You’ve got a beautiful, shiny, new website just waiting to go live. How are you going to maximise your return on your investment in it? It’s all in the content. Here are my top tips.

1. Top Tips for Writing
Effective Web
Content

2. What do readers want
from your site?
• Information
• Make a purchase
• Find your details
Make it easy!

3. Keep it snappy
• Use relevant keywords
• Short sentences
• Use headings for easy searching
• Don’t waffle: it’s not about you

4. Write for your reader
• Use appropriate language
• Use “you”, not “we” or “I”
• Solve their problem, not yours

5. Writing about your
company
• Have a “Meet the Team” page:
show readers you’re real people
• Keep company history to a
minimum and relevant

6. Tell readers what you do
• One page per product/service
• Your website is your 24/7 front desk
• Make customer service details easy
to find

7. It’s all about your
readers
Your website is for them,
not you