Content Marketing Training by Christa Sabathaly
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An awesome content marketing training held in Jakarta by Christa Sabathaly
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Content Marketing Training by Christa Sabathaly
- 1. HOW TO GROW YOUR FIRST 10,000 CUSTOMERS WITH AWESOME CONTENT Christa Sabathaly
- 2. WHY YOU ARE HERE? ➤ You’re probably starting your own start-up ➤ You want to check whether you have a good content strategy on your e-commerce site ➤ You want to step up your content game to bring more traffic to the site
- 3. WHY AM I HERE? ➤ I specialised in demand creation.
- 4. TODAY’S AGENDA ➤ What the heck is content marketing, anyway? ➤ Step-by-step guide in creating awesome content ➤ Content marketing secret sauce to growth hacking.
- 6. GENERATION OF REMOTE CONTROL
- 7. “Content marketing is the art of communicating with your customers and prospects without selling. It is non- interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
- 8. TYPES OF CONTENT MARKETING
- 9. DOES CONTENT MARKETING CREATES ORGANIC TRAFFIC?
- 10. AND, CONTENT MARKETING IS ALSO THE FOUNDATION OF ALL YOUR PAID ADVERTISING.
- 11. STEP BY STEP GUIDE TO CREATING AWESOME CONTENT
- 12. EXERCISE - 1 ➤ Imagine a brand. It can be your brand, or any random brand ➤ Create a tweet (140 characters) to promote your brand ➤ You have 1 minute to do this
- 13. COMMON MISTAKE IN CREATING CONTENT
- 14. GOOD CONTENT BUILD YOUR “IDEAL AFTER”
- 15. GOOD CONTENT BUILD YOUR “IDEAL AFTER”
- 16. AWESOME EXAMPLE OF COMMUNICATING “IDEAL AFTER”
- 17. ONCE YOU’VE IDENTIFIED YOUR IDEAL AFTER, YOU CAN CREATE SOV
- 18. EXERCISE - 2 ➤ Build your “ideal after” in 1 paragraph for an “About Us” section in your website, stating your SOV. ➤ Create an instagram post to promote your launch, and please provide a description or imaginatively draw on what kind of picture you want to put in your instagram. ➤ You have 5 minutes to do this. ➤ This exercise comes with a prize for the first winner!
- 19. GROWTH HACKING YOUR CONTENT TO 10,000 WEBSITE TRAFFIC
- 20. THE SECRET…. ➤ The secret to growth hacking is : THERE IS NO SECRET SAUCE. ➤ Growth hacking is a scientific approach to marketing, therefore you need to test and validate your content strategy via measurement tools.
- 26. WRAP UP ➤ Content marketing’s job is to create traffic by communicating the ideal after ➤ To start writing on your social media, try elaborating your Statement of Value ➤ Grow your first 10,000 traffic by validating your content strategy with measurement tools
- 27. Q&A
- 28. OTHER RESOURCES ➤ Copywriting : https://blog.kissmetrics.com/75-copywriting-resources/ ➤ Instagram Metrics Insights : https://blog.bufferapp.com/instagram-stats- instagram-tips ➤ Content Cheatsheets : https://www.pinterest.com/michaelschmitz/ content-marketing-infographics/ ➤ Great Reads ➤ Zero to One by Peter Thiel ➤ Growth Hacker Marketing by Ryan Holiday ➤ Blogs to bookmark or subscribe ➤ contently.com ➤ contentmarketinginstitute.com
- 30. THANK YOU AND LET’S STAY CATNNECTED! ➤ @sabathaly ➤ www.sabathaly.co ➤ christa.sabathaly@gmail.com