How Programmatic Technology, not AI, Will Impact the Recruiting Industry

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The recruiting industry is running on business models like Cost per Applicant, monthly subscriptions and Cost per Click - pricing models that have no notion of quality or fit. When you pay for clicks, you get clicks. Enter programmatic, a technology that has been transforming industries like Digital Advertising and E-commerce for over a decade with a simple notion - buyers deserve to know what they are buying. You would never buy a car without knowing exactly what it is, why would you buy an ad placement or a candidate without knowing anything about it? In this webinar, you'll learn why programmatic, not AI, is the real technology driving transformation in recruiting. Learn how it is connecting recruiters, job seekers and job sites in a network of trade that will make all parties more successful. How it will make qualified talent available to you, anytime, on demand and cutting weeks from the hiring process. And it how will make the job search experience more human and rewarding, allowing candidates to quickly connect with interested potential employers. Finally, you'll hear from a mutual Greenhouse and Uncommon customer how programmatic technology has improved their recruiting experience.

Recruiting & HR

How Programmatic Technology,
not AI, Will Impact the Recruiting
Industry
GREENHOUSE + UNCOMMON
Tuesday, April 24, 2018

Hi, I’m Jen
Jen Koniuk
Digital Marketing Manager
Greenhouse Software

GREENHOUSE
+
Webinar Tips
● You can connect to audio
using your computer’s
microphone and speakers
or, you may select “Use
Telephone” after joining the
Webinar
● All lines will be muted to
avoid background noise
● You can ask questions at
any time by typing them
into the Questions Panel
UNCOMMON

Agenda
❏ What is Programmatic?
❏ Why Programmatic is the most
important trend in recruiting
❏ Fireside Chat
❏ Q&A

GREENHOUSE
+
Today’s Speakers
Amir Ashkenazi
Founder and President
UNCOMMON
Susanna Frazier
Head of Strategic Sourcing,
Talent Acquisition
Universal Music Group
UNCOMMON
amir@uncommon.co susanna.frazier@umusic.com

GREENHOUSE
+
AI is the best thing that happened to recruiting...
UNCOMMON

GREENHOUSE
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What are you going to do with AI?
Digitization & Web
Social Media
Mobile
AI
Programmatic
1990 201520102000
UNCOMMON

GREENHOUSE
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UNCOMMON
“
Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.
- Jon Wanamaker (1838-1922)
”

GREENHOUSE
+
UNCOMMON
“
Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.
- Recruiter (2018)
”
Over 90%

GREENHOUSE
+
Current
Recruitment
Advertising
Strategies
● Pricing model
○ Pay per Posting (PPP)
○ Pay Per Click (PPC)
○ Pay Per Applicant (PPA)
● No notion of quality or fit of applicants
received
UNCOMMON

GREENHOUSE
+
UNCOMMON
100 X $1 CPC
20 Applicants
4 Qualified

GREENHOUSE
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The whole industry trades in unqualified candidates
JOB SITESJOB
SEEKERS
EMPLOYERS
Unqualified
Applicants
Unqualified
Applicants
Don’t know which
jobs they are
qualified for,
so apply to all
Must review - and
pay for - hundreds
of unqualified
resumes
Miss revenue
opportunities with
qualified
candidates
Low CPCs
Low
response
rates
UNCOMMON

GREENHOUSE
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What is Programmatic?
User-level
Data
UNCOMMON
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User-level
Decisioning

GREENHOUSE
+
UNCOMMON
Programmatic Saved Advertising

GREENHOUSE
+
UNCOMMON
Programmatic Will Save
Recruiting

GREENHOUSE
+
Success in
Advertising
UNCOMMON

GREENHOUSE
+
Success in
Recruiting
UNCOMMON

Welcome to the
Programmatic
Recruiting
Revolution

GREENHOUSE
+
“
Today, programmatic is trivial in advertising but
ground breaking in recruiting.
”
UNCOMMON

GREENHOUSE
+
Programmatic Recruiting
UNCOMMON
Candidate-level
Qualifications
+
Candidate-level
Decisioning

GREENHOUSE
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UNCOMMON
Candidate uploads resume to a job site

GREENHOUSE
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UNCOMMON
Merits sent to employers with matching requirements

GREENHOUSE
+
UNCOMMON
Employers return bid for candidate’s interest

GREENHOUSE
+
UNCOMMON
Highest bidders presented to candidate

GREENHOUSE
+
UNCOMMON
Interested & Qualified candidate delivered

GREENHOUSE
+
UNCOMMON
Job
Seeker
Job Site Employer/
Recruiter
12x higher response
rate from companies
Makes money per
candidate
Pays and reviews only
qualified candidates

GREENHOUSE
+
Programmatic
Recruiting
Benefits
● Creates a network of trading for
candidates, job sites and recruiters to be
more successful
● Recruiters
○ Pipeline of only qualified candidates
○ Reduce time sourcing
○ Decrease spend by only paying for interested &
qualified candidates (CPIQ)
● Candidates
○ Better user-experience
○ Increase in employer’s response rates
○ Immediate feedback
○ Reduced bias
○ Career planning tools
UNCOMMON

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