Analysis of the successes and failures of some incremental local commercial radio stations launched in the UK, written by Grant Goddard in March 1992 for Music Week magazine.
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
'Incremental Radio Stations That Deliver Niche Music Formats Thrive, Those That Abandon Them For Mainstream Pop Fail' by Grant Goddard
1. INCREMENTAL RADIO STATIONS
THAT DELIVER NICHE MUSIC
FORMATS THRIVE, THOSE THAT
ABANDON THEM FOR
MAINSTREAM POP FAIL
by
GRANT GODDARD
www.grantgoddard.co.uk
March 1992