Check this collection of the 9 Best Books for Entrepreneurs: https://boostcompanies.com/best-books-for-entrepreneurs/ -- The 10 Laws of Investor Pitch are best-practices that I observed listening to entrepreneurs pitching their startup ideas to investors—business angels and venture capitalists. Successful entrepreneurs are great communicators. Knowing how to pitch is crucial. At any stage of a company, the investor pitch is essential to secure funding. Every time I attend a pitch competition or a demo day, I'm amazed to see the importance of delivering a good pitch. The way entrepreneurs pitch impacts how the audience (business angels and VC) consider their startups. It seems obvious. But too many entrepreneurs neglect basic rules of communication. Not preparing enough an elevator pitch is one of the common mistakes entrepreneurs make. I went to the Seedcamp Week. An event that gathers some of the most promising European startups. You can imagine that the level of each pitch was pretty high. Each startup delivered a pitch that was almost perfect. Every pitch deck was great. Delivering a perfect pitch is an art. This was very inspiring. I decided to share with you the best practices of pitching your startup. -- You love startups? You also want to make a big impact!? Check this collection of the 9 Best Books for Entrepreneurs: https://boostcompanies.com/best-books-for-entrepreneurs/ Cheers, Guerric.

1. The 10 Laws of
Investor Pitch
How to Impress Investors
by Guerric de Ternay
Read More on BoostCompanies.com

2. “The 10 Laws of Investor Pitch
are best practices I observed
over the years.They will help you
stand out in front of investors.”
“
@GuerricdeTernay

3. Spend time to explain the
problem and make
your audience relate to it.
Investor’s thoughts:
Is there a real and immediate problem to solve?
Who has this problem?
Law #1

4. Highlight the existence of a
market opportunity
using numbers.
Investor’s thoughts:
What is the potential of the idea?
Is there a growing market?
Is it big enough to make good returns?
Law #2

5. Demonstrate a
product-market fit and
show customers’ satisfaction.
Investor’s thoughts:
Have you validated a real need for your product?
What do your target audience think about it?
Law #3

6. Explain your strategy.
Investor’s thoughts:
What are your unfair advantages?
Key activities, resources, partners.
Law #4

7. Draw a timeline.
Investor’s thoughts:
What have you achieved so far?
What are you doing at the moment?
What are the next key steps?
Law #5
Past Present Future

8. Law #6
Fix your PPT.
Avoid having tons of text.
Investor’s thoughts:
What are you trying to say?
Can you convince other
investors?

9. Show something!
Wireframe, prototype, UX/UI…
Investor’s thoughts:
Can you build the product? Is it user friendly?
There is nothing more convincing that seeing the product.
Law #7

10. Tell about your team
and your ambition.
Investor’s thoughts:
Who are you? What are your motivation?
Do you have an exit strategy?
Law #8

11. Do not spend too much time
describing the competition.
Investor’s thoughts:
What are the customers using right now?
What are the substitutes?
Is there any other startup doing the same thing?
Speaking about substitutes is more relevant than
focusing on another early stage startup.
Law #9

12. Be a good speaker.
Show confidence.
Investor’s thoughts:
Can I trust this guy?
Does he have the guts to be an entrepreneur.
Body language and tones are key.
The first impression is made within the first few seconds.
Law #10

13. @GuerricdeTernay
Want more of this?
Check my collection of the
9 Best Books for Entrepreneurs
on BoostCompanies