Tumblr is a social media platform popular among youth that combines blogging and social networking. It has over 188 million blogs that are dominated by users aged 16-24, making it a good platform for brands targeting young consumers. Content spreads widely on Tumblr as users "reblog" posts to their followers. Unlike other platforms, there are no strict rules about how much content can be posted at once. Tumblr also allows users to be more anonymous and expressive. Brands can connect with youth on Tumblr by posting visual content like art, photos, and GIFs that show off their products and lifestyle in an authentic way.

1. Crouching Tumblr
Hidden Youth Culture

2. Think of Tumblr as a social network
and blogging platform combined into
one. There are over 188 million blogs
on Tumblr. Effectively reaching young
consumers on Tumblr is worth
consideration, especially for brands
targeting the youth market.
The Lesser Tapped
Social Network

3. Tumblr is among the top 20 most
visited sites in the U.S. and 46% of
its user base lies between the ages
of 16-24. Tumblr’s 188 million blogs
are dominated by youth, making
Tumblr the perfect platform to
interact with youth audiences if
approached authentically.
Young People Can’t Get
Enough Tumblr

4. If your Tumblr followers appreciate
the content you’re posting, they’ll
reblog it. Once a post is reblogged,
other users may reblog Tumblr
content for days, weeks, months or
even years. Evidence of reblogging
power can be seen from this post by
American Apparel. Originally post-
ed in 2012, the simple shot of their
high-waisted cut-off denim shorts has
over 30,000 notes (which include
reblogs and likes) and is continuing
to circulate on Tumblr.
Your Content Won’t
Insta-Die On Tumblr

5. Part of Tumblr’s allure is there’s no
“unspoken rule” for how many
photos you can post from one event.
On other photo sharing platforms like
Instagram, posting 10 photos from
the same event that day is a violation
of etiquette. While, on Tumblr, that’s
just part of the sharing experience.
Where Unspoken Posting
Rules Don’t Apply

6. Unlike Facebook and other likely suspects,
Tumblr allows for more freedom of
expression. On Facebook, users feel
vulnerable since their first name, last
name, and tagged pictures are all tied to
everything they post. With Tumblr, not
only is it not required for users to give
their first and last name, but users can
create a completely made-up username.
Creating a unique username on Tumblr is
the first step in establishing your Tumblr
identity.
Anonymous Is In

7. Sarcasm: A key component in any
teens’ daily life. Sarcasm is the blood
that pumps through Tumblr’s hypo-
thetical veins, fueling conversation
between complete strangers over any
topic.
Don’t You Just LOVE
Sarcasm

8. Gifs are a unique type of animated
content that circulates on Tumblr.
These repeating cycles of images add
movement and variety to a page that
catches the eye. Vans shows how
much fun their event was by posting
a gif.
For The Love Of Gifs

9. Enough with the business talk.
Tumblr provides an online space to
showcase creativity. If your brand
has the ability to develop visual and
artistic content, why not show it off
to a new audience that you wouldn’t
otherwise reach? For example,
Coca-Cola appeals to Tumblr users by
posting images and .gifs that use
Coca-Cola products in artistic ways.
Make Art
Catch Attention!

10. Show off the lifestyle and personality
of your brand by posting photos from
events your brand was involved with
or photos that portray the lifestyle
of your brand. Glamour posted a
photo of the models backstage at a
fashion show.
Let The Lifestyle Talk

11. Tumblr provides an outlet to connect
with like-minded people. Users
connect with others who share
similar feelings about something as
they do. For example, Fandoms on
Tumblr aren’t necessarily based on
the fact that people enjoy the same
TV show, but rather that they share
the same feelings about a TV show.
Emotion Over Information

12. BRANDS DOING IT RIGHT

13. Mix of original AA content + reblogs from other Tumblrs
American Apparel

14. Showcases brand personality through art
Adidas Original

15. Adidas Original
New products

16. Adidas Original
And lifestyle!

17. Sharpie
DIY projects and original artwork made with Sharpie products.

18. Sharpie
Cool right?

19. Features customer selfies, and makes hilarious gifs.
Denny’s

20. Seriously though, check out the best brand on Tumblr: blog.dennys.com
Denny’s

21. TIPS AND CHECKLIST
FOR USING TUMBLR

22. Minimal text
Show more, tell less
Striking visual aspect
Authentic content
Things You Need To
Tumblr-Succeed

23. Gifs
Quotes
Photography
Art
The Content That
Makes It Happen

24. Humor
Sarcasm
Inspiration
Themes Your Brand
Should Work With

25. HAPPY TUMBLING :-)
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