We all know moms are really powerful spenders and consumers. Not only do they spend 2.5 trillion dollars each year, but they are driven by word of mouth more than any other consumer segment. Obviously, having a refined outreach marketing strategy when marketing to moms is crucial. Here are the latest facts pertaining to marketing to moms as consumers paired with actionable strategies to make your content targeted at moms flawless.

1. Marketing
to Moms

2. We all know moms are really powerful spenders
and consumers. Not only do they spend 2.5 trillion
dollars each year, but they are driven by word of
mouth more than any other consumer segment
and talk about their brand experience more than
any other type of buyer.
Obviously, having a refined outreach marketing
strategy when marketing to moms is crucial.
See how GroupHigh can help

3. The following are facts from new research
on moms as consumers.
When outreach marketing tactics are applied
to solid facts and trends, a powerful strategy to
market to moms can emerge!
See how GroupHigh can help

4. 80% of moms visit a blog
before making a purchase
When working with bloggers
make sure you are scoring plenty
of authentic product reviews.
Send them free stuff from your
brand instead of simple content.
See how GroupHigh can help

5. Moms are resources for each other when it comes to brand
information and product reviews
Understand the power of having a network who talks about your brand
for you. Build this network by fostering relationships with moms who
love your brand. Send them updated information about your brand
and free products on a regular basis. Turn a mom with a strong social
voice in to an advocate for your brand.
See how GroupHigh can help

6. See how GroupHigh can help
Mothers are time starved:
a huge factor in controlling
purchase behavior.
Create a strategy that helps mom
streamline her responsibilities. Give
her the resources to make a proper
purchase decision and acknowledge
the fact that her time is valuable.

7. See how GroupHigh can help
81% of moms are more likely to engage with a brand if
there is some sort of reward system in place
Make sure to reward all fans of your brands through incentives
for social sharing and posting. Also make sure there is a reward
system in place for continual purchases.

8. Creative expression of
brand experiences drive
more engagement.
Relinquish control on the types
of posts you require. Allow the
influential moms you work with
to post when and how it fits
best with their content for their
audience. You want the post to be
an organic fit in order to
drive engagement.
See how GroupHigh can help

9. Conversations about purchases are occurring on
blogs and blog comments more than any other
social channel.
Obviously your brand excels across more than one channel
but starting with bloggers and working with them on
all of their social channels will ensure a lot of effective
conversation about your brand!
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10. See how GroupHigh can help
Moms are more likely than
other women to discuss
brands they like and dislike
Have a solid monitoring plan in
place so that you know what is
being said about your brand. You
can use this information to develop
your product and identify who to
reach out to.
Also, make sure you equip moms
with information to talk about.
Don’t just send a free sweater,
send the story about the sweater.
Email her updates and exclusive
information about your brand that
she can share with her network.

11. See how GroupHigh can help
Moms are more likely than other women to make a
purchase decision based on a social recommendation
Identify the social channels where your brand’s target segment
of moms lives. Make sure you spend most of your social media
marketing time and resources on the right channels with the
right influencers.

12. Bloggers who have a snug
and genuine fit with
your brand drive more
engagement than bloggers
with a large following
Locate bloggers based on
contextual clues not traffic
numbers. There are niches within
genres and you need to identify
which niche your brand fits best.
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13. 71% of moms with children over 6 are working.
The stereotypical mom who stays home to maintain a
household and take care of children is quickly becoming
obsolete. Marketing to moms should include a plan that
markets to moms who are time starved and busy. Your
marketing should help her be efficient with her limited
time.
See how GroupHigh can help

14. See how GroupHigh can help
Moms love free stuff and they
love to talk about it
Send out free product as much as
you can. Surprise packages are the
best kind to foster advocacy.

15. See how GroupHigh can help
Moms understand their role in brand success and know they
have the power to help a brand succeed or fail
Moms want to be an extension of your brand not someone who gets
marketed at. Incorporate mom and make her a brand champion
through incentives, keeping her up to date on brand information and
using her input to make decisions about your brand. Just let her in!

16. Moms, more than other
consumers, visit a
“set” list of blogs.
Taking your buyer persona a step
further to include what type of
blogger this segment of mom
would follow is crucial to make
sure you’re working with the right
bloggers for your brand.
See how GroupHigh can help

17. 31% of moms report abandoning a social platform
Research and track where your brand lives so that you can
be active and consistent across those platforms
The social media landscape is constantly changing!
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18. See how GroupHigh can help
Almost half of moms are
either the sole bread winner or
earning comparable money
to their spouse
A lot of your outreach marketing
efforts should be designed to cater
to the working mom. Keep in
mind she’s researching purchase
decisions on the go so your site and
sites you work with HAVE TO BE
mobile friendly.

19. See how GroupHigh can help
The best marketing for brands is a result of a real
relationship. More so than keeping up with technology.
Do everything in your power to build a network of loyal moms and keep
them fans of your brand. A monthly email newsletter, resources that
help their audience and free product are small steps you can take to
drive huge amounts of engagement.

20. See how GroupHigh can help
fact
sources
themotherhood.com/blog/motherhood-reports
m2moms.com
grouphigh.com/blog/everything-need-know-reaching-moms-outreach-marketing
ketchum.com/marketing-moms-study
blogher.com
ptpa.com

21. Knows Moms
and Bloggers
Why should I build a network of bloggers?
• Ongoing relationships with the right bloggers lead to the best word of
mouth
brand recommendations
• 81% of consumers trust brand recommendations that they get from
bloggers
• 70% of consumers make a decision based on an article not an ad
How does GroupHigh help me build my influencer network?
• Import existing relationships to maintain networks all in one place
• Identify new influential mom bloggers based on reach , social footprint
and context
• Monitor the blogosphere for all brand mentions
• Track campaigns from start to finish and generate reports on your
efforts
What organizations already use GroupHigh?
Chat with us: sales@grouphigh.com or 866-266-6775