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NEWS: OFCOM ADVERTISES
LOCAL COMMERCIAL FM RADIO
LICENCES FOR SOLENT AND
TORBAY
by
GRANT GODDARD
www.grantgoddard.co.uk
February 2005
News: Ofcom Advertises Local Commercial FM Radio Licences For Solent And Torbay Page 1
©2005 Grant Goddard
Ofcom has invited applications for two new FM commercial radio licences, a
regional station covering the Solent and a local station for Torbay.
The Solent service will cover an adult population of 1,250,000 in south
Hampshire, East Dorset, the Isle of Wight and the south west of West Sussex.
Ofcom has emphasised that applicants must demonstrate their proposed
format “would broaden the range of programmes available by way of local
(commercial) services in the area” and “would cater for tastes and interests
different from those already catered for.” Eleven commercial services cover all
or part of the proposed area, including four owned by Capital/GWR and four
owned by The Local Radio Company.
The Torbay service will cover an adult population of 200,000 in Torbay,
Dartmouth, Newton Abbot, Teignmouth and Totnes. Because of the small
population coverage, Ofcom says it will pay particular attention to applicants’
ability to provide a viable business plan for the duration of the licence, and to
ensuring that applicants’ speech content complements that of the two existing
local commercial services. Commercial radio achieves only a 30% share of
listening in Torbay, because of the strength of 'BBC Radio Devon' (18% share)
over GWR-owned 'Gemini FM' (16% share) and 'Classic Gold' (3% share).
Applications for both licences must be submitted to Ofcom by 5 May 2005.
[First published in 'The Radio Magazine' as 'Solent And Torbay Licences Advertised', #670, 12 February 2005]
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of
experience in the broadcasting industry, having held senior management and consultancy
roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at
http://www.grantgoddard.co.uk

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'News: Ofcom Advertises Local Commercial FM Radio Licences For Solent And Torbay' by Grant Goddard

  • 1. NEWS: OFCOM ADVERTISES LOCAL COMMERCIAL FM RADIO LICENCES FOR SOLENT AND TORBAY by GRANT GODDARD www.grantgoddard.co.uk February 2005
  • 2. News: Ofcom Advertises Local Commercial FM Radio Licences For Solent And Torbay Page 1 ©2005 Grant Goddard Ofcom has invited applications for two new FM commercial radio licences, a regional station covering the Solent and a local station for Torbay. The Solent service will cover an adult population of 1,250,000 in south Hampshire, East Dorset, the Isle of Wight and the south west of West Sussex. Ofcom has emphasised that applicants must demonstrate their proposed format “would broaden the range of programmes available by way of local (commercial) services in the area” and “would cater for tastes and interests different from those already catered for.” Eleven commercial services cover all or part of the proposed area, including four owned by Capital/GWR and four owned by The Local Radio Company. The Torbay service will cover an adult population of 200,000 in Torbay, Dartmouth, Newton Abbot, Teignmouth and Totnes. Because of the small population coverage, Ofcom says it will pay particular attention to applicants’ ability to provide a viable business plan for the duration of the licence, and to ensuring that applicants’ speech content complements that of the two existing local commercial services. Commercial radio achieves only a 30% share of listening in Torbay, because of the strength of 'BBC Radio Devon' (18% share) over GWR-owned 'Gemini FM' (16% share) and 'Classic Gold' (3% share). Applications for both licences must be submitted to Ofcom by 5 May 2005. [First published in 'The Radio Magazine' as 'Solent And Torbay Licences Advertised', #670, 12 February 2005] Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk