Growth Hacking Asia Workshop Session

1. Developing hypothesis
statements to ensure
outcome focused work
Step 1

2. 1| Outcome focused work
In Lean UX, projects are no longer framed by requirements and deliverables.
Assumptions are replaced by requirements and deliverables by outcomes.
Hands-on: You will form groups and decide on a problem you want to solve
during this workshop. Your first task is to write a hypothesis statement that
captures intended features, audiences, and goals, and is specific enough to be
tested in the following steps.

3. Problem Identifying (15min)
Each team Identify 2 problems or ideas. Write them down.
1. Title
2. Short description

4. Create Personas (15min)

5. Assumption Worksheet (15min)
Main problem statement to help with
generating assumption
[Our service/product] was designed to achieve
[these goals]. We
have observed that the product/service isn’t
meeting [these goals],
which is causing [this adverse effect] to our
business. How might we
improve [service/product] so that our customers
are more successful
based on [these measurable criteria]?

6. Prioritize Assumptions (10min)
Choose only 10

7. Create test results for hypothesis (15min)
We believe that
[doing this/building this feature/creating this experience]
for [these people/personas]
will achieve [this outcome].
We will know this is true when we see
[this market feedback, quantitative measure, or qualitative insight].

8. Generate features from outcomes(15min)

9. Collaborative
design
Step 2

10. 2 | Collaborative design
Lean UX is a collaborative process that brings together designers and nondesigners. With the help of tools such
as Design Studio, style guides and face-to-face discussions, cross-functional teams can build a shared
understanding of the design problem and solution. This will allow them to move forward at a much faster pace
than in traditional environments.
Hands on: You will run a Design Studio Exercise in cross-functional teams to experience the power of
collaborative design.
Design Studio follows this path:
1. Problem definition and constraints
2. Individual idea generation (diverge)
3. Presentation and critique
4. Iterate and refine (emerge)
5. Team idea generation (converge)

11. Individual idea generation (15min)
Each team member sketch out their own idea
based on decided features.

12. Presentation & critique (15min)
Each team member presents the idea and then
team critiques.
3min - presentation
2min - feedback
Improve your design based on feedback

13. Iterate and refine (10min)
Improve your design based on feedback

14. Converge on a team idea (15min)
Merge the designs into one asking these questions with
each feature.
1. Is there a need for the solution I’m designing?
2. Is there value in the solution and features I’m offering?
3. Is my solution usable?

15. Develop MVP and
run experiments
Step 3

16. 3 | Develop MVP and run experiments
Step 3: Develop a prototype MVP and run Experiments
Working with Minimum Viable Products (MVPs) allows UX Designers to minimize the work they put
into unproven ideas and quickly find out which features are worth focusing on. As soon as the
prototyped MVP is ready, it needs to be tested with your teammates, stakeholders, members of other
team as well as existing and potential customers to collect feedback and confirm or reject your
hypothesis.
Hands-on: At this point, you will create a low- or mid -fidelity prototype MVP with a tool of your choice.

17. Built testable prototype (15min)
www.invisionapp.com
www.popapp.in

18. Feedback and
research
step 4

19. 4 | Feedback and research
Step 4: Feedback and Research
In Lean UX, research is both continuous and collaborative. Research activities are built into every
sprint and responsibilities are distributed and shared across the entire team. During collaborative
discovery, the team goes into the field, collects feedback that approves or disapproves their
assumptions, iterates the MVP and goes out again.
Hands-on: You will decide what you need to learn and create an interview guide. In teams of 2, you
will then interview the other workshop participants, analyse the feedback, do 1 round of iteration and
repeat the interviews with an updated MVP.

20. Interview users (10 mins)
Interview 2 teams let them use and get their feedback.
The Interview Guide
To prepare for fieldwork, create a small cheat sheet that will fit into your notebook.
On your cheat sheet, write the questions and topics that you’ve decided to cover—
with this guide, you’ll always be prepared to move the interview along.
When planning your questions, think about a sequential funnel: first, try to identify
whether the customer is in your target audience. Then try to confirm any problem
hypotheses you have for this segment. Finally, if you have a prototype or mockup
with you, show this to the customer last to avoid limiting the conversation to your
vision of the solution.

21. Finalise the idea [15min]
Gather the feedback iterate your design

22. Presentation and share learnings
Each team will present their idea but more
importantly what did they learn from the
process. Any notable insights were you able to
achieve or learn.