Using Online Reviews to Showcase Your Impact
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This presentation was given at the Silicon Valley Hands on Tech event, "TechConnect 2.0". You'll learn about the rise of online reviews and crowdsourcing and how nonprofits can take advantage of this trend to build awareness, drive donations and improve programs.
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Using Online Reviews to Showcase Your Impact
- 1. Using Online Reviews to Showcase Your Impact GreatNonprofits.org
- 2. Source: Social Media Today, “5 Sparkling Ideas for User Generated Content” User Generated Content: Authentic, Growing, Trusted
- 3. User Generated Content Continues to Grow Consumer Trends 2013: Strong growth for review websites Yelp reviews up 47% to 53mm Trip Advisor has over 200mm unique visitors, quadrupling site traffic from two years ago And this growth is continuing in the nonprofit sector With GreatNonprofits reviews up 30% YOY and growing Reviews and User Generated Content on the Rise
- 4. User Generated Recommendations Influence Decisions 92% of consumers trust recommendations from friends & family A one-star improvement on Yelp leads to a 9% increase in revenue 70% of consumers trust online reviews as much as personal recommendations Source: Nielson
- 5. The Largest Nonprofit Review Site of It’s Kind. GreatNonprofits is a free, easy way to collect and share stories of impact regarding nonprofits and the beneficiaries they serve. It’s the Yelp of Nonprofits.
- 6. 1.8 Million Nonprofit & Project Profiles 200,000+ Reviews 5,500+ US City & Issue Directories >20,000 Nonprofits and Projects GreatNonprofits By The Numbers
- 7. Content syndication partnerships across nonprofit information platforms to audience of 20million Open Syndication of Content
- 8. STEP 2: Search & Claim your organization. Getting Started: Step 1 – Claim Your Profile
- 9. Getting Started Step 2: Complete Profile Add: • Logos • Website • Social sites Add: Your mission statement Add Photos Videos Add Impact statements Invite Reviews
- 10. INVITE REVIEWS 1 2 3 Getting Started Step 3: Invite Reviews
- 11. Once you invite reviews; reviews are syndicated to other sites
- 12. And, Bi-Directional API Enables Reviews from those site to Populate Back
- 13. Reviews are Part of the Donation Process
- 14. A Highlighted Review and Visual Can Impact Donations
- 15. Reviews can also be leveraged for staff response or improvements
- 16. “We monitor reviews very carefully; in fact there are 5 members of staff who monitor feedback. Early on when we first got the Top Rated award we received a lot of comments from volunteers. From the reviews we got on GreatNonprofits.org we came up with an idea to do a volunteer spotlight on Facebook featuring a different volunteer each week. With over 1,400 volunteers each week, this makes a difference." A Nonprofits Experience: Recognition Mark Hoewing Kids Give The World
- 17. “We monitor reviews very carefully; in fact there are 5 members of staff who monitor feedback. Early on when we first got the Top Rated award we received a lot of comments from volunteers. From the reviews we got on GreatNonprofits.org we came up with an idea to do a volunteer spotlight on Facebook featuring a different volunteer each week. With over 1,400 volunteers each week, this makes a difference." A Nonprofits Experience: Recognition Mark Hoewing Kids Give The World
- 18. "We were overwhelmed by our reviews. We help as much as we can and return every call and email- we cannot take in every cat for adoption but we try to help people with any resource we have. The reviews we have received on Great Non-profits affirm what we strive to achieve and we know that the reviews will give us more opportunity to help others." A Nonprofits Experience: Inspiration Jan Rich For the Love of Cats
- 19. "We were overwhelmed by our reviews. We help as much as we can and return every call and email- we cannot take in every cat for adoption but we try to help people with any resource we have. The reviews we have received on Great Non-profits affirm what we strive to achieve and we know that the reviews will give us more opportunity to help others." A Nonprofits Experience Jan Rich For the Love of Cats
- 20. Nonprofit Case Study Increased Donations Oral Cancer Foundation, Newport Beach, CA After sending an email to major donors highlighting GreatNonprofits reviews, two new donors each gave $50,000 to the organization (representing half of their annual budget) and another donor awarded $300,000 in unrestricted funding.
- 21. Sample Usage – Reviews, Feedback and Awards Nonprofits in Action
- 23. Sample Outreach: Your Website
- 25. Sample: Social Media & Marketing
- 26. Sample: Social Media & Marketing
- 27. Annual Top-Rated Awards Open 27 Nonprofits receive: priority placement on the online leaderboard, press kits, a Top-Rated Badge to use on their site and marketing materials, stickers and a certificate as well as inclusion in press releases.
- 28. Free Marketing Kit & Top Rated Awards The Kit Includes Complimentary kit to get the word out about your nonprofit. Pre-made Facebook, twitter, posts as well as graphics for Instagram, and Pinterest Sample emails and outreach to gather reviews Sample press-release and outreach to share the news (for listed nonprofits)
- 29. Social Media & Marketing Guide… For a free copy of the guide: Click here: http://slidesha.re/1dyOW4l Email: tara@greatnonprofits.org Or Visit: greatnonprofits.org Other information: Greatnonprofits.org @GreatNonprofits
Editor's Notes
- cumulative reviews have grown 47% from the same time the previous year to 53 million, while average unique monthly visitors grew 39% to 120 million
- Who is GreatNonprofits?Yelp for NonprofitsLeverages proven technology and social trends to provide visibility of GreatNonprofitsCurrent the largest database of first-person stories about nonprofits ever assembled.Why Fund GreatNonprofits?Proven technologyLocal reach with real impactSaleable impact, with global potentialLooking to expand successful local program to national and eventually global scale
- How do you leverage reviews to change programs?They do monitor reviews very carefully. There are 5 members on the staff and they do monitor them closely. We take constructive criticism carefully. We see if it’s something we did or wrong we improve. They also do a survey when the families leave and come home, they do an online survey when they tell them about their week. IF there is a structural problem. The other thing that makes them different is they go to the source on every occasion and don’t make decisions in a bubble. But the story on how they do things differently here. One of his friends was a VP of a national restaurant chain, they were test marketing pizza at one time, in order to sell pizza in different occasion, they got together and decided square, round how many toppings. They made all the decisions started the marketing, made the boxes. And the first person drove up and the pizza wouldn’t fit through the windows. They had to retrofit the windows. But they didn’t ask anybody. Any issue that comes up in every position that has any stake in the outcome. That is one of the reasons that we get such great response. They know that when they get a comment it will be fixed.Early on when they first got the award, there are a lot of comments about volunteer appreciation. They go through 1400 volunteer shifts a week. And so they are sensitive to how they recognize volunteers. From the reviews they got from GreatNonprofits they came up with volunteer spotlight on their Facebook where they pick out a different volunteer each week. How they contribute to the village. A way to let the volunteers know that we don’t just run this organization and forget about you. That was a concrete example. They do a lot in terms of recognizing volunteers. But in terms of social media they hadn’t done as much. They are also now doing a couple of (a result of review). A lot of corporate thank you. They are really particular about. They have so many incredible companies that help them, Disney, Boston Market, Hasbro provides free toys. They get so much corporate support but they don’t want families to feel that they have to buy anything. They don’t put the logos on their brochures. As a result of the reviews they get they are doing 2-3 corporate video thank you on their YouTube page. Stuffing face with macaroni and chesses. Cute ways to thank the sponsors. More meaningful than the president.
- How do you leverage reviews to change programs?They do monitor reviews very carefully. There are 5 members on the staff and they do monitor them closely. We take constructive criticism carefully. We see if it’s something we did or wrong we improve. They also do a survey when the families leave and come home, they do an online survey when they tell them about their week. IF there is a structural problem. The other thing that makes them different is they go to the source on every occasion and don’t make decisions in a bubble. But the story on how they do things differently here. One of his friends was a VP of a national restaurant chain, they were test marketing pizza at one time, in order to sell pizza in different occasion, they got together and decided square, round how many toppings. They made all the decisions started the marketing, made the boxes. And the first person drove up and the pizza wouldn’t fit through the windows. They had to retrofit the windows. But they didn’t ask anybody. Any issue that comes up in every position that has any stake in the outcome. That is one of the reasons that we get such great response. They know that when they get a comment it will be fixed.Early on when they first got the award, there are a lot of comments about volunteer appreciation. They go through 1400 volunteer shifts a week. And so they are sensitive to how they recognize volunteers. From the reviews they got from GreatNonprofits they came up with volunteer spotlight on their facebook where they pick out a different volunteer each week. How they contribute to the village. A way to let the volunteers know that we don’t just run this organization and forget about you. That was a concrete example. They do a lot in terms of recognizing volunteers. But in terms of social media they hadn’t done as much. They are also now doing a couple of (a result of review). A lot of corporate thank you. They are really particular about. They have so many incredible companies that help them, Disney, Boston Market, Hasbro provides free toys. They get so much corporate support but they don’t want families to feel that they have to buy anything. They don’t put the logos on their brochures. As a result of the reviews they get they are doing 2-3 corporate video thank you on their YouTube page. Stuffing face with macaroni and chesses. Cute ways to thank the sponsors. More meaningful than the president.
- "Our work is more than just rescuing and adopting cats and kittens. Wehelp families keep their cats by helping with food donations andhelping other people fix the stray cats that they feed and care for.Reading our reviews on Great Nonprofits really helped affirm thepositive effect we have on people's lives and happiness and thewell-being of the cats they care for.""We were overwhelmed by our reviews. We help as much as we can andreturn every call and email- we cannot take in every cat for adoptionbut we try to help people with any resource we have. The reviews wehave received on Great Non-profits affirm what we strive to achieveand we know that the reviews will give us more opportunity to helpothers."
- "Our work is more than just rescuing and adopting cats and kittens. Wehelp families keep their cats by helping with food donations andhelping other people fix the stray cats that they feed and care for.Reading our reviews on Great Nonprofits really helped affirm thepositive effect we have on people's lives and happiness and thewell-being of the cats they care for.""We were overwhelmed by our reviews. We help as much as we can andreturn every call and email- we cannot take in every cat for adoptionbut we try to help people with any resource we have. The reviews wehave received on Great Non-profits affirm what we strive to achieveand we know that the reviews will give us more opportunity to helpothers."