BI Tool - Alt. Reporting Concept

1. Online Reporting
Scope and Concept Document
Prepared For:
<CLIENT>

2. <CLIENT>
Sign-In Site Login
Welcome to the <CLIENT>
Brand Online Reporting Tool.
Please enter your login
information in the fields
provided on this page.
Access for authorized users only.
Illegal or unauthorized access will
be monitored and individuals
prosecuted
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BRAND TRACKING
REPORTING PORTAL

3. <CLIENT>
Time Period: Subgroup Filter:
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Country:
Sport:
KPI Metric 1 Metric 2 Metric 3 Metric 4 Metric 5 Metric 6
USA
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
UK
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Japan
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
China
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
Dashboard | Current Path: [Worldwide]
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
All | ▼
All | ▼
View By Country View By Sport
Reporting
Q1 2008 – Q4 2009

4. <CLIENT>
Time Period: Subgroup Filter:
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Country:
Sport:
KPI Metric 1 Metric 2 Metric 3 Metric 4 Metric 5 Metric 6
USA
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
New York
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Chicago
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Los Angeles
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
Dashboard | Current Path: [Worldwide] :: USA
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
USA | ▼
All | ▼
View By City View By Sport
Reporting
Q1 2008 – Q4 2009

5. <CLIENT>
Time Period: Subgroup Filter:
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Country:
Sport:
KPI Metric 1 Metric 2 Metric 3 Metric 4 Metric 5 Metric 6
USA
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Master Brand
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Basketball
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Running
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
Dashboard | Current Path: [Worldwide] :: USA
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
USA | ▼
All | ▼
View By City View By Sport
Reporting
Q1 2008 – Q4 2009

6. <CLIENT>
Time Period: Subgroup Filter:
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Country:
Sport:
KPI Metric 1 Metric 2 Metric 3 Metric 4 Metric 5 Metric 6
Master
Brand
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Basketball
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Running
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Soccer
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
Dashboard | Current Path: [Worldwide]
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
All | ▼
Master Brand | ▼
View By Country View By Sport
Reporting
Q1 2008 – Q4 2009

7. <CLIENT>
Time Period: Subgroup Filter:
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Country:
Sport:
KPI Metric 1 Metric 2 Metric 3 Metric 4 Metric 5 Metric 6
Basketball
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
USA
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
China
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
UK
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
Dashboard | Current Path: [Worldwide]
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
All | ▼
All | ▼
View By Country View By Sport
Reporting
Q1 2008 – Q4 2009

8. <CLIENT>
Time Period: Subgroup Filter:
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Country:
Sport:
KPI Metric 1 Metric 2 Metric 3 Metric 4 Metric 5 Metric 6
Basketball
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
New York
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Chicago
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
Los Angeles
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
2 = Adidas 53
3 = Puma 50
2 = Adidas 53
3 = Puma 50
1 = Adidas 62
3 = Puma 50
Dashboard | Current Path: [Worldwide] :: USA
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
2
60 -2 -5
All | ▼
All | ▼
View By Country View By Sport
Reporting
Q1 2008 – Q4 2009

9. <CLIENT>
Time Period: Subgroup Filter:
Reporting
Q1 2008 – Q4 2009 Q1 ‘08 - Q4 ‘09 | ▼
All | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Sport:
Compare To: Nike <Competitor>
80%
74%
49%
23%
13%
74% 72%
56%
29%
17%
100%
80%
60%
40%
20%
0%
Aware Ad Aware Consider Purchase Loyal
Brand Funnel
Funnel Metrics by Sport & Country
Sport 1 Sport 2 Sport 3 Sport 4 Sport 5 Sport 6 Sport 7 Sport 8 Total
TOTAL
USA
UK
China
Japan
Country
Country
<Competitor> | ▼
Metric: Awareness | ▼
Last Wave
Filter By: Brand: Brand | ▼
CONFIDENTIAL DRAFT
Brand Funnel | Current Path: [Worldwide] :: [COUNTRY]
Country:
All | ▼

10. <CLIENT>
Time Period: Subgroup Filter:
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Brand Funnel | Current Path: [Worldwide] :: [COUNTRY]
Nike<Country> Last Wave
10
80%
74%
Country:
49%
Sport:
23%
13%
74% 72%
56%
29%
17%
100%
80%
60%
40%
20%
0%
Aware Ad Aware Consider Purchase Loyal
Brand Funnel
Conversions
(Aware to Consider)
<CLIENT>: 66%
<Competitor>: 77%
Funnel Metrics
Metric: Awareness | ▼
Click on Sport to
view Sport page
0% 20% 40% 60% 80% 100%
Top Competitor
Score
71.0% (Adidas)
71.3% (Rebook)
70.9% (Converse)
70.4% (Adidas)
70.1% (Competitor)
TOTAL 70.7%
71.3%
70.9%
70.4%
70.1%
69.9% 69.9% (Competitor)
Basketball
Running
Soccer
Athletic Training
Women’s Training
Key Metrics
Click on metric to view trend
This
Wave
Last
Wave
Diff
Master Brand Equity 71.0% 68.7% +1.3
Purchase Intent 70.3% 71.3% -1.0
Quality 70.3% 73.9% -3.6
Innovation 70.4% 70.4% 0.0
Attribute 70.1% 70.1% +8.5
Attribute 69.9% 69.9% +1.0
Compare To: Last Wave <Competitor> | ▼
Display up to 12
Key Metrics
CONFIDENTIAL DRAFT
Reporting
Q1 2008 – Q4 2009 All | ▼
All | ▼

11. <CLIENT>
Time Period: Subgroup Filter:
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Brand Funnel | Current Path: [Worldwide] :: [Sport]
100%
80%
60%
40%
20%
Funnel Metrics
Teen
Young Young Adult
Adult
Evangelist
Owners
Heavy Category
Light Category
Nike<Sport> <Competitor>
11
Click on Country to
view Country page
0% 20% 40% 60% 80% 100%
Country:
Top Competitor
Score
71.0% (Adidas)
71.3% (Rebook)
70.9% (Converse)
70.4% (Adidas)
70.1% (Competitor)
TOTAL 70.7%
71.3%
70.9%
70.4%
70.1%
69.9% 69.9% (Competitor)
USA
UK
China
Japan
Country
Key Metrics
Sport:
Click on metric to view trend
This
Wave
Last
Wave
Diff
Master Brand Equity 71.0% 68.7% +1.3
Purchase Intent 70.3% 71.3% -1.0
Quality 70.3% 73.9% -3.6
Innovation 70.4% 70.4% 0.0
Attribute 70.1% 61.6% +8.5
Attribute 69.9% 68.9% +1.0
80%
74%
49%
23%
13%
74% 72%
56%
29%
17%
0%
Aware Ad Aware Consider Purchase Loyal
Brand Funnel
Compare To: Last Wave <Competitor> | ▼
Metric: Awareness | ▼
CONFIDENTIAL DRAFT
Reporting
Q1 2008 – Q4 2009 All | ▼
All | ▼

12. <CLIENT>
Time Period: Subgroup Filter:
Reporting
Q1 2008 – Q4 2009 Q1 ‘08 - Q4 ‘09 | ▼
All | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Sport:
Metrics: Awareness | ▼
Brands, Countries, Sports, Key Metrics, Funnel Metrics
100%
80%
60%
40%
20%
0%
Period Period Period Period Period Period Period Period
Nike Adidas Rebook Puma
Attribute Trends
All | ▼
Compare:
Adidas
Rebook
Converse
And1
Puma
Competitor
Plot:
Sports
Brands
Brands
Key Metrics
Funnel Metrics
Sport: All | ▼
Adidas
(Q1 2009)
74%
Trends | Current Path: [Worldwide] :: [COUNTRY]
Country:
All | ▼

13. <CLIENT>
Time Period: Subgroup Filter:
Reporting
Q1 2008 – Q4 2009 All | ▼
Sport:
Brands, Countries, Sports, Key Metrics, Funnel Metrics
100%
80%
60%
40%
20%
0%
Brand: BRAND | ▼
Period Period Period Period Period Period Period Period
Aware Consider Purchase Loyal
Attribute Trends
Plot:
Funnel Metrics | ▼
Compare:
Aware
Ad Aware
Consider
Purchase
Loyal
Country: COUNTRY | ▼
CONFIDENTIAL DRAFT
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Trends | Current Path: [Worldwide] :: [SPORT]
Country:
All | ▼

14. <CLIENT>
Time Period: Sport:
Subgroup Filter:
Metrics: Awareness | ▼
Reporting
Q1 2008 – Q4 2009 All | ▼
Brands, Countries, Sports, Key Metrics, Funnel Metrics
100%
80%
60%
40%
20%
0%
Period Period Period Period Period Period Period Period
Basketball Sport Sport Sport
Attribute Trends
Plot:
Sports | ▼
Compare:
Basketball
Sport
Sport
Sport
Sport
Sport
Country: United States | ▼
CONFIDENTIAL DRAFT
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Trends | Current Path: [Worldwide] :: [BRAND]
Country:
All | ▼

15. <CLIENT>
Time Period: Sport:
Subgroup Filter:
Metrics: Awareness | ▼
Country:
Brands, Countries, Sports, Key Metrics, Funnel Metrics
BRAND TRACKING
REPORTING PORTAL
100%
80%
60%
40%
20%
0%
Period Period Period Period Period Period Period Period
Nike Adidas Rebook Puma
Attribute Trends
All | ▼
Compare:
Adidas
Rebook
Converse
And1
Puma
Competitor
Plot:
Sports
Brands
Brands
Key Metrics
Funnel Metrics
Sport: All | ▼
CONFIDENTIAL DRAFT
Reporting
Q1 2008 – Q4 2009 Q1 ‘08 - Q4 ‘09 | ▼
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Trends | Current Path: [Worldwide] :: [COUNTRY]
All | ▼
All | ▼

16. <CLIENT>
Brand Dashboard | Survey Summary | Trends
Select Time Period:
Subgroup Filter:
Brand Mgmt 2009 2010
Metrics: Awareness | ▼
CONFIDENTIAL DRAFT
Sales $1.1 B $1.2 B goal
Media Spend $1.1 M $1.0 M
Product Launches • Product
Brands, Countries, Sports, Key Metrics, Funnel Metrics
100%
80%
60%
40%
20%
0%
Period Period Period Period Period Period Period Period Period Period Period Period
Nike Adidas Rebook Puma
Attribute Trends
All | ▼
Compare:
Adidas
Rebook
Converse
And1
Puma
Competitor
Welcome Report Period Jim Smith | Logout
Q1 ‘08 – Q4 ‘09
Trends: COUNTRY (Annual Results & Calendar)
Drill Path >> Worldwide :: <COUNTRY>
Q1 ‘08 - Q4 ‘09 | ▼
All | ▼
Plot:
Sports
Brands
Brands
Key Metrics
Funnel Metrics
View Marketing Calendar
• Product
• Product
• Product
• Product
• Product
Campaign • Campaign
(10/2009)
Close Window X
CONFIDENTIAL DRAFT

17. <CLIENT>
Time Period: Subgroup Filter:
Reporting Sport:
Q1 2008 – Q4 2009
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Country:
Competitive Landscape | Current Path: [Worldwide] :: [COUNTRY]
Brands, Countries, Sports, Key Metrics, Funnel Metrics
Attribute Trends
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Value
Hot Brand
Quality
Innovation
High Performance
Worn by the best
All | ▼
All | ▼

18. <CLIENT>
Time Period: Subgroup Filter:
Reporting Sport:
Q1 2008 – Q4 2009
Q1 ‘08 - Q4 ‘09 | ▼
BRAND TRACKING
REPORTING PORTAL
Welcome Jim Smith | Logout
Brand Dashboard | Brand Funnel | Trends | Competitive Landscape
All | ▼
Heat Map | Current Path: [Worldwide] :: [COUNTRY]
Country:
Brands, Countries, Sports, Key Metrics, Funnel Metrics
Heat Map
Value
Hot Brand
Quality
Innovation
High Performance
Worn by the best
All | ▼
All | ▼