More Related Content Similar to How the heck does anyone make money from an API anyway Similar to How the heck does anyone make money from an API anyway (20) How the heck does anyone make money from an API anyway1. How the heck does anyone make any
money from and API anyway?
Greg Kliewer
Senior Solution Strategist, API Management
CA Technologies
April, 2015
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION
DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
3. 3 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
“ .com
generates more than
half of its $2.3 billion
in revenue through
its APIs, not its user
interfaces.”
5B 13B
Transactions per
day processed
through APIs
1T
Source: Forbes.com, Welcome to the API Economy, Eric Savitz.
http://www.forbes.com/sites/ciocentral/2012/08/29/welcome-to-the-api-economy/
4. 4 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
So let’s take a look at those big name APIs
5. 5 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
You are probably familiar with their User Interfaces…
6. 6 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
But APIs are not for users. APIs are for apps.
As well as the development organizations that build them.
7. 7 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
In today’s vernacular, an API really is…
An online environment that
businesses make available...
…to application development
organizations outside of the IT
groups developing the core
business services…
…to drive new revenue through
the apps that those app dev orgs
build and maintain themselves
8. 8 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
And that’s what the CA API Management platform does
API Management Platform delivers APIs
online for secure consumption by all kinds of
development organizations. These could be
other companies, like partners or affiliates, or
lines of business in your own enterprise that
need to incubate new mobile or cloud
channels into core business services.
Your API Here
9. So what’s the big deal?
Why would my company need an API like these?
10. 10 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
Possible Business Models
Looks pretty simple?
Source: API Business Models, 20 models in 20 minutes, John Musser, 2013, ProgrammableWeb
11. 11 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
Actually, it is anything but simple
Source: API Business Models, 20 models in 20 minutes, John Musser, 2013, ProgrammableWeb
12. 12 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
CA Technologies will NOT
Try to tell you what technology you need
before understanding your business
Assume your business is exactly the same –
or anything like – that of Facebook, or
Google, or Ebay, or any other big player
13. 13 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
Instead we’ll offer our expertise…
API experts who have delivered
successful APIs in a range of
industries, around the world
Some ways the academy can help
– Opportunity Survey
– Strategy Assessment
– Workshop or Bootcamp
http://www.apiacademy.co/ http://www.apiacademy.co/services
14. 14 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
…and we’ll draw on our experience…
15. 15 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
…to determine the business model that is right for your company
17. 17 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
Online resources and assisted evaluation
Visit us at http://ca.com/api
API Academy API360 Methodology
– https://www.youtube.com/watch?v=LNn_TL4Oz5o
Using APIs to Create a Retail Omni-Channel Experience
– https://www.youtube.com/watch?v=8jwQ1A8TWOc
Custom demonstration
Evaluation / POC
18. 18 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
Q & A
19. 19 © 2015 CA. ALL RIGHTS RESERVED.
CA, INC. PROPRIETARY AND CONFIDENTIAL INFORMATION. DISCLOSURE PROHIBITED UNDER 18 U.S.C. § 1905
Senior Solution Strategist
ca.com
Greg Kliewer
slideshare.net/CAinc
@cainc
https://www.linkedin.com/profile/in/gregkliewer
Greg.Kliewer@ca.co
m
Thank you for your time.
Can we talk about how CA Technologies can help?
Editor's Notes Increasingly, that means the application economy is deeply connected to the API economy, because APIs are the interface to the Internet of Things, as well as the increasingly standard way of utilizing partner and vendor services in the cloud, across mobile devices, on multi-channel devices and more.
And the API economy is huge, in and of itself. One recent Forbes article claimed that Google processes up to 5 billion API transactions per day, Twitter p to 13 billion, and Amazon up to a trillion API calls per day!
The same article noted that Salesforce.com generates more than half of its $2.3 billion in revenue through its APIs, not its user interfaces.