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Growth Marketing Power Session @ escape the city (London)

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Growth Tribe
Growth Tribe

Growth Marketing Power Session At Escape The City

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www.grow.ac/london Growth Hacking - Power Session David Arnoux Twitter + Snapchat : darnocks
www.grow.ac/london Growth Tribe Philosophy Your livelihood depends on a mix of Quant, Tech and Creativity
www.grow.ac/london
www.grow.ac/london The skillset of a the growth marketer
www.grow.ac/london Growth Tribe Philosophy Growth = rapid testing + the right toolset, skillset & mindset
www.grow.ac/london The Mindset Of A “growth marketer” Place your screenshot here
www.grow.ac/london Takeru Kobayashi
www.grow.ac/london Takeru Kobayashi
www.grow.ac/london Takeru Kobayashi
www.grow.ac/london “ If you’re growing a company today you better learn to eat hot dogs fast...
Some Of Our Clients: A Mix Of Startups And Corporates
What do these have in common? Creative (sometimes Sneaky) Cross-Skilled Growth Teams OPN (Other People’s Network)
63 StartupsYoung Professionals 712 4206 Week Evening Course 2 Day Crash Course CorporatesIn-House
www.grow.ac/london Creative Marketing Coding + Automation Behavioural Psychology Data + Testing Lean Marketing Technical Marketing UX improvement Conversion Rate Optimization GROWTH TEAMS
www.grow.ac/london Why Are Growth Teams Taking Over The World? Place your screenshot here
www.grow.ac/london Why is growth marketing Important? 1. Traditional marketing channels are increasingly expensive and saturated
www.grow.ac/london
www.grow.ac/london Why is growth marketing Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution
www.grow.ac/london Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model. - Steve Blank “Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail." - Dave McClure "Poor distribution—not product—is the number one cause of failure. " - Peter Thiel
www.grow.ac/london 250-5000 Ads per day
www.grow.ac/london betalist.com
www.grow.ac/london Why is growth marketing Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. New channels and tech are popping up exponentially
www.grow.ac/london Viral Channel Effectiveness
www.grow.ac/london Growth Tribe Philosophy More channels = More opportunities
www.grow.ac/london Existing Platforms Customer Acquisition Channels Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Ads Affiliate Marketing Retargeting Offline Ads Events Organization Email Marketing Business Development Speaking Engagements Traditional PR Guerilla PR Existing Platforms Tools Based Marketing Guest Content Marketing Content Marketing Conferences Inherent Virality Artificial Virality Sales
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london Quora
www.grow.ac/london Quora
www.grow.ac/london Why is growth marketing Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. New channels are popping up exponentially 4. Acquisition is trivial. Activation and Retention are crucial
www.grow.ac/london Growth Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell Marketing Teams Growth Teams
www.grow.ac/london Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
www.grow.ac/london ouch Source: Andrew Chen’s Blog
www.grow.ac/london Negative aging: “Leave quick or stay long” 97% of people just left
www.grow.ac/london
www.grow.ac/london You have 5 seconds to answer.. What does this website do or offer? Why is it better than the competition or similar services?
www.grow.ac/london
www.grow.ac/london 15%
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london 55%
www.grow.ac/london 35%
www.grow.ac/london
www.grow.ac/london Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
www.grow.ac/london Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
www.grow.ac/london ouch Source: Andrew Chen’s Blog
www.grow.ac/london = Early signal of longer term retention
www.grow.ac/london “ The WOW moment
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london Small tip…. Acquisition Activation Retention Referral Revenue Awareness Activation Acquisition Retention Referral Revenue Awareness Flip Acquisition / Activation
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london
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www.grow.ac/london
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london How many steps to your WOW moment?
www.grow.ac/london Why is growth marketing Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. New channels are popping up exponentially 4. Acquisition is trivial. Activation and Retention are crucial. 5. It’s all about ROI and Speed >> Find out what works... fast
www.grow.ac/london The skillset of a the growth marketer
www.grow.ac/london
www.grow.ac/london Growth Process Adaptable (Across all companies cultures and departments) Expandable (Can grow along with the company) Easy to implement (Minimal learning curve)
www.grow.ac/london
www.grow.ac/london Video: grow.ac/grows
www.grow.ac/london
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www.grow.ac/london Head of Growth Process-Driven Analytical Creative Strong Personality T-shaped Soft Skills Developer Fast iterations Build fast fix later Loves data + tracking Creative Growth oriented Executes fast UX/UI Customer empathy Executes fast Front-end code Ship fast Loves testing Conversion Rate Optimization Data Analyst Small data sets Large data sets Back-end knowledge Needle in haystack Data to insights
www.grow.ac/london Growth Tribe Philosophy It’s never been a more scary and exciting time to grow companies
www.grow.ac/london
www.grow.ac/london
www.grow.ac/london Sentient.ai
www.grow.ac/london
www.grow.ac/london grow.ac/london

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