3 fundamental elements of the growth hacking process! If you think growth hacking is about growth tactics, you probably will fail. In this slide, we try to share our approach to growth hacking in order to build sustainable growth process for companies.
15. 0
7,5
15
22,5
Untitled 8 May Untitled 10 Untitled 1 Untitled 9 Untitled 4 Untitled 6
Problem/Solution
Fit
Product/Market
Fit
Transition to
Growth
Optimisation
Growth is a process that goes in parallel with the startup process.
41. The Growth Team
Product Manager CTO Marketing ManagerGrowth Manager
Acquisition Activation Retention
Owned Media
Earned Media
Paid Media
…
Landing pages
Onboarding
…
Cohort Analysis
Churn rate
…
Both Facebook and Uber employ independent growth teams.
42. The Growth Team
Product Manager CTO Marketing Manager
AcquisitionActivation Retention
Owned Media
Earned Media
Paid Media
…
Landing pages
Onboarding
…
Cohort Analysis
Churn rate
…
Both Pinterest and Twitter use functional growth team.
43. Insanity is doing the same
thing over and over again and
expecting different results.
44. Open mindedness
Should Be Part of
Team Culture
+ +
Meetings are out!
Taking rapid action
is in!
Growth
Responsibility
Should Be
Distributed
Clearly