into their campus-based courses. The value of learning analytics was also mentioned and in particular that the data indicated that videos should be no more than 10 minutes in length. The importance of working with experience learning technologist in the course design was also noted, combining subject expert knowledge with general knowledge about good pedagogy and learning design. A key concern mentioned by both course designers was the issue of designing for an unknown audience, and in particular not knowing the level of prior experience in the subject matter of the participants. However as noted earlier this did not appear to be an issue as the majority of participants stated that the level of the materials was about right. The platform was considered good from the learner perspective but not from the developers’ perspective, this has been fed back to the FutureLearn platform developers to help improve the system. The course designers were disappointed with the lack of discussion on the courses. The course designer for Richard the III provided weekly email summaries, whereas the forensic science course had a dedicated course tutor to address participants’ comments. In general the stakeholders felt the MOOCs were good for raising the profile of Leicester courses and for showcasing examples of good practice.24 24 See http://e4innovation.com/?p=800 for a list of good practice guidelines for MOOCs
  • 13. 13 Figure 4: Overall experience of participating in the MOOC These findings map well from evaluations of other MOOCs. Selwyn and Buffin (2014) did a meta analysis of MOOC initiatives. They focused on stakeholder perceptions of the MOOC experience and how these discourses framed some of the wider concerns around higher education, in terms of access to education, the relationship between different stakeholders and the nature of knowledge. They listed the following distinct discursive themes:  Size and scale in terms of the number of students, course and countries and the scale of the investment.  Higher Education marketplace in terms of competition between universities for students and for credentialisation of degrees.  The general sense of transformation in terms of non-specific descriptions of characteristics of disruption.  The business and economics aspects in terms of emerging business models and methods of monetization and profit making.  The pedagogical approaches in terms of teaching and instructional design.  How free the MOOCs were  The nature of the subject content and knowledge and the subject areas offered.  The nature of the students taking the MOOCs.  The perceptions of the teachers, tutors and others involved in designing and delivering the MOOCs.  The nature of assessment provided.  The ways in which technologies were used.
  • 14. Policy recommendations Bliss (2014) argues that effective OER policy is critical for the entire open education movement. Policies exist at a number of levels: international, national, regional, local and institutional. He cites the OER impact map25 produced by the OER research hub. He cites Vance Randall he argues that policy is nearly always created to solve a particular problem or set of problems. He goes on to articulate the nature of policy at different levels. At the international level it is about raising awareness of OER and ensuring sustainability. At the national level OER may help solve the sustainable OER development problem by requiring open licensing on materials produced with public funds. Finally, at the institutional level it is about ensuring the mainstreaming of OER. POERUP concluded with the following recommendations for policy to promote the uptake of OER and MOOCs: 14  Communication and awareness raising  Funding  Copyright and licensing  Reducing regulatory barriers  Quality  Teacher training and continuous professional development  Certification and accreditation  Infrastructure  Further research In terms of communication and awareness raising POERUP concluded that there was still a need to raise awareness of existing resources and, in some countries, to clarify what OER are and what their benefits are. There also needs to be continued support for existing programmes. To this I would add the need for Continuing Professional Development to help practitioners find resources and enable them to repurpose them for a new learning context. A study by Conole et al. (Conole, McAndrew et al. 2010) explored how OER could be repurposed for supporting collaborative learning. They concluded that using OER was hard for a number of reasons. In particular, the practitioner needs to unpack the implicit design of the OER and then find a way of repurposing it for a new learning context. Funding costs and ensuring sustainability are still key issues. More needs to be done to ensure the outputs of publically funded research in this area are continued to be used. We also need a better understanding of the cost basis of university teaching and in particular the costs associated with producing OER and delivering MOOCs. Not surprisingly copyright and licensing issues were still evident. There needs to be mechanisms in place to educate practitioners on IPR issues and to harness the 25 http://oermap.org/policy-map/
  • 15. 15 knowledge of information specialist on copyright and IPR, such as library professionals. In terms of reducing regulatory barriers, the POERUP project cited ‘Bologna 2’26 and in particular that the focus should be on the competences learner gained rather than the duration of study. They also recommended the standardization of undergraduate syllabi across Europe. There were a number of key issues around the quality of OER and MOOCs. Ways of improving the visibility of OER included encouraging practitioners to include OER on approved course reading lists. It was also stated that it was important that OER and MOOCs met appropriate accessibility issues. Mechanisms for improving the quality of OER and MOOCs included the suggestion that peer review mechanisms are put in place, perhaps through an OER/MOOC evaluation and adoption panel. It was suggested that an in-depth country cost-benefits analysis should be undertaken to assess the potential savings that might be achieved through implementing an OER strategy. POERUP also recommended establishing a European quality assurance standard for OER content. Finally there is a need to consider the implications of OER and MOOCs on quality assurance and recognition. Teacher training and CPD was highlighted as a key way of increasing the impact and uptake of OER and MOOCs. The POERUP project stated that very few CPD programmes cover teaching online and even less on how to use OER and MOOCs. Suggestions to address this included: establishing (and adequately fund) a professional development programme to help teachers and administrators understand the benefits and uses of OER/MOOCs and open licensing. This would support teacher / trainer / lecturer CPD on the creation, use and re-use of OER, with coverage of distance learning, MOOCs and other forms of open educational practice, and also IPR issues, and establishing incentive schemes for teachers engaged in online professional development of their pedagogic skills including online learning. In terms of certification and accreditation the project recommended the establishment of transnational accrediting agencies and mutual recognition of accreditation across Europe. Also to ensure that there are appropriate mechanisms for APL (Accreditation of Prior Learning), including the ability to accredit knowledge and competences developed through online study and informal learning. Finally the infrastructure of the design and delivery of OER and MOOCs needs to be improved, to make it seamless across Europe and easy to use. The project concluded with a number of recommendations for further research. Firstly, this includes focusing on sustainable business models for OER and innovation. Secondly, encourage research into the verifiable benefits of OER, 26 The Bologna process is a series of agreements between European countries to ensure comparability in the standards and quality of Higher Education qualifications – see http://en.wikipedia.org/wiki/Bologna_Process
  • 16. with greater efforts to integrate such analyses with its ongoing research on distance learning, on-campus online learning, and pedagogy. Thirdly, future research in the K-12 sector should explicitly embrace Repositories, Federations, Portals and Tools and should consider off-campus learning (both institutional – virtual schools – and self-directed or home-tutor led). Fourthly, it is important to support educational institutions in developing new business and educational models around OER and MOOC. Finally, the project recommended the establishment of large-scale research and policy experimentations to test innovative pedagogical approaches, curriculum development and skills assessment. Accreditation of informal and non-formal learning Clearly OER and MOOCs offer opportunities for learners to learn for free and potentially enable individuals who cannot afford formal education to learn. A number of accreditation models have emerged for the accreditation of informal and non-formal learning through OER and MOOCs; such as badges for skills and competencies, certificates of participation and completion, and formal recognition of learning, through organisations like the OER University.27 Figure 4 illustrates the relationship between formal and informal learning. There are two axes: learning individually or socially, and learning informally or formally. Traditional campus-based course and Distance Learning courses, sit in the top left hand side, mapping to learning individually in a formal learning context. Added a social element shifts this to the top right hand side, examples include blended courses and Distance Learning courses with an addition of social media. Learning individual and informally can be achieved through OER and xMOOCs, as shown in the bottom left hand side of the diagram. Added a social dimensions shifts this to the bottom right hand side, examples include learning through OER and social media, and cMOOCs. Transition from an informal to a formal learning context can be achieved in a number of ways: through traditional Accreditation of Prior Learning (APEL), via e-portfolios that evidence how the learner has achieved the learning outcomes, through organisations like the OERu, and through badges for accreditation. 16 27 http://oeru.org/
  • 17. 17 Figure 5: The formal/informal learning landscape The OpenCred project28 investigated mechanisms for the accreditation of OER and MOOCs. The purpose was to gain an understanding of the landscape of accreditation of informal and non-formal learning and to inform a broader project on opening up education, OpenEdu,29 which is investigating the challenges and opportunities in the recognition of learning achievements via open learning with the aim of supporting policy development at a European level. The study started with a desk research phase, which sought to identify the ways in which the main open education collaborative networks, consortia and platforms in Europe offer recognition for open learning. The concept of recognition was broken down into different levels of formality, with reference to some key recent discussion documents in the literature, and descriptors were given for each level in the resulting hierarchy. Various European open education initiatives were then described in terms of this hierarchy of levels of formality of recognition. The researchers also carried out four in-depth case studies to investigate the experiences of a small number of participants in open education in Europe from different perspectives. Six interviews were held: two with teachers based in higher education education/research institutions, two with MOOC learners, and two with employers/employer bodies that are beginning to recognise non-formal, open learning. The findings revealed that the following aspects of open learning had a significant impact on recognition of open learning: robustness of assessment, affordability for the learner, and eligibility for assessment and recognition. Related initiatives OER and MOOC activities continue at a pace and there continues to be significant investment to investigate how OER and MOOCs can be developed and used. In 28 See http://is.jrc.ec.europa.eu/pages/OpenCred/ISUNITWEBSITE-IPTS-JRC-EC.htm for a summary of the project 29 http://is.jrc.ec.europa.eu/pages/EAP/OpenEdu.html
  • 18. addition to the projects described in this chapter, it is worth highlighting some related research. The VMPass project is developing an accreditation framework for OER and MOOC. This is being achieved through a ‘learning passport, which has three sections to be completed: a section from the OER/MOOC provider, a sector to be completed by the learner, and a section from the accrediting organisation or body. The European Mutiple MOOC aggregator project, EMMA,30 aims to showcase excellence in innovative teaching methodologies and learning approaches through the large-scale piloting of MOOCs on different subjects. EMMA provides a system for the delivery of free, open, online courses in multiple languages from different European universities to help preserve Europe’s rich cultural, educational and linguistic heritage and to promote real cross-cultural and multi-lingual 18 learning. EMMA operates in two main modes; as an aggregator and hosting system of courses produced by European universities; and as a system that enables learners to construct their own courses using units from MOOCs as building blocks. The EMMA team are taking a deliberate multi-lingual, multi-cultural approach to learning by offering inbuilt translation and transcription services for courses hosted on the platform. The eMundus project31 focuses on the state of the art of MOOCs. It ims to strengthen cooperation and awareness among European Higher Education Institutions and their strategic counterparts worldwide by exploring the potential of Massive Online Open Courses (MOOCs) and Virtual Mobility (VM) to support long term, balanced, inter-cultural academic partnership. A recently project (OpenEdOz)32, funded by the Australian Office of Learning and Technology is developing a national policy for fostering the uptake of open resources and courses. It has two main activities: i) curriculum design case studies to answer the question of how student learning outcomes can be enhanced with OEP and ii) a National Policy Roadmap for fostering relevant uptake of open resources and courses. The project is due for completion in September 2015. Conclusion The chapter has provided an overview of OER and MOOC initiatives and developments, with a particular focus on the policy lens for uptake. It has drawn on a number of key research projects exploring this issue. The chapter concludes with a set of policy recommendations derived from the POERUP project. As stated at the start of this chapter, OER and MOOCs are challenging traditional educational institutions and their associated business models. OER and MOOCs are an example of what Christensen terms ‘disruptive innovation’ (Christensen 1997). A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value 30 http://project.europeanmoocs.eu 31 http://wikieducator.org/Emundus/Home 32 http://openedoz.com
  • 19. network (over a few years or decades), displacing an earlier technology. It is about change, about something new, about the unexpected and about changing mindsets. OER and MOOCs are disruptive in that they are challenging traditional educational institutions, to rethink their business models and to rethink the ways in which they design and deliver courses. It is unclear what the future of OER and MOOCs will be, and whether or not they will have a fundamental impact on the educational landscape. But if they make traditional institutions rethink their values and distinctiveness and what is the learner experience of attending one institution over another then that is for the good. My feeling is that there will be a spectrum of educational offerings from entirely free resources and courses, through to the Oxbridge model of the one to one tutorial. This spectrum will offer learners a variety of possibilities to engage with learning, matched to their individual preferences and needs. 19 References Atwell, G. (2007). "Personal Learning Environments: the future of learning?" eLearning papers 2(1). Bliss, T. J. (2014). "Musings on OER policy." aperta educationem http://tjbliss.org/musings-on-oer-policy/. Christensen, C. (1997). The innovator's dilemma: When new technologies cause great firms to fail. Harvard, Harvard University Press. Conole, G. (2013). Open Educational Resource. Designing for learning in an open world. New York, Springer: 225-242. Conole, G. (2014). "A new classification schema for MOOCs." INNOQUAL 2(3). Conole, G., P. McAndrew, et al. (2010). The role of CSCL pedagogical patterns as mediating artefacts for repurposing Open Educational Resources’. in F. Pozzi and D. Persico (Eds), Techniques for Fostering Collaboration in Online Learning Communities: Theoretical and Practical. Fini, A. (2009). "The technological dimension of a Massive Open Online Course: The case of the CCK08 course tools." IRRODL 10(5). Iiyoshi, T. and M. S. V. Kumar (2008). Opening Up Education: The Collective Advancement of Education through Open Technology, Open Content, and Open Knowledge, The MIT Press %@ 0262033712. McAndrew, P. (2006). Motivations for Openlearn: the Open University’s Open Content Initiative, Openlearning workshop paper. THe OECD experts meeting on Open Educatinal Resouces. Barcelona. Schreurs, B., V. d. Beemt, et al. (2014). "An investigation into social learning activities by practitioners in open educational practices." IRRODL 15(4). Selwyn, N. and S. Buffin (2014). MOOC research initiative - final report. Siemens, G. (2005). "Connectivism: A learning theory for the digital age." International journal of instructional technology and distance learning 2(1): 3–10. Weller, M. (2011). The digital scholar - how technology is changing academic practice. London, Bloomsbury Academic.