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European	Health	&	Fitness	Market	
Study	2016	
Karsten	Hollasch,	Deloi&e
The European Health & Fitness Market
Report 2016
Karsten Hollasch
2016 Deloitte
21%
18%
9%
8% 8%
5% 5%
4% 3% 3%
16%
5,615
4,830
2,393
2,152
2,130
1,292 1,260
1,090
871 813
4,218
0
1,000
2,000
3,000
4,000
5,000
6,000
UK Germany France Italy Spain Netherlands Russia Turkey Poland Switzerland Others
Totalrevenues(€m)
The European fitness market was worth €26.7bn in 2015,
with the top 5 countries representing almost two thirds
EuropeActive | Deloitte - European Health & Fitness Market Report 20163
Sources: EuropeActive/Deloitte, DSSV/DHfGP/Deloitte, The Leisure Database
Top 10 European health and fitness markets by revenues (2015)
Market size (€m), Share of total market (%)
64% of total European market 20% of total European market
2016 Deloitte
Germany
United Kingdom
France
Italy Spain
Russia
Poland
Netherlands
Turkey
Sw eden
0%
1%
2%
3%
4%
5%
6%
7%
8%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Changeinmembership(in%)
Penetration rate (%of total population)
Germany and the UK strengthened their positions as the
largest European markets in terms of membership
EuropeActive | Deloitte - European Health & Fitness Market Report 20164
Sources: EuropeActive/Deloitte, DSSV/DHfGP/Deloitte, The Leisure Database
Top 10 European health and fitness markets by membership (2015)
Penetration rate (% of total population), Change in membership (%), Total membership (bubble size)
Above-average membership growth Below-average membership growth
Average penetration
rate of top 10 markets
Average growth of
top 10 markets
Question I: Which of the following factors are correlated
with fitness market penetration?
1.  General physical activity of the population
2.  Real GDP per capita
3.  The degree of urbanisation
4.  All of the above
5.  None of the above
2016 Deloitte
There is a visible correlation between a population’s
physical activity and fitness market penetration
EuropeActive | Deloitte - European Health & Fitness Market Report 20166
Sources: EuropeActive/Deloitte, EU Eurobarometer 2013
Correlation between physical activity and fitness market penetration (2015)
Percentage of population that is exercising or doing sport “With some regularity” or “Regularly” according to the
EU Eurobarometer 2013 (%), Penetration rate (%), Total membership (bubble size)
Austria
Belgium
Denmark
Finland
France
Germany
Ireland
Italy
Netherlands
Poland
Portgual
Spain
Sw eden
United Kingdom
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
25% 35% 45% 55% 65% 75%
Penetrationrate
Physical activity (%of population exercisingor doing sport with at least some regularity)
2016 Deloitte
Real GDP per capita and the degree of urbanisation help
explain fitness market penetration
EuropeActive | Deloitte - European Health & Fitness Market Report 20167
Sources: EuropeActive/Deloitte, Eurostat, The World Bank
Correlation of real GDP per capita and urbanisation with fitness market penetration
(2015)
Real gross domestic product per capita (in €), Penetration rate (%), Total membership (bubble size)
Urbanisation of 80% or more Urbanisation of less than 80%
Note: The urban population, as stated by The World Bank, refers to people living in urban areas as defined by national statistical offices. It is calculated using World
Bank population estimates and urban ratios from the United Nations World Urbanization Prospects.
Austria
Belgium
Denmark
Finland
France
Germany
Ireland
Italy
Netherlands
Norw ay
Poland Portgual
Russia
Spain
Sw eden
Sw itzerland
Turkey
United Kingdom
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
Penetrationrate
Real GDP per capita (€)
Question II: What correlation is there between market
concentration (membership share of top 5 operators) and
the average membership fees in a country?
1.  Higher concentration = Higher membership fees
2.  Higher concentration = Lower membership fees
3.  No correlation
2016 Deloitte
Markets with a higher market share of top 5 operators
tend to have lower average membership fees
EuropeActive | Deloitte - European Health & Fitness Market Report 20169
Sources: EuropeActive/Deloitte, Eurostat
Impact of market concentration on PPP-adjusted monthly membership fees (2015)
Market share of top 5 operators in terms of membership (%), PPP-adjusted average monthly membership fees
incl. VAT (in €), Total membership (bubble size)
Austria
Belgium
Denmark
Finland
France
Germany
Ireland
Italy
Netherlands Norw ay
Poland
Portgual
Spain
Sw eden
Sw itzerland
United Kingdom
0
20
40
60
0% 20% 40% 60% 80%
PPP-adjustedaveragemonthlygrossmembershipfees(€)
Marketshare of top5 operators in terms of membership
2016 Deloitte
In Denmark and Belgium, the leading operators
represent more than 50% of all members
Notes: 1) Membership figures for Alex Fitness (Russia), Basic-Fit (Belgium), Fitness
World (Denmark) and McFIT/High5 (Germany) based on professional judgement;
Sources: EuropeActive/Deloitte, Company information
30% to 49%
15% to 29%
50% and more
Less than 15%
Share of top 5 operators and selected market leaders by membership
Leading
operator by
membership
Market
share
(%)
EuropeActive | Deloitte - European Health & Fitness Market Report 201610
18%
55%
11%
8%
27%
6%
10%
53%
2016 Deloitte
The fastest-growing fitness operators in 2015 came
largely from the low-cost sector
EuropeActive | Deloitte - European Health & Fitness Market Report 201611
Non-franchise operationFully or partly a franchise operation
Selected top 30 European health and fitness operators by membership (2015)
Change in membership (%), Revenue per member per month (€), Total membership (bubble size)
Notes: 1) Revenue figures for clever fit, INJOY and Mrs.Sporty, Change in membership for Basic-Fit as well as revenue and membership figures for FitX, McFIT/
High5, SportCity/Fit For Free and Virgin Active based on professional judgement; 2) Migros figures only include Swiss business; 3) Nuffield figures do not include
corporate fitness and wellbeing centres
Sources: EuropeActive/Deloitte, Company information
clever fit
David Lloyd Leisure
McFIT/High5
Pure Gym
SportCity/Fit For Free
Xercise4Less
Fitness First
Health & Fitness Nordic
Actic
Nuffield Health
FitX
INJOY
Keep Cool
Kieser Training L'Orange Bleue
Migros
Mrs.Sporty
Russian Fitness Group
The Gym Group
Virgin Active
Basic-Fit
0
25
50
75
100
-10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Revenuepermemberpermonth(€)
Change in membership (in %)
2016 Deloitte
After a total of 24 fitness transactions from 2011 to 2013,
19 M&A activities were recorded in both 2014 and 2015
EuropeActive | Deloitte - European Health & Fitness Market Report 201612
Change in ownership by investor type (2015)
Sources: Mergermarket, Bloomberg, Company information, Deloitte analysis
Strategic
investors
Financial
investors
Founders /
Private
shareholders
Private
shareholders
Strategic
investors
Financial
investors
2016 Deloitte
The five leading commercial equipment manufacturers
accounted for about 72% of the global market in 2015
EuropeActive | Deloitte - European Health & Fitness Market Report 201613
Leading manufacturers’ share of global commercial fitness equipment market (in %)
Sources: EuropeActive/Deloitte, Company information
Estimated global
commercial (B2B) market
2016 Deloitte
Technological development is one of the main forces
shaping the health and fitness industry in the future
EuropeActive | Deloitte - European Health & Fitness Market Report 201614
Past and future growth of digital technologies and their role in the fitness industry
Source: Morgan Stanley - The ‘Internet of Things’ Is Now 2014, Statista – Smartphone Penetration 2015, GSMA - The Mobile Economy 2014, HIS – NFC
Enabled Phones 2014, Forbes, GfK, The Federal Reserve, Deloitte analysis
Mobile apps
Health & fitness trackers
Online fitness
Shift in payments
Digital
technology
in fitness
417,300
Registered online fitness
users in Germany in 2015
8.2 million
Forecast unit sales in
Europe in 2015
28%
US smartphone users making
online purchases in 2014
80 million
Registered users of
MyFitnessPal app
500 M
2000
10 B
2010
70 B
2020 2010 2020
551million
>3billion
2000 2020
500
million
2010
~2.8
billion
>7
billion
28% CAGR 18% CAGR 14% CAGR
Total Connected Devices Smartphone Users Internet Users (units)
Thank you for
your attention.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their
related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide
services to clients. Please see www.deloitte.com/de/UeberUns for a more detailed description of DTTL and its member firms.
Deloitte provides audit, tax, financial advisory and consulting services to public and private clients spanning multiple industries; legal advisory services in Germany
are provided by Deloitte Legal. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-
quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte’s more than 225,000 professionals are
committed to making an impact that matters.
2016 Deloitte
BACKUP
EuropeActive | Deloitte - European Health & Fitness Market Report 201617
2016 Deloitte
A major macro-economic trend to consider is the
increasing age of the European population
EuropeActive | Deloitte - European Health & Fitness Market Report 201618
Division of age groups in % of total population (EU-27), 2011 vs. 2060
Sources: Eurostat, Deloitte analysis
Mean age group
Mean age group
6 4 2 0 2 4 6
0-4
5-9
10-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80-84
85+
% of total population
Age
Male Female
Mean age groupMean age group
5 3 1 1 3 5
0-4
5-9
10-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80-84
85+
% of total population
Age
Male Female
2016 Deloitte
Detailed research led to a comprehensive picture of the
European health and fitness market
EuropeActive | Deloitte - European Health & Fitness Market Report 201619
Methodology
What we have done And what we achieved
Interviews with selected
industry experts
Questionnaire for
major chain operators
Online questionnaire in twelve different
languages for individual club operators
General research work
Identification of individual and chain
operators in 18 countries
Educated assessment of industry’s
state and development
Detailed information on
major European operators
Data of more than 1,000 individual
clubs in 13 countries
Insights in existing market reports, data on
equipment industry, M&A activity
Detailed club databases
on national level
2016 Deloitte
Leading Operator
Rankings/Profiles
Recent Mergers &
Acquisitions
Perspectives on
the Market
Corporate
Wellbeing
Content (1/2)
The EuropeActive/Deloitte market report examines the
European fitness industry from various perspectives
EuropeActive | Deloitte - European Health & Fitness Market Report 201620
New
2016 Deloitte
Innovation in the
Fitness Industry
Snapshot of the
Equipment
Industry
Eurobarometer
Top Market
Overview/Profiles
Content (2/2)
New
The EuropeActive/Deloitte market report examines the
European fitness industry from various perspectives
EuropeActive | Deloitte - European Health & Fitness Market Report 201621
2016 Deloitte
Specialised product offerings and digitalisation are two
of the main trends shaping the fitness industry
EuropeActive | Deloitte - European Health & Fitness Market Report 201622
Trends and drivers of the fitness industry
Source: Deloitte analysis
Product offerings
•  Polarisation of market segments
•  Special interest concepts
•  Flexible membership concepts
Macro-economic development
•  National economy
•  Demographic change
•  Change in values
Digitalisation & Media
•  Online fitness clubs
•  Fitness apps
•  Social media
Management challenges
•  Employee management
•  Franchise
•  Revenue and cost management
Stakeholders
•  Investors
•  Health insurers & politics
•  Other interest groups
Fitness
industry
2016 Deloitte
Most European club operators expect to grow in 2016;
Polish clubs are again the most optimistic
Expected increase in revenues for 2016 (in %)
Source: EuropeActive/Deloitte
EuropeActive | Deloitte - European Health & Fitness Market Report 201623
41.7%
33.3%
36.1%
44.4%45.2%
41.0%
57.1%
50.0%
55.1%
60.7%
40.9%
54.5%
33.3%
4.2%
15.7%
14.8%
8.9%
12.9%
17.9%
5.7%
15.4%
12.2%
10.7%
32.6%
22.7%
44.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
BelgiumFranceRussiaItalyAustriaFinlandIrelandTurkeyNetherlandsSpainPortugalSwedenPoland
Increase 2.5-7.5% Increase >7.5%
2016 Deloitte
After a total of 24 fitness transactions from 2011 to 2013,
19 activities were recorded in both 2014 and 2015
EuropeActive | Deloitte - European Health & Fitness Market Report 201624
Selected transactions in the health and fitness industry (2015)
Sources: Mergermarket, Bloomberg, Company information, Deloitte analysis
# Date Company Country Seller Bidder
1 Jan 2015 Condizione PL Patrycja Bartnicka-Irndorfer Fitness World
2 Feb 2015 MeridianSpa DE Private investor(s) AFINUM
3 Feb 2015 Form Developpement FR Philippe Ducos Ekkio Capital
4 Mar 2015 Total Fitness UK Co-op Bank / Barclays Ventures NorthEdge Capital / RooGreen Ventures
5 Apr 2015 Virgin Active UK CVC Capital Partners Brait Private Equity
6 May 2015 Fitness World DK Henrik Rossing FSN Capital
7 May 2015 LA Fitness UK Royal Bank of Scotland Pure Gym
8 May 2015 basefit.ch CH Stefan Lüben Verium AG
9 Jun 2015 Aspria DE Ares Management Cofinimmo Group
10 Jul 2015 easyFit CH Private investor(s) basefit.ch
11 Jul 2015 FITmade CH Private investor(s) basefit.ch
12 Nov 2015 Viva Gym ES Magenta Partners Bridges Ventures
13 Nov 2015 The Gym Group UK Phoenix Equity Partners / Bridges Ventures IPO
14 Nov 2015 Pure Gym UK Pure Gym DW Fitness
15 Nov 2015 L’Appart Fitness FR Patrick Mazerot L’Appart Fitness
16 Dec 2015 1Rebel UK 1Rebel Crow dfunding
17 Dec 2015 Physic Club CH Christian Matthey Let's Go Fitness
18 Dec 2015 HealthCity FR 3i Group Ekkio Capital
19 Dec 2015 Ingesport / Go Fit ES Corpfin Capital Mutua Madrileña

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European Health and Fitness Market Study 2016

  • 2. The European Health & Fitness Market Report 2016 Karsten Hollasch
  • 3. 2016 Deloitte 21% 18% 9% 8% 8% 5% 5% 4% 3% 3% 16% 5,615 4,830 2,393 2,152 2,130 1,292 1,260 1,090 871 813 4,218 0 1,000 2,000 3,000 4,000 5,000 6,000 UK Germany France Italy Spain Netherlands Russia Turkey Poland Switzerland Others Totalrevenues(€m) The European fitness market was worth €26.7bn in 2015, with the top 5 countries representing almost two thirds EuropeActive | Deloitte - European Health & Fitness Market Report 20163 Sources: EuropeActive/Deloitte, DSSV/DHfGP/Deloitte, The Leisure Database Top 10 European health and fitness markets by revenues (2015) Market size (€m), Share of total market (%) 64% of total European market 20% of total European market
  • 4. 2016 Deloitte Germany United Kingdom France Italy Spain Russia Poland Netherlands Turkey Sw eden 0% 1% 2% 3% 4% 5% 6% 7% 8% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Changeinmembership(in%) Penetration rate (%of total population) Germany and the UK strengthened their positions as the largest European markets in terms of membership EuropeActive | Deloitte - European Health & Fitness Market Report 20164 Sources: EuropeActive/Deloitte, DSSV/DHfGP/Deloitte, The Leisure Database Top 10 European health and fitness markets by membership (2015) Penetration rate (% of total population), Change in membership (%), Total membership (bubble size) Above-average membership growth Below-average membership growth Average penetration rate of top 10 markets Average growth of top 10 markets
  • 5. Question I: Which of the following factors are correlated with fitness market penetration? 1.  General physical activity of the population 2.  Real GDP per capita 3.  The degree of urbanisation 4.  All of the above 5.  None of the above
  • 6. 2016 Deloitte There is a visible correlation between a population’s physical activity and fitness market penetration EuropeActive | Deloitte - European Health & Fitness Market Report 20166 Sources: EuropeActive/Deloitte, EU Eurobarometer 2013 Correlation between physical activity and fitness market penetration (2015) Percentage of population that is exercising or doing sport “With some regularity” or “Regularly” according to the EU Eurobarometer 2013 (%), Penetration rate (%), Total membership (bubble size) Austria Belgium Denmark Finland France Germany Ireland Italy Netherlands Poland Portgual Spain Sw eden United Kingdom 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 25% 35% 45% 55% 65% 75% Penetrationrate Physical activity (%of population exercisingor doing sport with at least some regularity)
  • 7. 2016 Deloitte Real GDP per capita and the degree of urbanisation help explain fitness market penetration EuropeActive | Deloitte - European Health & Fitness Market Report 20167 Sources: EuropeActive/Deloitte, Eurostat, The World Bank Correlation of real GDP per capita and urbanisation with fitness market penetration (2015) Real gross domestic product per capita (in €), Penetration rate (%), Total membership (bubble size) Urbanisation of 80% or more Urbanisation of less than 80% Note: The urban population, as stated by The World Bank, refers to people living in urban areas as defined by national statistical offices. It is calculated using World Bank population estimates and urban ratios from the United Nations World Urbanization Prospects. Austria Belgium Denmark Finland France Germany Ireland Italy Netherlands Norw ay Poland Portgual Russia Spain Sw eden Sw itzerland Turkey United Kingdom 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 Penetrationrate Real GDP per capita (€)
  • 8. Question II: What correlation is there between market concentration (membership share of top 5 operators) and the average membership fees in a country? 1.  Higher concentration = Higher membership fees 2.  Higher concentration = Lower membership fees 3.  No correlation
  • 9. 2016 Deloitte Markets with a higher market share of top 5 operators tend to have lower average membership fees EuropeActive | Deloitte - European Health & Fitness Market Report 20169 Sources: EuropeActive/Deloitte, Eurostat Impact of market concentration on PPP-adjusted monthly membership fees (2015) Market share of top 5 operators in terms of membership (%), PPP-adjusted average monthly membership fees incl. VAT (in €), Total membership (bubble size) Austria Belgium Denmark Finland France Germany Ireland Italy Netherlands Norw ay Poland Portgual Spain Sw eden Sw itzerland United Kingdom 0 20 40 60 0% 20% 40% 60% 80% PPP-adjustedaveragemonthlygrossmembershipfees(€) Marketshare of top5 operators in terms of membership
  • 10. 2016 Deloitte In Denmark and Belgium, the leading operators represent more than 50% of all members Notes: 1) Membership figures for Alex Fitness (Russia), Basic-Fit (Belgium), Fitness World (Denmark) and McFIT/High5 (Germany) based on professional judgement; Sources: EuropeActive/Deloitte, Company information 30% to 49% 15% to 29% 50% and more Less than 15% Share of top 5 operators and selected market leaders by membership Leading operator by membership Market share (%) EuropeActive | Deloitte - European Health & Fitness Market Report 201610 18% 55% 11% 8% 27% 6% 10% 53%
  • 11. 2016 Deloitte The fastest-growing fitness operators in 2015 came largely from the low-cost sector EuropeActive | Deloitte - European Health & Fitness Market Report 201611 Non-franchise operationFully or partly a franchise operation Selected top 30 European health and fitness operators by membership (2015) Change in membership (%), Revenue per member per month (€), Total membership (bubble size) Notes: 1) Revenue figures for clever fit, INJOY and Mrs.Sporty, Change in membership for Basic-Fit as well as revenue and membership figures for FitX, McFIT/ High5, SportCity/Fit For Free and Virgin Active based on professional judgement; 2) Migros figures only include Swiss business; 3) Nuffield figures do not include corporate fitness and wellbeing centres Sources: EuropeActive/Deloitte, Company information clever fit David Lloyd Leisure McFIT/High5 Pure Gym SportCity/Fit For Free Xercise4Less Fitness First Health & Fitness Nordic Actic Nuffield Health FitX INJOY Keep Cool Kieser Training L'Orange Bleue Migros Mrs.Sporty Russian Fitness Group The Gym Group Virgin Active Basic-Fit 0 25 50 75 100 -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Revenuepermemberpermonth(€) Change in membership (in %)
  • 12. 2016 Deloitte After a total of 24 fitness transactions from 2011 to 2013, 19 M&A activities were recorded in both 2014 and 2015 EuropeActive | Deloitte - European Health & Fitness Market Report 201612 Change in ownership by investor type (2015) Sources: Mergermarket, Bloomberg, Company information, Deloitte analysis Strategic investors Financial investors Founders / Private shareholders Private shareholders Strategic investors Financial investors
  • 13. 2016 Deloitte The five leading commercial equipment manufacturers accounted for about 72% of the global market in 2015 EuropeActive | Deloitte - European Health & Fitness Market Report 201613 Leading manufacturers’ share of global commercial fitness equipment market (in %) Sources: EuropeActive/Deloitte, Company information Estimated global commercial (B2B) market
  • 14. 2016 Deloitte Technological development is one of the main forces shaping the health and fitness industry in the future EuropeActive | Deloitte - European Health & Fitness Market Report 201614 Past and future growth of digital technologies and their role in the fitness industry Source: Morgan Stanley - The ‘Internet of Things’ Is Now 2014, Statista – Smartphone Penetration 2015, GSMA - The Mobile Economy 2014, HIS – NFC Enabled Phones 2014, Forbes, GfK, The Federal Reserve, Deloitte analysis Mobile apps Health & fitness trackers Online fitness Shift in payments Digital technology in fitness 417,300 Registered online fitness users in Germany in 2015 8.2 million Forecast unit sales in Europe in 2015 28% US smartphone users making online purchases in 2014 80 million Registered users of MyFitnessPal app 500 M 2000 10 B 2010 70 B 2020 2010 2020 551million >3billion 2000 2020 500 million 2010 ~2.8 billion >7 billion 28% CAGR 18% CAGR 14% CAGR Total Connected Devices Smartphone Users Internet Users (units)
  • 15. Thank you for your attention.
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  • 17. 2016 Deloitte BACKUP EuropeActive | Deloitte - European Health & Fitness Market Report 201617
  • 18. 2016 Deloitte A major macro-economic trend to consider is the increasing age of the European population EuropeActive | Deloitte - European Health & Fitness Market Report 201618 Division of age groups in % of total population (EU-27), 2011 vs. 2060 Sources: Eurostat, Deloitte analysis Mean age group Mean age group 6 4 2 0 2 4 6 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+ % of total population Age Male Female Mean age groupMean age group 5 3 1 1 3 5 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+ % of total population Age Male Female
  • 19. 2016 Deloitte Detailed research led to a comprehensive picture of the European health and fitness market EuropeActive | Deloitte - European Health & Fitness Market Report 201619 Methodology What we have done And what we achieved Interviews with selected industry experts Questionnaire for major chain operators Online questionnaire in twelve different languages for individual club operators General research work Identification of individual and chain operators in 18 countries Educated assessment of industry’s state and development Detailed information on major European operators Data of more than 1,000 individual clubs in 13 countries Insights in existing market reports, data on equipment industry, M&A activity Detailed club databases on national level
  • 20. 2016 Deloitte Leading Operator Rankings/Profiles Recent Mergers & Acquisitions Perspectives on the Market Corporate Wellbeing Content (1/2) The EuropeActive/Deloitte market report examines the European fitness industry from various perspectives EuropeActive | Deloitte - European Health & Fitness Market Report 201620 New
  • 21. 2016 Deloitte Innovation in the Fitness Industry Snapshot of the Equipment Industry Eurobarometer Top Market Overview/Profiles Content (2/2) New The EuropeActive/Deloitte market report examines the European fitness industry from various perspectives EuropeActive | Deloitte - European Health & Fitness Market Report 201621
  • 22. 2016 Deloitte Specialised product offerings and digitalisation are two of the main trends shaping the fitness industry EuropeActive | Deloitte - European Health & Fitness Market Report 201622 Trends and drivers of the fitness industry Source: Deloitte analysis Product offerings •  Polarisation of market segments •  Special interest concepts •  Flexible membership concepts Macro-economic development •  National economy •  Demographic change •  Change in values Digitalisation & Media •  Online fitness clubs •  Fitness apps •  Social media Management challenges •  Employee management •  Franchise •  Revenue and cost management Stakeholders •  Investors •  Health insurers & politics •  Other interest groups Fitness industry
  • 23. 2016 Deloitte Most European club operators expect to grow in 2016; Polish clubs are again the most optimistic Expected increase in revenues for 2016 (in %) Source: EuropeActive/Deloitte EuropeActive | Deloitte - European Health & Fitness Market Report 201623 41.7% 33.3% 36.1% 44.4%45.2% 41.0% 57.1% 50.0% 55.1% 60.7% 40.9% 54.5% 33.3% 4.2% 15.7% 14.8% 8.9% 12.9% 17.9% 5.7% 15.4% 12.2% 10.7% 32.6% 22.7% 44.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% BelgiumFranceRussiaItalyAustriaFinlandIrelandTurkeyNetherlandsSpainPortugalSwedenPoland Increase 2.5-7.5% Increase >7.5%
  • 24. 2016 Deloitte After a total of 24 fitness transactions from 2011 to 2013, 19 activities were recorded in both 2014 and 2015 EuropeActive | Deloitte - European Health & Fitness Market Report 201624 Selected transactions in the health and fitness industry (2015) Sources: Mergermarket, Bloomberg, Company information, Deloitte analysis # Date Company Country Seller Bidder 1 Jan 2015 Condizione PL Patrycja Bartnicka-Irndorfer Fitness World 2 Feb 2015 MeridianSpa DE Private investor(s) AFINUM 3 Feb 2015 Form Developpement FR Philippe Ducos Ekkio Capital 4 Mar 2015 Total Fitness UK Co-op Bank / Barclays Ventures NorthEdge Capital / RooGreen Ventures 5 Apr 2015 Virgin Active UK CVC Capital Partners Brait Private Equity 6 May 2015 Fitness World DK Henrik Rossing FSN Capital 7 May 2015 LA Fitness UK Royal Bank of Scotland Pure Gym 8 May 2015 basefit.ch CH Stefan Lüben Verium AG 9 Jun 2015 Aspria DE Ares Management Cofinimmo Group 10 Jul 2015 easyFit CH Private investor(s) basefit.ch 11 Jul 2015 FITmade CH Private investor(s) basefit.ch 12 Nov 2015 Viva Gym ES Magenta Partners Bridges Ventures 13 Nov 2015 The Gym Group UK Phoenix Equity Partners / Bridges Ventures IPO 14 Nov 2015 Pure Gym UK Pure Gym DW Fitness 15 Nov 2015 L’Appart Fitness FR Patrick Mazerot L’Appart Fitness 16 Dec 2015 1Rebel UK 1Rebel Crow dfunding 17 Dec 2015 Physic Club CH Christian Matthey Let's Go Fitness 18 Dec 2015 HealthCity FR 3i Group Ekkio Capital 19 Dec 2015 Ingesport / Go Fit ES Corpfin Capital Mutua Madrileña