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'News: Ofcom Explains Decision To Award New Local Commercial Radio Licence In Barrow To "Abbey FM"' by Grant Goddard

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News story about the explanation published by UK media regulator Ofcom of its award of a new local commercial FM radio licence in the Barrow-in-Furness market to 'Abbey FM', written by Grant Goddard in October 2005 for The Radio Magazine.

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'News: Ofcom Explains Decision To Award New Local Commercial Radio Licence In Barrow To "Abbey FM"' by Grant Goddard

  1. 1. NEWS: OFCOM EXPLAINS DECISION TO AWARD NEW LOCAL COMMERCIAL RADIO LICENCE IN BARROW TO 'ABBEY FM' by GRANT GODDARD www.grantgoddard.co.uk October 2005
  2. 2. News: Ofcom Explains Decision To Award New Local Commercial Radio Licence In Barrow To 'Abbey FM' Page 2 ©2005 Grant Goddard UK media regulator Ofcom has explained why it decided that the winning 'Abbey FM' application for a new local commercial radio licence in Barrow was stronger than competing applicant 'Barrow Local Radio.' The regulator felt that “the backing of three shareholders with, collectively, extensive and current experience of operating smaller radio stations enhanced the likely ability of Abbey FM to maintain it proposed service.” It also said that “the ability to save costs through resource-sharing with nearby stations” would “enhance the strength” of the business. Ofcom liked the station’s commitment to two extended weekday news bulletins and the proposal to give the music policy an “older feel” than that of existing local station 'The Bay.' Finally, the commitment to content being locally produced for at least 21 hours a day on weekdays and 17 hours a day on weekends was considered to be “a suitable proportion of local material and locally-made programmes.” Abbey FM is backed by The Local Radio Company, The Radio Business and CN Radio, whereas Barrow Local Radio was backed by David Maker’s investment company Associated Radio. [First published in 'The Radio Magazine' as 'Small Station Experience Wins Barrow Licence', #706, 19 October 2005] Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk

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