As a recruiter, you are likely pursuing a number of avenues to try and effectively engage technical talent. But how big of an impact are you really making if you aren't capturing and sharing your employer brand?
And what's the best way to do it?
Tarek Pertew, Co-Founder & Chief Creative officer of Uncubed explains why video is fast becoming the most important tool for recruiters to build and strengthen their employer brand and hire technical talent.
You'll learn:
- Tips for capturing and articulating your employer brand.
- The undeniable statistics & trends that show video is THE format for millennial content consumption.
- How to build and maintain a compelling tech blog.
- What immersive employer branding is and how you can use it today.
3. GREENHOUSE +
reenhouse • Greenhouse is an end-to-end solution that
optimizes your entire recruiting process
• Talent is critical for building outstanding
companies
• World-class recruiting requires focused
effort across your entire organization
#HIRINGHACKSGREENHOUSE + UNCUBED
4. GREENHOUSE +
Hiring Hacks • Each webinar in the series focuses
on strategies and tools that help
measurably improve the recruiting
process
#HIRINGHACKSGREENHOUSE + UNCUBED
5. GREENHOUSE + 5
Speaker Highlight
Tarek Pertew
Co-Founder & Chief Creative Officer, Uncubed
Tarek has over a decade of entrepreneurial experience in the
employment space. He has served as a career expert for New
York’s Newsday and been featured in a number of publications,
including The New York Times, Forbes, and Inc. Magazine. Outside
of work, you can find Tarek playing soccer in NYC Footy, the co-ed
soccer league he created back in 2011.
GREENHOUSE + UNCUBED #HIRINGHACKS
@tarekp
linkedin.com/in/tarekp
6. 6
• Making work human.
• Uncubed is an Employer Branding &
sourcing platform that connects digital
professionals with companies through
video.
Partnered with Greenhouse
GREENHOUSE + UNCUBED
Uncubed
#HIRINGHACKS
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What you’ll learn • Tips for capturing and articulating
your employer brand
• The undeniable statistics & trends
that show video is THE format for
millennial content consumption
• How to build and maintain a
compelling tech blog
• What immersive employer branding is
and how you can use it today
GREENHOUSE + UNCUBED #HIRINGHACKS
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Agenda &
Perspective • A bit of banter
• Why video?
• Examples of unique challenges &
videos designed to address them
• Tips on how to start creating video
GREENHOUSE + UNCUBED #HIRINGHACKS
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• The largest workforce demographic
are millennials
• Millennials are currently aged 18-34
• Only 13% of millennials use
LinkedIn
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Did You Know?
#HIRINGHACKS
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• Companies are looking for ways to
show the world what makes them
different and, more importantly, a
great place to work.
GREENHOUSE + UNCUBED
A Few Things We’ve
Learned
#HIRINGHACKS
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• Curation is red hot (Hired)
• Related: Companies want better
informed candidates to apply for open
roles
GREENHOUSE + UNCUBED
A Few Things We’ve
Learned
#HIRINGHACKS
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Agenda &
Perspective • A bit of banter
• Why video?
• Examples of unique challenges &
videos designed to address them
• Tips on how to start creating video
GREENHOUSE + UNCUBED #HIRINGHACKS
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Why video?
GREENHOUSE + UNCUBED
• “By 2019, most of Facebook will be
video” - Zuck
#HIRINGHACKS
28. “By 2019, video will be 80% of global
internet traffic”
Source: Cisco
29. “What video represents is the
chance - if you invest in it - to
tell your story in a way that
sticks.”
Seth Godin
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Why video?
GREENHOUSE + UNCUBED
• Video allows you to show the things
engineers care about - and engage
them with high-value content
#HIRINGHACKS
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Agenda &
Perspective • A bit of banter
• Why video?
• Examples of unique challenges &
videos designed to address them
• Tips on how to start creating video
GREENHOUSE + UNCUBED #HIRINGHACKS
39. Up to 35% of users that watch a video on Uncubed
click through to view the company’s job listings
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Examples of unique
challenges
GREENHOUSE + UNCUBED
• What type of company benefits from
video content?
#HIRINGHACKS
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Examples of unique
challenges
GREENHOUSE + UNCUBED
• What type of company benefits from
video content?
• High brand equity. High candidate
engagement.
#HIRINGHACKS
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Examples of unique
challenges
GREENHOUSE + UNCUBED
• What type of company benefits from
video content?
• High brand equity. High candidate
engagement.
• High brand equity. Low candidate
engagement.
#HIRINGHACKS
50. GREENHOUSE + 50
Examples of unique
challenges
GREENHOUSE + UNCUBED
• What type of company benefits from
video content?
• High brand equity. High candidate
engagement.
• High brand equity. Low candidate
engagement.
• Low brand equity. Low candidate
engagement.
#HIRINGHACKS
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Examples of unique
challenges
GREENHOUSE + UNCUBED
• The Tech Blog
• Brand reputation issues
• Job posting limitations
• Diversity hiring
• etc.
#HIRINGHACKS
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Agenda &
Perspective • A bit of banter
• Why video?
• Examples of unique challenges &
videos designed to address them
• Tips on how to start creating video
GREENHOUSE + UNCUBED #HIRINGHACKS
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Tips on how to start
creating video
GREENHOUSE + UNCUBED
• The basics to get you started
• Choosing the talent
#HIRINGHACKS
58. GREENHOUSE + 58
Tips on how to start
creating video
GREENHOUSE + UNCUBED
• The basics to get you started
• Choosing the talent
• Choosing a topic
#HIRINGHACKS
59. What are you hiring for?
What do you want to be known for?
What are you amazing at?
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Example: Dots
GREENHOUSE + UNCUBED
• What are you hiring for?
• Senior backend engineer
• What do you want to be known for?
• Unity
• What are you amazing at?
• Illustration & Sound Engineering
#HIRINGHACKS
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Tips on how to start
creating video
GREENHOUSE + UNCUBED
• The basics to get you started
• Choosing the talent
• Choosing a topic
• Choosing equipment
#HIRINGHACKS
75. GREENHOUSE + 75
Bonus
GREENHOUSE + UNCUBED
Keep the camera high & shoot
slightly down on subject.
Weight with camera Weight without camera
#HIRINGHACKS
83. If you want to hire amazing
engineers, show them what
you’re made of.
84. Need help or advice on producing videos?
Join our Slack (Miley Cyrus) or email me:
tarek@uncubed.com
85. Platform:
2 fully produced & promoted videos for free with annual platform
license.
Conferences:
2 extra tickets with booth to NYC Uncubed (October 18th)
Buy 1 get 1 free to HR Uncubed (April 26-28)
Let me quickly go ahead and introduce myself, my name is Casey Marshall and I’ll be the moderator throughout this webinar. Some quick housekeeping items: Today's session will be recorded, and a link to the recording will be sent to you via email later this week.
We love questions, so feel free to submit them in the Q&A box throughout the webinar and Tarek will answer them at the end. ALSO, don’t forget to use the #HiringHacks throughout this webinar. Show some love on social!
So you’re attending this webinar presented by Greenhouse but for those of you that aren’t familiar let’s quickly go over what exactly we do here. Greenhouse is an end-to-end solution that optimizes your entire recruiting process.
A few points that we believe:
#1 Talent is critical for building outstanding companies.
Companies now recognize that finding the best talent is key to driving business success. You can have a great product or service but without top talent, it will be difficult to succeed in a competitive marketplace
#2 World-Class recruiting requires focused effort across your entire organization (This is something that will be brought up today!)
Companies that have done well at recruiting have made it a company wide focus and priority. Best practices have existed for years but companies often don’t have the tools or process-EEs to allow them to execute them
In this Hiring Hacks, Greenhouse partnered with our good friends at Uncubed! So, who will be the thought-leaders you’re learning from today?
I’ll now pass it to Tarek to set the tone and share a little bit of background into Uncubed.