This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.

2. Source
Tomoson Influencer
Marketing Survey
Key takeaway: Spend
your marketing dollars
wisely and with the
right influencers and
your brand may be the
next “it brand”
FACT:
On average, for every $1 spent on
influencer marketing, brands are making
back $6.50 in earned media value.

3. FACT:
90% of consumers trust peer
recommendations. 33% trust ads.
Source
Nielsen Survey
Key takeaway: Consumers are
ad blind and hopefully part of
your your influencer marketing
strategy is reusing your
earned media all over the
digital world.

4. FACT:
Marketers rated influencer marketing as the
fastest growing online customer acquisition
tactic.
Source
Tomoson Influencer
Marketing Study
Key takeaway: Your
marketing peers love
influencer marketing for a
reason. It works.

5. FACT:
68% of bloggers prefer to work directly with
brands instead of networks or agencies.
Source
Bloggers Weigh in on
Marketing Relationships
Key takeaway: Influener
marketing should be done
“in house” so relationships
can be nurtured and
owned.

6. FACT:
Giveaways and sweepstakes earn higher
earned media value and engagement than
any other tactic in influencer marketing.
Source
Burst Media
Key takeaway: Get an
influencer’s audience
involved in your
influencer marketing
strategy for higher brand
lift.

7. Source
Crowdtap: Social
Influence: Marketing’s New
Frontier
Key takeaway: If your
consumers are under 32,
you better have strong
relationships with social
media influencers.
FACT:
Consumers under the age of 32 spend
30% of their social media time digesting
peer written content.

8. FACT:
User generated social posts account for
25% of search results for large brands.
Source
Being Your Brand: Current
State of Social Media
Key takeaway: Influencer
marketing helps in a
variety of ways including
SEO.

9. FACT:
54% of marketers agree that “the smaller
the community the greater the influence.”
Source
Technorati Digital
Influence Report
Key takeaway: Crazy
idea but smaller
audience means more
engagement and
personalization in
content creation.

10. FACT:
The most effective platform for influencer
marketing is blogs. Followed by Facebook.
Source
Tomoson Influencer
Marketing Study
Key takeaway: Blogs
are the place
consumers go to seek
information about
brands and products.

11. FACT:
68% of influencers have a blog.
Source
Technorati Digital
Influence Report
Key takeaway: Work
with bloggers as the
backbone of your
influencer marketing
strategy and utilize
their other social
channels in one swoop.

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