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Developing a Competent Industry
Workforce Through Management Training
That Fosters Global Collaboration
For over 60 years, the International Air Transport Association (IATA)
has focused on building and promoting the global airline industry. The
industry’s rapid growth has been fostered by the standards, practices,
and procedures developed by IATA. The organization’s membership
roster includes some 230 airlines, representing more than 93 percent of
scheduled international air traffic.
Improving Management Skills in a Fast-Paced, Fast-Growing,
and Diverse Industry
To help the airline industry thrive and grow, IATA has long offered
professional skills training to both its own staff and the staffs of its
member airlines, as well as to employees of other aviation sectors. This
training has focused primarily on the more technical aspects of aviation,
in areas including airline regulations, airport operations, and cargo
management. Recognizing the need to include more general leadership
and management development, IATA looked for a solution that would
complement its existing diploma and certificate programs, and would
provide a foundation for its ad hoc management skills offerings.
C L I E N T S U C C E S S S T O R Y
“Harvard Business Publishing has revolutionized distance learning.
Harvard ManageMentor is on-demand, comprehensive, cost-effective,
and engaging, which had been distance learning’s missing ingredient.”
Ismail AlBaidhani, Head, Global Partnerships  Learning Innovation, IATA Training and Development Institute
BUSINESS CHALLENGE
Keep up with the complex, diverse, and
dynamic aviation industry
AUDIENCE
Managers and leaders, both IATA and
member association personnel
OFFERING AND SERVICES USED
Harvard ManageMentor® v11
IMPACT
 To date, over 820 individuals have used
Harvard ManageMentor
 Over 70% report knowledge gain
 Content in English, Spanish, and
Mandarin reaches a global audience
A T A G L A N C E
INTERNATIONAL AIR
TRANSPORT ASSOCIATION
UNITED STATES | EUROPE | INDIA
 For more information, visit: www.harvardbusiness.org
SOCIAL LEARNING
FEATURES FOSTER
COLLABORATION
Local leadership development
managers use Harvard
ManageMentor Cafés to engage
learners in lively discussions and
promote collaboration worldwide.
The most widely used interactive
features—comments, polls, and
emails—let participants record
their impressions and share
experiences and ideas on how
they’re using what they’ve learned
with peers and colleagues from
across the globe.
IATA’s learners are enthusiastic
collaborators. Recent analysis
indicates that 82 percent of
registered users are active
and very engaged in the use
of Harvard ManageMentor’s
collaborative tools. Among
Harvard ManageMentor’s overall
user base, IATA ranks second in its
use of comments and in the top
five in use of polls and email.
One of the outcomes that IATA
was most interested in achieving
was driving collaboration between
the targeted groups, and the high
usage of Harvard ManageMentor’s
interactive capabilities indicates the
organization is achieving this goal.
UNITED STATES | EUROPE | INDIA
 For more information, visit: www.harvardbusiness.org
Anytime, Anywhere Access to Harvard ManageMentor
IATA chose Harvard Business Publishing as its leadership development
partner based on its reputation for academic excellence, established global
presence, innovative approach to online learning, and multi-language
content. IATA has incorporated Harvard ManageMentor’s 44 elearning
modules into its training curriculum.
Senior IATA managers are encouraged to use Harvard ManageMentor as
a just-in-time resource. Emerging leaders access it as part of their IATA
Leadership Engagement and Development (I-Lead) program, a blended
learning initiative using online content to support instructor-led training.
And through IATA Global Authorized Training Centers, managers
use Harvard ManageMentor to bridge skills gaps. For aviation industry
personnel, IATA has introduced new programs, combining technical and
business learning, in aviation, travel and tourism, and cargo.
Getting a New Learning Program Off the Ground
During the summer of 2010, IATA launched a program unique in its
industry. Sixty-seven individuals, largely IATA staff participating in an
ongoing management development program, completed 390 modules.
Based on positive feedback on Harvard ManageMentor’s ease of use, content
quality, and delivery flexibility, IATA fully rolled out the new program.
As part of its campaign, IATA emailed all target groups, and worked
through its 350 worldwide training partners to feature Harvard
ManageMentor at several global conferences. Internally, IATA’s Human
Capital team introduced the new program through regional workshops
and in-house magazine articles.
Global Reach
With these efforts, the profile for IATA’s management development
initiatives has been raised significantly. This is especially true for those
in remote locations. IATA users are enthusiastically embracing Harvard
ManageMentor. To date, 600 internal staff and 220 employees from the
airline industry have used Harvard ManageMentor, with 70% of those
completing courses reporting knowledge gain.
C L I E N T S U C C E S S S T O R YI N T E R N A T I O N A L A I R T R A N S P O R T A S S O C I A T I O N
MC174760612	
© 2012 Harvard Business School Publishing.	 Harvard Business Publishing is an affiliate of Harvard Business School.
IATA uses Harvard ManageMentor to
complement its existing programs and
provide just-in-time learning opportunities
in 44 critical areas.

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IATA Harvard Success Story

  • 1. continued » Developing a Competent Industry Workforce Through Management Training That Fosters Global Collaboration For over 60 years, the International Air Transport Association (IATA) has focused on building and promoting the global airline industry. The industry’s rapid growth has been fostered by the standards, practices, and procedures developed by IATA. The organization’s membership roster includes some 230 airlines, representing more than 93 percent of scheduled international air traffic. Improving Management Skills in a Fast-Paced, Fast-Growing, and Diverse Industry To help the airline industry thrive and grow, IATA has long offered professional skills training to both its own staff and the staffs of its member airlines, as well as to employees of other aviation sectors. This training has focused primarily on the more technical aspects of aviation, in areas including airline regulations, airport operations, and cargo management. Recognizing the need to include more general leadership and management development, IATA looked for a solution that would complement its existing diploma and certificate programs, and would provide a foundation for its ad hoc management skills offerings. C L I E N T S U C C E S S S T O R Y “Harvard Business Publishing has revolutionized distance learning. Harvard ManageMentor is on-demand, comprehensive, cost-effective, and engaging, which had been distance learning’s missing ingredient.” Ismail AlBaidhani, Head, Global Partnerships Learning Innovation, IATA Training and Development Institute BUSINESS CHALLENGE Keep up with the complex, diverse, and dynamic aviation industry AUDIENCE Managers and leaders, both IATA and member association personnel OFFERING AND SERVICES USED Harvard ManageMentor® v11 IMPACT To date, over 820 individuals have used Harvard ManageMentor Over 70% report knowledge gain Content in English, Spanish, and Mandarin reaches a global audience A T A G L A N C E INTERNATIONAL AIR TRANSPORT ASSOCIATION UNITED STATES | EUROPE | INDIA For more information, visit: www.harvardbusiness.org
  • 2. SOCIAL LEARNING FEATURES FOSTER COLLABORATION Local leadership development managers use Harvard ManageMentor Cafés to engage learners in lively discussions and promote collaboration worldwide. The most widely used interactive features—comments, polls, and emails—let participants record their impressions and share experiences and ideas on how they’re using what they’ve learned with peers and colleagues from across the globe. IATA’s learners are enthusiastic collaborators. Recent analysis indicates that 82 percent of registered users are active and very engaged in the use of Harvard ManageMentor’s collaborative tools. Among Harvard ManageMentor’s overall user base, IATA ranks second in its use of comments and in the top five in use of polls and email. One of the outcomes that IATA was most interested in achieving was driving collaboration between the targeted groups, and the high usage of Harvard ManageMentor’s interactive capabilities indicates the organization is achieving this goal. UNITED STATES | EUROPE | INDIA For more information, visit: www.harvardbusiness.org Anytime, Anywhere Access to Harvard ManageMentor IATA chose Harvard Business Publishing as its leadership development partner based on its reputation for academic excellence, established global presence, innovative approach to online learning, and multi-language content. IATA has incorporated Harvard ManageMentor’s 44 elearning modules into its training curriculum. Senior IATA managers are encouraged to use Harvard ManageMentor as a just-in-time resource. Emerging leaders access it as part of their IATA Leadership Engagement and Development (I-Lead) program, a blended learning initiative using online content to support instructor-led training. And through IATA Global Authorized Training Centers, managers use Harvard ManageMentor to bridge skills gaps. For aviation industry personnel, IATA has introduced new programs, combining technical and business learning, in aviation, travel and tourism, and cargo. Getting a New Learning Program Off the Ground During the summer of 2010, IATA launched a program unique in its industry. Sixty-seven individuals, largely IATA staff participating in an ongoing management development program, completed 390 modules. Based on positive feedback on Harvard ManageMentor’s ease of use, content quality, and delivery flexibility, IATA fully rolled out the new program. As part of its campaign, IATA emailed all target groups, and worked through its 350 worldwide training partners to feature Harvard ManageMentor at several global conferences. Internally, IATA’s Human Capital team introduced the new program through regional workshops and in-house magazine articles. Global Reach With these efforts, the profile for IATA’s management development initiatives has been raised significantly. This is especially true for those in remote locations. IATA users are enthusiastically embracing Harvard ManageMentor. To date, 600 internal staff and 220 employees from the airline industry have used Harvard ManageMentor, with 70% of those completing courses reporting knowledge gain. C L I E N T S U C C E S S S T O R YI N T E R N A T I O N A L A I R T R A N S P O R T A S S O C I A T I O N MC174760612 © 2012 Harvard Business School Publishing. Harvard Business Publishing is an affiliate of Harvard Business School. IATA uses Harvard ManageMentor to complement its existing programs and provide just-in-time learning opportunities in 44 critical areas.