Part 2/2 of CHI 2017 course "Applying Gameful Design Heuristics". This course will supply attendees with our gameful design heuristics and train them in using the heuristics on an example application. Finally, at the end of the second unit, we will be discussing how to generate design ideas with the heuristics.

1. Turning Heuristics
into Design Actions
Gustavo F. Tondello
Dr. Lennart E. Nacke
CHI 2017 – Applying Gameful Design Heuristics

2. The Intrinsic Motivation RAMP
Source: Gamified UK (Andrzej Marczewski).
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CHI 2017 - Applying Gameful Design Heuristics
Gustavo F. Tondello and Dr. Lennart E. Nacke

3. The Gamification User Types
Hexad
Source: Gamified UK (Andrzej Marczewski).
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CHI 2017 - Applying Gameful Design Heuristics
Gustavo F. Tondello and Dr. Lennart E. Nacke

4. Heuristics & the User Types
Hexad
4
Source: Gamified UK (Andrzej Marczewski).
Purpose & Meaning
Challenge,
Competence,
Completeness
& Mastery
Autonomy & Creativity
Relatedness
Ownership & Rewards
Change & Disruption
CHI 2017 - Applying Gameful Design Heuristics
Gustavo F. Tondello and Dr. Lennart E. Nacke

5. Additional elements
Immersion
Theme, Narrative, Hero journey
Scarcity
Add rare or exclusive rewards
Loss Avoidance
Add urgency (e.g., time limit, daily/weekly goals)
Unpredictability
Add randomness (e.g., random challenges or rewards)
Feedback
Add immediate, juicy, and actionable feedback to each user action
CHI 2017 - Applying Gameful Design Heuristics
Gustavo F. Tondello and Dr. Lennart E. Nacke
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6. Practice
Use the Hexad framework to identify game elements to fix the
issues you encountered in Duolingo
CHI 2017 - Applying Gameful Design Heuristics
Gustavo F. Tondello and Dr. Lennart E. Nacke
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7. Summary
1. For each heuristic:
a. Think about the supporting questions in relation to the app
b. If you identify any issue in the app related to the heuristic, write it
down
2. Count the number of issues identified for each category to
identify those with more issues
3. Use the Hexad framework (or other) to identify game
elements to fix the issues
a. Prioritize the categories with more issues!
b. Not all categories need to be covered (focus on the goals)
CHI 2017 - Applying Gameful Design Heuristics
Gustavo F. Tondello and Dr. Lennart E. Nacke
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8. Contact
Gustavo F. Tondello
gustavo@tondello.com
@GustavoTondello
Dr. Lennart E. Nacke
lennart.nacke@acm.org
@acagamic
CHI 2017 - Applying Gameful Design Heuristics
Gustavo F. Tondello and Dr. Lennart E. Nacke
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